The modern marketer faces a number of new challenges in being able to track their media advertising spend across the marketing mix. You understand that calls drive your most successful business, but how do you track a person who goes from online to offline? With a variety of media channels on which to advertise, from search to website, display & video, and social media, it can be a challenge for marketers to know which ads are driving phone calls—especially those calls which result in the conversion of a prospect into a customer.
What if you could quickly view your digital media mix activities all in one integrated solution, enabling you to understand which channels convert the most successful calls?
Join us, and our guests from Facebook and Forrester, for a discussion on optimizing the call’s path to purchase when your customer goes offline. Here are three reasons why you should attend:
- Hear Forrester discuss the shift to multichannel advertising and why online-to-offline tracking is important
- Get first-hand insight from Facebook on social advertising best practices and how to drive a successful ad for calls
- Be the first to discover how the new Marchex Omnichannel Analytics Cloud can give you full circle insight on the effectiveness of your digital media to a high value calls
Wednesday, February 22, 2017
10:00am PST/ 1:00pm EST
Can’t make the live session? Register right now and we’ll send you a recorded version after the live session is complete!