Advertise your business on hundreds of top branded Web sites such as BusinessWeek, PC World, and Kiplinger.com in key verticals including business, finance, information technology, human resources, education, and real estate - and pay only for performance.
Targeting Options To Meet Your Needs
You can target your ads by site, category, sub-category or keyword, so you can create the right media mix to meet your campaign objective, whether it is customer acquisition, brand awareness - or both.
Transparency and Control
Unlike typical advertising networks, with Marchex Adhere Site-Specific, you control where your ads are placed and have transparency into which sites, categories, and keywords are performing the best.
Exceptional Support
Your Marchex Adhere media expert will help with all aspects of your campaign, including strategy, site selection, category targeting, ad creative, and bid prices and will work closely with you to optimize your campaign to meet your specific objectives and return-on-investment goals.
Optional Reach Network
Extend your advertising reach with additional cost-effective, keyword-targeted placements across several leading search, content, and local Web sites.
On average, calls convert at 10 times the rate of clicks to a Web site. Marchex Pay-For-Call delivers highly qualified calls from potential new customers to your call center or local offices - and you pay only for completed calls from new prospects.
We Deliver Quality Calls at Volume
We utilize more than 100 online and offline sources to reach more of your prospective customers wherever and whenever they are making the decision about which business to contact.
Unparalleled Knowledge and Expert Campaign Optimization
We leverage aggregate call metrics and data on consumer call behavior from tens of thousands of campaigns across many categories to create your campaign and then continuously optimize it for volume, call quality, and cost-effectiveness.
Comprehensive Reporting and Analytics
Our detailed reports enable you to confirm call quality, track call volume, measure your return-on-investment, and monitor the overall performance of your campaign. You can even listen to recorded calls to help improve your customer service and call conversion rates.*
*where allowed by law
With Marchex Paid Inclusion you can acquire more customers or increase impressions on your Web site most often at a substantially lower cost-per-acquisition than paid search.
Maximize Your Presence in Yahoo!'s Organic Search Results
As one of only a handful of Yahoo! Search Submit Pro Certified Ambassadors, Marchex can "feed" your Web pages to Yahoo! on a daily basis, ensuring that all pages on your Web site are fully indexed and up-to-date in Yahoo!'s organic search results, which also gives you more control over the way your Web site's content is presented in Yahoo!'s results.
Achieve Higher Conversion Rates
Studies show that visitors from organic listings frequently generate more page views per visit and often convert at a higher rate than those from paid listings.
Lower Your Search Marketing Cost-Per-Acquisition
The cost-effective, flat-rate pricing means the average cost-per-click with Marchex Paid Inclusion is often substantially lower than sponsored search on Google and Yahoo!
Leverage Our Expertise and Proven Results
Marchex Paid Inclusion has helped hundreds of advertisers including Radisson Hotel & Resorts, and MSN generate more revenue and lower their search marketing cost-per-acquisition. Our experts will implement your campaign quickly so you will start to see results in just days.
Product: Marchex Adhere for Advertisers
Challenge
Application Security, a leading provider of database security, risk and compliance solutions, needed to expand their lead generation efforts, but had maximized their existing online marketing channels. They needed a channel that would enable them to drive sign-ups for their free application security guide from a highly qualified audience, while staying within their cost-per-lead (CPL) target.
Solution
Marchex helped Application Security develop site-specific and category targeted campaigns on several leading Information Technology Web sites from Marchex Adhere's network of more than 200 premium publisher Web sites. Application Security utilized Marchex Adhere's conversion tracking to get an accurate measure of the conversions their campaigns were driving.
Results
Application Security's four campaigns on Marchex Adhere converted at a combined average of 35% over a six-week period. Additionally, Application Security's ability to run multiple campaigns targeting various industries and track conversions at the campaign level, proved to be very effective in delivering low CPLs.
Quote
"We have experienced a significant lift in our conversion rate, while lowering our overall cost-per-lead and reaching a highly targeted audience across the multiple industries that utilize our solutions." - Application Security
Product: Marchex Pay-For-Call
Challenge
As a full-service digital and direct media company, Neo Ogilvy is continuously looking for new cost effective media solutions to drive more qualified leads to their blue chip clients. Neo Ogilvy came to Marchex looking to significantly increase in-bound call volume for a key client at an aggressive cost-per-acquisition goal.
Solution
Neo Ogilvy launched a Marchex Pay-For-Call campaign, which utilized online and mobile media to drive qualified phone calls to their client's national call center. Using Marchex's comprehensive analytics, Neo Ogilvy and their client were able to verify the quality of the calls and clearly measure the return-on-investment.
Results
Over a four month period, Marchex drove thousands of qualified calls at a customer acquisition cost nearly 20% below Neo Ogilvy's cost-per-acquisition (CPA) goal.
Quote
"Marchex Pay-For-Call delivered thousands of qualified phone calls to our client at nearly 20% below our CPA goals. With Marchex's robust reporting we were able to clearly see the results and verify the quality of the leads." - Neo Ogilvy
Product: Marchex Paid Inclusion
Challenge
Only 10% of Radisson Hotel's Web pages were visible in search engine results due to the dynamic nature of Radisson's Web site promotions.
Solution
Radisson worked with Marchex Paid Inclusion experts to create a Yahoo! Search Submit Pro program.
Results
The program was highly successful, hitting its visitor targets every month and delivering a 1500% return-on-investment for Radisson.
