Measure inbound calls
generated by search, mobile, print, and direct mail
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800.840.1012Pay for Call Analytics for Agencies
Marketing pro
It’s smart marketing to track your campaigns’ clicks and impressions – but are you only delivering half the story? With Marchex Call Analytics you can track conversions that happen over the phone, giving you a more accurate picture of campaign performance – and how to improve it.
Hot Features
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Capture offline conversions
that would otherwise go unnoticed
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Fully understand, measure and prove ROI
delivering more value to your clients
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Optimize your media, messaging and creative
to achieve more conversions for your clients
call analytics in action
Challenge
Prominent Placement, an SEM Agency, was tracking online conversions for a home services client and the results were disappointing.
Solution
Suspecting customers prefer to talk to someone before setting an in-home appointment, they started tracking phone calls.
Results
71% of leads occurred over-the-phone vs. 29% online. Knowing the ROI was much higher, bid prices were increased 22%. As a result, the number of leads increased 100%.
