Product: Marchex Pay-For-Call

Challenge

As a full-service digital and direct media company, Neo Ogilvy is continuously looking for new cost effective media solutions to drive more qualified leads to their blue chip clients. Neo Ogilvy came to Marchex looking to significantly increase in-bound call volume for a key client at an aggressive cost-per-acquisition goal.

Solution

Neo Ogilvy launched a Marchex Pay-For-Call campaign, which utilized online and mobile media to drive qualified phone calls to their client's national call center. Using Marchex's comprehensive analytics, Neo Ogilvy and their client were able to verify the quality of the calls and clearly measure the return-on-investment.

Results

Over a four month period, Marchex drove thousands of qualified calls at a customer acquisition cost nearly 20% below Neo Ogilvy's cost-per-acquisition (CPA) goal.

Quote

"Marchex Pay-For-Call delivered thousands of qualified phone calls to our client at nearly 20% below our CPA goals. With Marchex's robust reporting we were able to clearly see the results and verify the quality of the leads." - Neo Ogilvy

Product: Marchex Adhere for Advertisers

Challenge

Application Security, a leading provider of database security, risk and compliance solutions, needed to expand their lead generation efforts, but had maximized their existing online marketing channels. They needed a channel that would enable them to drive sign-ups for their free application security guide from a highly qualified audience, while staying within their cost-per-lead (CPL) target.

Solution

Marchex helped Application Security develop site-specific and category targeted campaigns on several leading Information Technology Web sites from Marchex Adhere's network of more than 200 premium publisher Web sites. Application Security utilized Marchex Adhere's conversion tracking to get an accurate measure of the conversions their campaigns were driving.

Results

Application Security's four campaigns on Marchex Adhere converted at a combined average of 35% over a six-week period. Additionally, Application Security's ability to run multiple campaigns targeting various industries and track conversions at the campaign level, proved to be very effective in delivering low CPLs.

Quote

"We have experienced a significant lift in our conversion rate, while lowering our overall cost-per-lead and reaching a highly targeted audience across the multiple industries that utilize our solutions." - Application Security

Product: Marchex Paid Inclusion

Challenge

Only 10% of Radisson Hotel's Web pages were visible in search engine results due to the dynamic nature of Radisson's Web site promotions.

Solution

Radisson worked with Marchex Paid Inclusion experts to create a Yahoo! Search Submit Pro program.

Results

The program was highly successful, hitting its visitor targets every month and delivering a 1500% return-on-investment for Radisson.

Challenge

RealtyTrac, a leading online marketplace for foreclosure properties, felt that the cost-per-click (CPC) from their previous ad network was too low and they wanted to increase their revenue as well as the value of their pay-per-click (PPC) inventory. They also wanted more control over the ads that appeared on their site and specifically to eliminate advertisements from competitors that seemed to always seep through from other ad networks.

Solution

RealtyTrac utilized Marchex Adhere and launched a prformance advertising marketplace on their Web site which enabled them to leverage the quality of their audience to garner higher bid prices for their contextual inventory. Using Marchex Adhere, RealtyTrac was able to control the advertisers who appeared on their site and eliminate unwanted competitor ads while generating higher revenues.

Quote

"With minimal expense and resources, we have been able to leverage our high-quality audience to generate higher revenue and capture a greater share of the search advertising dollars that are out there" - RealtyTrac