The Marchex Blog
Insights, news and tips on advanced conversation technology
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Learn something new every week: Attend Marchex webinars
Now that a quarter of 2019 is behind us, it’s a good time to revisit those New Year’s resolutions. Have you implemented a strategy to boost business impact? Have you improved your martech stack? Or stayed current on industry trends? Even if these goals are still works-in-progress, Marchex may be able to help. Trying new […]
By Jana Baker
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New Google Ads Editor Simplifies Click-to-Call Campaign Management
Search engine marketers take note: Google recently launched a new version of its Google Ads Editor, and it’s a serious productivity boost. For those of you not familiar with Editor, it’s a free application within Google Ads that lets you manage your accounts in a more flexible environment than the online interface. You can manage […]
By Adam Hutchinson
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The accelerating evolution of call analytics: An interview with Mark Corley, SVP of Analytics at Marchex
Today, I’m speaking with Mark Corley, SVP of Analytics at Marchex. Mark was recently quoted by Greg Sterling of Search Engine Land in an article on the future of call analytics. Jana Baker: Mark, in the SEL article, How call tracking is becoming ‘conversational intelligence,’ author Greg Sterling states that ‘marketers have only scratched the […]
By Jana Baker
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Using AI to inform decision-making: Join our webinar
What is AI and NLP anyway? AI may be the buzzword of the day, but what do people really mean when they talk about Artificial Intelligence? The fact is that AI encompasses several subfields where machines learn from experience. For instance, pattern recognition helps banks and credit card companies realize when a transaction deviates from […]
By Gabe Arntsen
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Predictive Technology research shared at the 2019 International Conference on Innovation in Artificial Intelligence (ICIAI-2019)
Advanced predictive technology took center stage last week at the third International Conference on Innovation in Artificial Intelligence (ICIAI-2019) and the fourth IEEE International Conference on Big Data Analytics (ICBDA-2019) joint event in Suzhou, China. Highlights included promising R&D work on recommendation systems, Big Data analytics, and AI algorithms. Several of the presentations focused on […]
By Junmei Zhong, PhD
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Is your business missing key opportunities?
For businesses that rely on the phone channel for profitability, setting up marketing programs to drive calls is often a key strategy. As a marketer at one of these businesses, you likely spend your budget on digital campaigns that drive inbound calls. So, your company has a vested interest to learn what happens when calls […]
By Lindsay Calkins
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Marchex recognized as a top Call Analytics platform by Martech users and experts
As a technology company, Marchex understands the importance of ongoing innovation. And as marketers, it’s our job to share the value with customers. So, when a third party whose mission is to distill key technologies in ever-growing categories across the proliferating martech landscape announces Marchex as a finalist for the Best Call Analytics Platform category, […]
By Marchex Marketing Team
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Top tools used by Two Men and a Truck® to manage marketing across its franchise
Marchex customer, Two Men and a Truck, is the largest moving company in the country with over 330 franchise locations. Caleb Williams, Marketing Innovation Manager for the company, uses Marchex Call Analytics as part of his company’s toolset to optimize sales and marketing performance. In our upcoming March 6th webinar, Caleb walks us through key […]
By Marchex Marketing Team
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From conversations to conversions: How to turn phone calls into revenue opportunities
As artificial intelligence applications continue to bring new revelations to light across industries, it’s no surprise that they’re having an impact on call intelligence too. For years, digital marketers have been using analytics from online tactics to inform their marketing initiatives. But, when the digital media drives a call, what happens next isn’t captured by […]
By Marchex Marketing Team
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Nearly Human: How Marchex is Leading the Way in AI-Powered Voice Transcription
Did you say coach or couch? Was that leaf or leave? Did I hear hello or marshmallow? When it comes to recognizing speech, accuracy DOES matter. Our team of engineers has been heads down with the goal of developing and training the most accurate speech recognition platform in the industry. And we did just that […]
By Gabe Arntsen
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Turning callers into customers at your dealership
This is a follow-up blog to our blog, How auto dealers can convert inbound phone calls into sales. In our post last week, we explored ways to ensure all inbound calls are answered and responded to successfully. In this post, we highlight findings from our latest auto research report that focuses on the dealer’s ability to increase […]
By Marchex Marketing Team
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How auto dealers can convert inbound phone calls into sales
As the leading provider of call intelligence to the auto industry, Marchex understands the importance of optimizing this stream of leads. In looking at the path to purchase for auto buyers, Google Research found there are several micro-moments of the journey, one of which is the “where-should-I-buy-it?” moment. Prior to this milestone, the car-buying journey […]
By Marchex Marketing Team
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Winning in the Moment of Truth: The Marchex Advantage
Marketing is all about driving leads. For marketers who rely on callers for revenue, leads come in the form of phone calls. So, you spend your budget to drive calls and when your marketing works, you have a channel of callers on the line. How do you maximize your investment and convert these callers into […]
By Marchex Marketing Team
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Marchex recognized by APPEALIE as 2018 Overall SaaS Category Winner
We are thrilled to announce that Marchex has been selected as a winner of the 2018 APPEALIE Awards for the Overall SaaS Category. APPEALIE has a SaaS awards program with winning applications chosen based on client feedback and information. Each entry supplied data and customer service responses that demonstrated excellence in customer satisfaction, performance, business […]
By Marchex Marketing Team
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“Buddy the Elf, what’s your favorite color… of car?”
It’s the most wonderful time of the year and in honor of Marchex’s favorite holiday, we’re continuing our annual celebration of “Answer the Phone like Buddy the Elf Day!” The 2003 movie “Elf” starring Will Ferrell as Buddy, scores a solid 83% on Rotten Tomatoes and is #25 on their “Best Christmas Movies list. Buddy […]