We’re all marketers. And I don’t just mean in the sense that everyone has an opinion on what’s happening in the marketing department, though they do. The reason that the entire organization has an opinion is because it appears that everything we do is hyper visible. In some ways, that’s accurate. Everyone in the company has a full view to your tweets and your blogs, your emails and your banner ads. All employees from the CEO to the receptionists can hop on the brand’s YouTube channel or follow the buzz on social. But beyond everything on the surface, there’s an area of marketing that has remained a mystery for not only the C-Levels, but everyone designing your whitepapers, writing your content, and even you yourself: How are my marketing efforts affecting the bottom line?
If you can’t see the data, does it even exist?
I know that’s frustrating. There seems to be a disconnect between our output in marketing and the input of customers, especially if your business is focused on phone calls as the main driver of success. There’s no straight line from awareness to interest to consideration to purchase. With consumers jumping from mobile app to mobile browser, moving across review sites, unboxing videos, product breakdowns and custom quotes. And because there are so many options for a potential customer on their journey, the best and the brightest marketers want to deliver concise, targeted messaging across every possible channel. Moreover, you want to know that money spent on these channels isn’t money spent in vain. In short, marketers just like you are looking for an omnichannel solution, and today they have one: Marchex Omnichannel Analytics Cloud.
Released today, Marchex Omnichannel Analytics Cloud allows marketing professionals to shine a light on their biggest blind spot, justify their marketing spend and produce detailed information on marketing ROI while delivering new sales for the business. This cutting-edge technology from Marchex partnering with industry leaders like Facebook, Google, Marin and more, tells you where your customers are engaging, giving you the tools you need to boost the right campaigns and the media that engages to boost your revenue and save you money.
A solution like Marchex Omnichannel Analytics Cloud has never been more important for brands who rely on offline conversions for their bottom line. That zig-zagging path to purchase I mentioned earlier? It has been historically difficult to trace the zags which end offline, be it a phone call or an in-store visit. Having a solution like Marchex Omnichannel Analytics Cloud at your disposal now gives you access to this vital piece of information, enabling you to truly see the ROI of your digital campaigns on your offline results.
To speak on behalf of everyone at Marchex for a moment, the release of Marchex Omnichannel Analytics Cloud is incredibly exciting. While there are many omnichannel solutions on the market today focused on the digital, online journey, marketers dependent on an offline call or visit to a store to convert a prospect into a customer have been left with few options. Starting today, you have options and we can’t wait to show you what you can achieve.
Join Facebook, Forrester Consulting and Marchex for a free information session on Marchex Omnichannel Analytics Cloud, Wednesday, February 22, 2017 at 10:00am PST/ 1:00pm EST. Can’t make the live session? That’s okay! Register now and we’ll send you a recording.