By Christopher Heine
The stats from Super Bowl LI —which saw the New England Patriots overcome a 25-point, second-half deficit to stun the Atlanta Falcons in overtime, 34-28—are flowing in. Here are a handful from the digital marketing realm that have really jumped out so far from Amobee Brand Intelligence.
From midnight until 7 a.m. today, according to Amobee, Big Game advertisers that aired a social-causes-minded message averaged 275 percent more online chatter compared to Sunday. Per the data company, the brands that were the recipients of such buzz included Budweiser, 84 Lumber, Audi, Expedia, Coke, Airbnb and Kia. It will be interesting to learn how much buzz will positively or negatively impact the companies, as some politically conservative viewers have been calling on consumers to boycott brands like Budweiser.
Pennsylvania-based 84 Lumber, with its long-form immigration ad, this morning got a 1,180 percent jump in digital mentions, said Amobee, which measures brand mentions across social networks and essentially the entire web. While 84 Lumber’s website crashed, only 7 percent of the chatter entailed the word “crashed,” according to Amobee.
More specifically, Amobee found, Netflix show Stranger Things had a huge night. Its surprise Big Game spot revealed the premiere date for Season 2 will be on Halloween, and it got 307,000 tweets on Twitter from 6:30 p.m. to 11:30 p.m. E.T. in reaction to the news.
By Allan Leonetti
The growing digitalization is flourished all over the world. The government, as well as private sectors, is using the mobile apps for their economic framework to grow. This is resulted in the boom of the mobile sector, giving rise to the mobile analytics. The mobile analytics helps to understand the digital platform of the industry, which they use to sell their products.
The global mobile analytics market is likely to have a huge boom in the near period. The rise in the applications of mobile services is the main reason that has boosted the growth of the global market. Additionally, increase in the demand from the industry is also driving the growth of the global mobile analytics market. Furthermore, growing urbanization is also powering the growth of the global mobile analytics market. Besides this, increased job opportunity is also one of the significant reasons that are driving the global market.
On the other hand, unawareness among rural population is the main reason hampering the growth of global mobile analytics market. Moving further, high cost for raw material is also one of the significant reasons that are restraining the growth of the global market. In addition, the high unreliability and less durability are also one of the reasons that are decreasing the growth of the global market. High charge of labor is also hindering the growth of the global mobile analytics market.
By Garett Sloane
Let there be sound.
Facebook advertisers will be able to buy ads with an option to only pay when videos play with the sound on. Facebook videos typically show up in people’s feeds on mute and automatically start playing. Under new criteria — if the advertiser chooses — the views only count when the volume is on.
Advertisers have been concerned by Facebook users’ tendency to view their ads with sound off, and the company has been trying to come up with new formats that get people to choose to unmute.
The industry also has been creatively rethinking how they edit videos for a sound-off experience. However, Facebook is feeling the pressure of Snapchat, where videos are mostly viewed with sound and ads have the volume on 70% of the time, according to the company.
Facebook will offer the option to buy sound-on videos along with other standards as part of a broader effort to appease the ad industry.
By Gianna Scorsone
As marketing technologies, channels, and platforms evolve, the skill sets of digital marketing professionals must evolve as well if businesses are to be able to successfully execute digital marketing strategies in 2017.
Does your marketing team have the most important skills it needs for continued success and enhanced efforts?
To identify potential talent gaps you’ll need to hire for, check out the following top 5 digital marketing skills.
- Data Analysis
Arguably the most important skill in digital marketing in 2017 and beyond is data analysis.
Thanks to the growing importance and the abundance of customer data (which will only grow more abundant as a result of the Internet of Things), digital marketing professionals must feel at home with measurement, metrics, and the analysis of data.
By Chuck Martin
It’s not surprising that consumers around the world are using their smartphones to make purchases.
However, while an overwhelming number of people have made a mobile purchase, the majority have not finalized a purchase they started.
More than three fourths (78%) of people made a purchase by mobile in the previous six months, but more than half (58%) abandoned a transaction before checkout, based on a new global study.
The MEF Mobile Money Report was commissioned by the 17-year-old global trade group Mobile Ecosystem Forum and comprised a survey of 6,000 mobile media users in nine countries (Brazil, China, France, Germany, India, Nigeria, South Africa, United Kingdom and United States.
By Christopher Heine
It’s been a fast-paced week in the world of data around digital-marketing subjects. Check out the nine stats that caught our eye below.
- Snapchat goes public
Snap Inc., which owns Snapchat, made $404.5 million in revenue during 2016, up from $58.7 million in 2015. In the fourth quarter, Snap netted $165.7 in revenue with $145.4 of that coming from the U.S.
- Not just poking around
A new reportfrom app analytics firm Sensor Tower found that Pokemon Go—a mobile game that was released on July 6, 2016—has already reached $1 billion in revenue. Almost puts Snapchat’s sales figures to shame, right?
- Tough times abroad
New York research firm eMarketer saidmagazine ad sales in the U.K. are slowing by 5 percent over all, despite British publications’ 4 percent gain from digital.
By Laurie Sullivan
Video will have the highest growth rate of any mobile application, representing 78% of all mobile traffic, while live video will represent 5% of total mobile video traffic by 2021, according to Cisco data released this week.
The findings in Cisco’s 11th annual Visual Networking Index (VNI) Global Mobile Data Traffic Forecast (2016 to 2021) suggests that by 2021, more members of the global population will use mobile phones — 5.5 billion — than have bank accounts at 5.4 billion, running water at 5.3 billion or landlines at 2.9 billion.
In fact, mobile will represent 20% of the total IP traffic globally, up from 8% in 2016.
Sensors and triggers will support ad targeting with machine-to-machine (M2M) connections and the growth of Internet-connected devices representing 29% or 3.3 billion of total mobile connections, up from 5% or 780 million in 2016.