Where are you on your Call Analytics Journey?
Call Analytics has come a long way since marketers first started counting calls. As marketing has advanced, so has the technology that supports it, and Call Analytics is no exception. Whether you need to learn which channels drive calls, which keywords convert, or what happens during that Moment of Truth — when callers connect with your business — Call Analytics is the solution.
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From conversations to conversions: How to turn phone calls into revenue opportunities
As artificial intelligence applications continue to bring new revelations to light across industries, it’s no surprise that they’re having an impact on call intelligence too. For years, digital marketers have been using analytics from online tactics to inform their marketing initiatives. But, when the digital media drives a call, what happens next isn’t captured by […]
By Marchex Marketing Team
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Nearly Human: How Marchex is Leading the Way in AI-Powered Voice Transcription
Did you say coach or couch? Was that leaf or leave? Did I hear hello or marshmallow? When it comes to recognizing speech, accuracy DOES matter. Our team of engineers has been heads down with the goal of developing and training the most accurate speech recognition platform in the industry. And we did just that […]
By Gabe Arntsen
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Turning callers into customers at your dealership
This is a follow-up blog to our blog, How auto dealers can convert inbound phone calls into sales. In our post last week, we explored ways to ensure all inbound calls are answered and responded to successfully. In this post, we highlight findings from our latest auto research report that focuses on the dealer’s ability to increase […]
By Marchex Marketing Team
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How auto dealers can convert inbound phone calls into sales
As the leading provider of call intelligence to the auto industry, Marchex understands the importance of optimizing this stream of leads. In looking at the path to purchase for auto buyers, Google Research found there are several micro-moments of the journey, one of which is the “where-should-I-buy-it?” moment. Prior to this milestone, the car-buying journey […]
By Marchex Marketing Team
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Winning in the Moment of Truth: The Marchex Advantage
Marketing is all about driving leads. For marketers who rely on callers for revenue, leads come in the form of phone calls. So, you spend your budget to drive calls and when your marketing works, you have a channel of callers on the line. How do you maximize your investment and convert these callers into […]
By Marchex Marketing Team
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Marchex recognized by APPEALIE as 2018 Overall SaaS Category Winner
We are thrilled to announce that Marchex has been selected as a winner of the 2018 APPEALIE Awards for the Overall SaaS Category. APPEALIE has a SaaS awards program with winning applications chosen based on client feedback and information. Each entry supplied data and customer service responses that demonstrated excellence in customer satisfaction, performance, business […]
By Marchex Marketing Team
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“Buddy the Elf, what’s your favorite color… of car?”
It’s the most wonderful time of the year and in honor of Marchex’s favorite holiday, we’re continuing our annual celebration of “Answer the Phone like Buddy the Elf Day!” The 2003 movie “Elf” starring Will Ferrell as Buddy, scores a solid 83% on Rotten Tomatoes and is #25 on their “Best Christmas Movies list. Buddy […]
By Justin Carter
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On Demand: Moment of Truth Webinar
Are you winning in the Moment of Truth? You allocated your marketing budget to drive phone calls for good reasons: callers spend more, convert faster and remain loyal longer than customers from other channels. Even better, your marketing is working! Now that the caller is on the phone, do you know what happens next? Learn […]
By Marchex Marketing Team
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Is the honeymoon phase over when it comes to your Call Analytics solution?
“The taste of moon is like honey to all honeymooners, but after some years does the moon’s scar make it bitter?” ― Munia Khan You had high hopes that your Call Analytics provider could help you pinpoint the crucial moments in your customer journey. However, your expectations haven’t been met. There’s still a gap when […]
By Darlene Mate
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November blog highlights
Happy Holidays! November flew by we did manage to publish a few well-received posts. Whether you’re interested in driving more calls, gaining a market advantage or winning more business when your customer is on the line, we have insights to share. Businesses that rely on phone calls for sales need as many high-quality calls […]
By Marchex Marketing Team
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Where are you on your Call Analytics Journey?
Call Analytics have come a long way since marketers first began counting calls. Early on, call tracking provided insights into which ads were getting responses, whether they were displayed on billboards, in direct mail or on websites. With this attribution, marketers can quantify the leads they drive and optimize for higher performing media and channels. […]
By Marchex Marketing Team
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So, what is the Moment of Truth?
Your business relies on inbound calls for revenue. So, with budget in mind, you…. …create your strategy …optimize your channels ….run click-to-call campaigns ….send direct marketing ….craft landing pages, and …implement call tracking all for the purpose of driving the most qualified calls to your business or call center. And when you look at your […]
By Marchex Marketing Team
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Marchex publishes 2018 auto manufacturer report showing how some brands use calls to gain a market advantage
Today, the Marchex Institute published a report showing that auto manufacturers (OEMs) can influence sales and potentially take customers from competitors by focusing on how they treat buyers who call. The Marchex Institute studied how 11 OEMs handle inbound calls and compared this information with other findings related to auto business calls. How OEMs can […]
By Marchex Marketing Team
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2 top industries that prove the ROI benefits of Marchex Call Marketplace
Marketing leaders are in the midst of proving ROI from their 2018 marketing campaigns in hopes of maintaining (and even expanding) their budgets in the New Year. There’s no big secret to justifying your ad spend in 2018. Hitting your KPI’s and revenue targets. But marketers can only do so much with access to the […]
By Stephanie Craig
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October in review: Check out the highlights from the blog
October was an exciting month at Marchex with the launch of a new research group and participation in several industry events. Read on to learn more about the latest initiatives at Marchex around artificial intelligence, boosting inbound call volume and evaluating Analytics platforms. Meet Junmei Zhong, PhD., new Chief AI Scientist at Marchex and […]