Targeting Options To Meet Your Needs

You can target your ads by site, category, sub-category or keyword, so you can create the right media mix to meet your campaign objective, whether it is customer acquisition, brand awareness - or both.

Transparency and Control

Unlike typical advertising networks, with Marchex Adhere Site-Specific, you control where your ads are placed and have transparency into which sites, categories, and keywords are performing the best.

Exceptional Support

Your Marchex Adhere media expert will help with all aspects of your campaign, including strategy, site selection, category targeting, ad creative, and bid prices and will work closely with you to optimize your campaign to meet your specific objectives and return-on-investment goals.

Optional Reach Network

Extend your advertising reach with additional cost-effective, keyword-targeted placements across several leading search, content, and local Web sites.

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Product: Marchex Adhere for Advertisers

Challenge

Application Security, a leading provider of database security, risk and compliance solutions, needed to expand their lead generation efforts, but had maximized their existing online marketing channels. They needed a channel that would enable them to drive sign-ups for their free application security guide from a highly qualified audience, while staying within their cost-per-lead (CPL) target.

Solution

Marchex helped Application Security develop site-specific and category targeted campaigns on several leading Information Technology Web sites from Marchex Adhere's network of more than 200 premium publisher Web sites. Application Security utilized Marchex Adhere's conversion tracking to get an accurate measure of the conversions their campaigns were driving.

Results

Application Security's four campaigns on Marchex Adhere converted at a combined average of 35% over a six-week period. Additionally, Application Security's ability to run multiple campaigns targeting various industries and track conversions at the campaign level, proved to be very effective in delivering low CPLs.

Quote

"We have experienced a significant lift in our conversion rate, while lowering our overall cost-per-lead and reaching a highly targeted audience across the multiple industries that utilize our solutions." - Application Security