Local Insight
At Marchex, we are focused on the local Internet because we believe it will be as significant as search, e-commerce, and social networking.
Industry Forecasts Agree
- Local online ad spending is forecast to reach more than $19 billion by 2011 - nearly equal to the total U.S. online advertising market today.
- 86% of search engine users search for local products and services online
- 92% of Internet users research products online then make purchases in local stores
- Local searches are growing more than 3 times faster than other types of searches (51 vs. 15%)
As a company on the leading edge of the local search and advertising market, we regularly share our point of view on trends in the space and thoughts on how advertisers, agencies, local advertising resellers, and technology providers can capitalize on the tremendous local opportunity.
Sources: VSS, WebVisible and Nielsen/NetRatings survey, 2007, Yahoo!, ComScore
LocalPoint Blog
Get more perspectives on the local Internet from the Marchex team.
Marchex Reports Available for Download
2008 Perspectives on Local Online Advertising
Call-Based Advertising Primer