Introducing caller-based Audience Targeting

by Stephanie Craig

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Earlier this year we brought you Marchex Speech Analytics, and the adoption from our customers was exceptional. Today, I couldn’t be more excited to follow up with another industry first – Marchex Audience Targeting.

According to eMarketer, Americans now spend nearly 12 hours each day consuming media, and it is clear that how we make decisions on products and services is increasingly influenced by digital and mobile content and advertisements.  With U.S. adults spending an average of 5 hours and 30 minutes per day on social media, we should expect that future consumers’ path to purchase to be even more influenced by media than ever before.

Even as we spend more time online, the vast majority of purchases occur offline, in the real-world.  According to Deloitte Digital, $2.9 trillion in in-store sales will be influenced by mobile devices this year, along with our forecast of $1.2 trillion in phone sales influenced by mobile devices.

These changes mean that digital marketers need an expanded set of data and tools in order to fully connect, understand and acquire customers throughout their path to purchase. Do you want to reach and convert more of your best customers? You can now with caller-based Audience Targeting.

Marchex Audience Targeting helps marketers target high-intent customers along their path to purchase. Marketers will be able to reach more customers by retargeting callers across social and display networks, or using that data to create new lookalike audiences. The result is more revenue and a better customer experience.

With Marchex Audience Targeting You Can:

  • Get Real-Time Insights: See how often callers are using your promotional term and if they’re converting to customers; if not, you can retarget them online right away.
  • Build Data-Driven Segmentation: Use Call insights through speech analytics and advanced targeting to close more opportunities and optimize ad creative based on competitive features that get customers to respond.
  • Effectively Retarget Prospects: Create specialized campaigns to turn your caller into a customer—before they’ve moved onto your competitor.

 

To learn more about how Marchex can help your business connect, understand and acquire new customers, please contact us today.