Use powerful data to fully optimize search campaigns
Marchex Search Analytics is the only solution available to provide 100% keyword attribution for mobile click-to-call advertising. Our powerful technology allows you to immediately measure results from a keyword to the landing page and click-to-call extensions.
Gain a full view of call outcomes for optimized campaigns
100% keyword attribution – call extension and landing page level
Integrates with industry leading bid management platforms
How search attribution works
Our patent pending Helix™ attribution engine allows you to accurately track calls driven from mobile search. The engine tracks the path to conversion from search keyword to the landing page or click-to-call extension.