Resources
Discover how Marchex is redefining digital advertising through the power of the phone. Select from our library of case studies and whitepapers to further understand how we are delivering transformational value to our customers.
The Marchex Institute publishes industry research based on more than one billion minutes of anonymous call data and custom reports for our clients.
Can’t find what you’re looking for? We can help,
drop us a line.
Whitepapers
Studies
-
3 Things Small Businesses Really Need
Posted on 04.11.12This white paper discusses how unlocking the local opportunity is not just about capturing transitions in small business spending; rather through understanding the unique pain points of the local business, and how those can be addressed through a newly conceived and well-defined product set.
Download PDF -
The Re-evolution of the Phone Call: Eight Reasons to Focus on Call Advertising
Posted on 04.10.12A look at why the next ten years of digital media will be about phone calls, as advertisers will reconsider calls as an attractive product for digital marketing and opportunities to place digital media dollars specifically to drive calls will grow dramatically.
Download PDF -
Three Reasons Why Call Tracking Matters
Posted on 04.10.12A follow-up to the Eight Reasons to Focus on Call Advertising white paper, this paper explores the growing need for advertisers and agencies to use call tracking and analytics to improve advertising performance and maximize Return-On-Investment.
Download PDF
-
Marchex Call Analytics: Prominent Placement
Posted on 04.14.12Call Analytics Helps Prominent Placement Double Lead Totals For Client
Download PDF
A strategic search engine marketing firm turned to Marchex Call Analytics to connect the dots between online advertising and offline conversions—then drove 100% more conversions by optimizing search marketing campaigns. -
How the Marchex Digital Call Marketplace Secures Customer Appointments for ADT
Posted on 04.11.12With Pay for Call (PFC) advertising through the Marchex Digital Call Marketplace, ADT only pays for quality calls,
Download PDF
instead of impressions or clicks, as is typical in other advertising channels. -
Marchex Call Analytics: Ai Media Group
Posted on 04.12.12Call Analytics Empowers Ai Media Group to Deliver Superior Advertising Results to Clients. Combining online data with call analytics offers Ai Media a holistic view of advertising performance—allowing for more informed campaign optimization decisions that maximize client return-on-investment (ROI)
Download PDF -
Marchex Drives More Nightly Bookings for InterContinental Hotels Group
Posted on 02.17.12With such a deep portfolio of hotels and guest rooms, IHG is faced with an ongoing challenge of cost-effectively filling as many rooms as possible every night while competing with a broad array of other lodging providers.
Download PDF
