Protect Your Brand

With Marchex Adhere, you can fully leverage your premier brand to command a higher cost-per-click (CPC) from advertisers who are willing to pay more to reach your premium audience. Don't let your Web site's value be diminished by blind networks that don't offer site-specific targeting.

Fully Control Your Inventory

You have total control over your Marchex Adhere-powered inventory, including the option to sell it directly, have Marchex sell it for you, or both. In all cases, you determine the look and feel of the advertising units, set the minimum bid prices, and decide which advertisers appear on your sites.

Expand Your Direct Advertiser Relationships

All the advertiser relationships are yours, whether you sell the inventory or we do. We'll work with you to expand your base of advertisers and create more opportunities for you to up-sell and cross-sell additional products.

Marchex Adhere Differentiators at a Glance

• Marchex is the "Anti-Ad Network" solution designed to help premium publishers more effectively monetize their Web sites while protecting their brand value
• Gives publishers full control over the look and feel of their inventory, minimum bid prices and the advertisers that appear on their Web sites
• Leverages expertise in key verticals including business, finance, real estate, education, and information technology
• Delivers higher cost-per-click rates because Marchex Adhere advertisers can target by specific site or category vs. placing ads on a blind network with a blended bid price lowered by lesser quality sites in the network
• Helps publishers grow their advertiser base while saving money and resources by acting as an outsourced sales force
• Our publisher management team delivers exceptional support to our publishers. We help with inventory design and placement strategies, and constantly monitor and optimize the advertisements on our publisher sites to ensure maximum relevancy, yield, and revenue

• 
• 
• 

Challenge

RealtyTrac, a leading online marketplace for foreclosure properties, felt that the cost-per-click (CPC) from their previous ad network was too low and they wanted to increase their revenue as well as the value of their pay-per-click (PPC) inventory. They also wanted more control over the ads that appeared on their site and specifically to eliminate advertisements from competitors that seemed to always seep through from other ad networks.

Solution

RealtyTrac utilized Marchex Adhere and launched a prformance advertising marketplace on their Web site which enabled them to leverage the quality of their audience to garner higher bid prices for their contextual inventory. Using Marchex Adhere, RealtyTrac was able to control the advertisers who appeared on their site and eliminate unwanted competitor ads while generating higher revenues.

Quote

"With minimal expense and resources, we have been able to leverage our high-quality audience to generate higher revenue and capture a greater share of the search advertising dollars that are out there" - RealtyTrac