products

Call-Based-Advertising

Marchex Voice Services (formerly VoiceStar) provides industry leading call-based advertising services, including call tracking and pay-per-phone-call, that enable agencies, publishers, and direct marketers to monitor ad performance, increase business and grow revenue for their advertisers and themselves.

Leading companies including Comcast, Cobalt, YellowBook USA, Teleflora, and Landmark Communications are leveraging Marchex Voice Services to deliver call-based leads and track the performance of the advertising they deliver.

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Marchex Voice Services

Call Tracking

Measures the performance of online and offline advertising campaigns

By embedding unique trackable phone numbers from Marchex in the content of their Web sites, search engine ads, display media, radio or television ads, marketers, agencies, and publishers can measure the performance of their various advertising campaigns. Marchex's technology transparently routes phone calls to the advertiser's standard business number. Details from the calls--including duration, location, and the time the call was placed--are all reported to the advertiser via a private-label online reporting interface. The calls can even be recorded to help assess and improve customer service.

Marchex's platform provides more than 50 detailed, customizable reports that give our clients invaluable analytics to measure and optimize the effectiveness of their online and offline advertising.

Pay-Per-Phone-Call

Enables agencies, publishers, and directory Web sites to deliver call-based leads to advertisers

With pay-per-phone-call (PPPC), the advertiser pays only when a call is generated from an advertisement, rather than paying for a click on an online ad or ad placement itself. PPPC generates leads to businesses who do not have a Web site or who prefer to receive phone calls from their online advertising rather than clicks to their Web site.

Form-to-Phone

Converts any "Contact Us" form on a Web site to a source of live phone leads

When a customer submits a completed form over the Internet, a call is immediately generated to a salesperson's desk or cell phone. Text-to-speech technology "reads" the customer's contact information and details from the form to the salesperson. Armed with information submitted on the form, the salesperson can place a call to the customer or save the information and respond later.

Reverse Proxy

Enables all events occurring on a Web site to be tracked and monetized

Marchex seamlessly creates a "proxy" of a Web site and inserts trackable phone numbers, email links, text, and images that enables all events on the site to be tracked and monetized.

Click-to-Call

Immediately turns a click into an active incoming sales call

By clicking on a click-to-call link, Internet users and mobile users looking for local products and services can make an immediate phone connection with an advertiser. This gives advertisers the opportunity to make the sale, up-sell, provide directions, and offer special promotions to prospective customers.

Marchex Voice Services Key Differentiators:
  • 100% private-label
  • Captures ALL calls from advertisers' sites
  • Missed call notifications and call recording
  • Easy to integrate API
  • Wholesale pricing for call tracking numbers
  • Rapid deployment
  • Ensuring the highest quality and reliability with
    Voice Over Internet Protocol (VOIP) and
    Time Division Multiplexing (TDM)
  • Real-Time Reporting

For more information about Marchex Voice Services, call 1-800-417-3243 or send email to .