Marchex Call Tracking enables publishers, advertisers, and agencies to cost-effectively measure inbound phone calls generated from online, search, mobile, direct mail, and other forms of direct-response marketing.
Know Exactly Which Ads, Campaigns, and Channels are Delivering Calls
We provide unique local or toll free tracking phone numbers you can easily assign to each of your campaigns that enables you to accurately measure the phone calls delivered and determine the return-on-investment for each campaign and advertisement.
Access Detailed Reporting and Analytics 24/7
We provide an online private-labeled portal where you can access reports 24/7 that include information that is critical for effectively optimizing your advertising results and return-on-investment, including the number of calls generated and the ads that delivered them. You can even listen to recorded calls to help improve conversions and customer support.* We also offer a reporting API so you can easily download the data and seamlessly integrate it into your reports.
Works Anywhere You Can Place a Phone Number
Marchex Call Tracking is so easy to use you can be up and running in a week. With a few mouse clicks, you will instantly know what advertisement is working and have the information you need to adjust and maximize your campaigns.
*where allowed by law
Marchex Call Tracking Differentiators at a Glance:
- Industry leading provider with a proven track record of success and innovation
- Easy-to-implement, private-label solution
- Largest footprint of local phone numbers helps you attract local customers and reduce toll charges
- Real-time phone number provisioning enables you to easily add numbers when you need them
- Superior call quality
- More than 50 customizable reports with detailed information on each call are available 24/7 through our password-protected, online reporting portal, enabling you to closely monitor your advertising campaign performance
- Analytics API available for easy integration with your existing reporting tools
- With our Site Proxy technology, call tracking numbers can seamlessly be inserted on your existing Web site - with no development work or changes required on your end
- With our Dynamic Number Replacement, the tracking numbers online advertisements can change on the fly, enabling you to track which keywords from your search campaigns are driving the most quality calls
- Our Click-to-Call and Form-To-Phone capabilities immediately turn any click or online form submission into an incoming phone call
- Optional call recording capability provides proof-of-conversion and enables you to monitor and improve your customer service*
- Caller information is captured (when available), enabling you to follow up on unanswered calls
*where allowed by law
Comprehensive Information on Your Calls is Just a Click Away
Our reporting and analytics provide everything you need to measure which of your advertising campaigns and advertisements are delivering the most and best calls, where your best customers are coming from, and your return-on-investment. Our reports also give you detailed information on each incoming call, including reverse look up information and call recordings where available, how many calls were answered or missed, the duration of the calls and which were from new or repeat callers.
You can access more than 50 customizable reports 24/7 through our private-labeled, password-protected online dashboard.
Challenge
Chair 10 Marketing had recently signed a local pizza chain that had just added a new online ordering process and wanted to increase sales using Internet marketing, specifically PPC advertising. After a short period of time, the PPC campaign was effective in driving online orders however Chair 10 Marketing felt sure that the PPC campaigns were generating offline orders that were not being attributed to the campaigns.
Solution
To track the offline sales, Chair 10 Marketing added Marchex Call Tracking to their PPC campaigns, and used the Dynamic Number Replacement feature to insert special tracking phone numbers on the pizza chain's Web site when a visitor clicked-through from one of the client's PPC ads. This call tracking enabled Chair 10 Marketing to quickly measure and see the true impact of the PPC campaigns, both online and offline.
Results
- The addition of call tracking enabled Chair 10 Marketing to track all calls to the pizza chain's restaurants that resulted directly from people clicking on PPC ads. By tracking the offline conversions, Chair 10 was able to prove that the PPC ads were 100 percent more effective in driving sales than originally thought.
- The pizza chain is very pleased that the return-on-investment (ROI) of their PPC campaign is much higher than they originally thought.
- Chair 10 Marketing now sees Marchex Call Tracking as an essential part of its PPC efforts for any business that gets leads via phone calls.
Quote
"We are extremely pleased with Marchex Call Tracking and its ability to show the offline value of our campaigns more effectively to our clients," said Mark Kelly, President and Founder, Chair 10 Marketing. "It is now an essential part of every campaign we run for clients who are driving sales offline as well as online. It is easy to set-up and we can adjust the program depending on the size of our client."
Challenge
"You need to develop or find a service to track what kind of business we are getting from advertising in your publication." That directive came from one of American Classifieds' biggest advertisers, a large Texas-based auto dealer.
Solution
American Classifieds utilized Marchex Call Tracking and began providing dedicated call tracking numbers to their customers, enabling them to clearly measure the phone calls that resulted from their advertising in American Classifieds.
Results
"Now we are able to prove we are producing sales leads and our clients know where their calls are coming from," Twyla Foreman at American Classifieds. "They see the value of our publication because we are sending business their way."
