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Marchex is Performance Marketing
Who We Are
Marchex is a call advertising and small business marketing company.
Marchex’s mission is to unlock local commerce globally by helping advertisers reach customers wherever they may be – in mobile, offline and online channels, including on our own local and category websites.
Our performance-based call advertising products, the Marchex Pay-For-Call Exchange and Marchex Call Analytics, are reinventing how businesses acquire new customers through the phone. Our award-winning Small Business Marketing products empower local businesses to efficiently monitor and manage their online presence, communicate with their customers, and acquire new ones. Every day, our products support tens of thousands of advertisers and partners, ranging from global enterprises to local businesses.
Market Opportunity and Focus
The shift to performance-based advertising models represents one of the most fundamental trends in advertising in recent times – and Marchex is front and center in leading this revolution.
Customers are Calling
It is estimated that more than $35 billion is spent annually in the U.S. alone across multiple media channels with the specific intent to drive consumer phone calls to businesses. Our conviction is that performance-based call advertising will become the standard, and to that end we are committed to providing advertisers and publishers alike the opportunity to claim their stake in this rapidly emerging opportunity.
Performance Comes to Main Street
The way consumers are interacting with business information is forcing small businesses to look beyond their websites and yellow pages listings as the primary means to grow their business, and it is predicted that local interactive spending will more than double to $59 billion by 2013. We believe small businesses need help monitoring and managing their online presence, communicating with their customers and acquiring new ones across a diverse media set that includes social media, search, mobile applications as well as offline sources. And with a set of products that already service more SMB customers than our competitors combined, we are in a great place to help.
What we believe
At Marchex we’re always innovating with new products that help our customers capture big market opportunities. Here are some of our core beliefs:
Call Advertising products will become ubiquitous
Did you know calls convert at a rate 10 times higher than clicks? We believe businesses that are using a call advertising strategy are better positioned to improve customer insight, enhance customer service and increase business operations. With our Pay-For-Call Exchange you can drive phone calls to your business risk-free by only paying for qualified calls.
Small businesses need help growing and managing
their customer relationships
For small businesses, acquiring customers is only one part of the story – and our call and click products are proven lead generators. But we’re also expanding our online products to help businesses cultivate their existing relationships and better manage their reputation. This enables us to provide a one-stop shop for all small business needs.
Phone calls unlock local commerce
This much we know: A phone call is the most common consumer action after a local search is performed online (comScore) and most businesses regard phone calls as their highest quality lead source (BIA/Kelsey). Mobile telephony and VoIP are increasing the opportunity for consumers to place calls and Marchex wants to help put your business in front of them every time that happens.
10 things you should know about Marchex
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1We manage more than $250M in ad spend
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2More than 75,000 advertisers (and growing) are using our products
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3Our products power millions of phone calls every month
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4We have been recognized as the top small business marketing product two years running
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5We are hiring
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6We are profitable and growing
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7We are more than 300 employees strong
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8Rock Band, Foozball, Free Snacks...We like to work hard & play hard
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9We are the exclusive provider of search marketing products to the largest resellers of marketing services to small businesses in North America
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10Marchex Reputation Management is being honored as a Finalist in 2010 American Business Awards
