For our current analytics customers, we’ve got a strategy to further boost your inbound leads. With our Call Analytics suite, we help you optimize calls every step of the customer journey. From finding high-performing channels and keywords to uncovering high intent callers, we help you wring the most out of your existing inbound calls. But, did you know we can also help you drive more calls in the first place?
Marchex Call Marketplace + Marchex Call Analytics: Better Together
Marchex Call Marketplace (MCM) is the high-quality performance-based mobile ad network designed to drive new customer calls while lowering cost per acquisition. MCM brings together top consumer brands with publishers who have been hand-picked for performance and quality. Unlike other ad networks, MCM combines in-house call analytics data with industry-leading technology and digital campaign expertise to reach high-intent consumers across its ad network. You drive calls effectively using insights from Marchex Call Analytics; we drive additional calls to you from channels on Marchex Call Marketplace.
The Marchex Call Marketplace Advantage
Marchex offers optimized ad placement based on its in-house call analytics data, focusing budget on the best performing inventory. In addition, the Marchex interactive voice response (IVR) system can help qualify intent of consumers who are actively looking for new products and services. In other words, our industry-leading technology is applied to your campaigns to filter for high-quality leads targeting the lowest possible cost-per-acquisition.
Marchex leverages its industry expertise to work with traditional publishers and mobile ad networks to drive call volume at scale. We pass these efficiencies on to you, since you only pay for qualified calls from prospective new customers. Call quality is typically determined by call duration and caller IVR selection (e.g. new vs. returning caller).
Need more calls now? On average, advertisers start receiving calls from a new campaign within five business days after ad assets and approvals are received.
Driving more volume often comes down to simple math: My marketing campaigns need to drive X volume of calls to get Y number of qualified leads to hit my revenue target of Z.
With a call marketplace, you receive a stream of high-quality inbound phone calls to help drive new business. And if you choose Marchex, you benefit from having a Call Analytics leader that drives calls leveraging proprietary technology and industry experience.
To learn more about the benefits of a call marketplace and to read some customer use cases, download our e-book. Calls for Sale: How to increase calls to drive more revenue.