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Give display and video advertising the credit it deserves

Marchex Display and Video Analytics provides an industry-first view-through conversion metric for inbound phone calls, enabling digital marketers to measure the ROI of programmatic campaigns by connecting offline phone calls with display and video impression data. It does this by integrating with DoubleClick Campaign Manager–which allows marketers to gain tactics that work.

Read the Marchex Institute white paper: The Missing 98%, Why display advertising isn’t receiving the credit it deserves for inbound phone calls.

Measure display ROI for offline by connecting sale to impression

Attribute every display impression across desktop, mobile web and in-app

Get view-through call conversions insights for each display tactic in real-time

Client Integration

We make it easy for you by integrating with Google DoubleClick Campaign Manager. Get view-through call conversion insights for each display tactic in real time.

Display Computer

True cost per acquisition for display spend

Comparing display ad to conversion performance by publisher, placement, device and creative

Call conversions from organic and vanity numbers

“Rocket Fuel is staying at the forefront of display and programmatic advertising and our partnership with Marchex provides important insights -- via real-time data -- on how advertising exposure influences over-the-phone purchasing.”

Nitin Chitkara, Senior Director of Business Development. Rocket Fuel

“As consumers become increasingly dependent on mobile devices, extending offline measurement and attribution capabilities is a priority for marketers. By measuring and quantifying the true impact of video on inbound requests, Marchex’s Display and Video Analytics allows marketers to bridge the gap between digital and reality.”

Jen Catto, Chief Marketing Officer at Tremor Video

Learn more

Give us a call to learn more about Marchex Display Analytics and our beta program.

800-914-7872

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