As a technology company, Marchex understands the importance of ongoing innovation. And as marketers, it’s our job to share the value with customers. So, when a third party whose mission is to distill key technologies in ever-growing categories across the proliferating martech landscape announces Marchex as a finalist for the Best Call Analytics Platform category, it’s especially gratifying.
Search Engine Watch and ClickZ, two of the largest communities of digital marketers, conduct The Marketing Technology Awards 2019 to sift through the crowded world of martech and celebrate top technologies deemed valuable by users and judges alike.
Validation of an innovative year
Since nominations were submitted in late December, this recognition is the cherry on top of a pivotal year in Marchex history. While Marchex has its roots in call tracking, the company has evolved over the years as a leading conversation analytics platform with industry-leading, home-grown technologies that rank with the best. In 2018, Marchex doubled down on its commitment to AI innovation with the launch of the MIND Lab and broadened its ability to serve customers of all sizes and locations with the acquisitions of Telmetrics and CallCap. So, what does all this mean for customers?
Customers reap the value
As technology proliferates, data continues to be generated at scale. Companies that can harness the data and extract key information and insights can gain a competitive edge. Using data for better decision-making, these companies can quickly outpace the competition and lead in their industries. That’s the value Marchex offers its customers. For businesses that drive revenue via conversations, the Marchex Call Analytics platform provides insights at every stage of the customer journey:
- Awareness – Marchex helps marketers understand what channels are driving calls so advertising budget can be optimized.
- Consideration – As customers reach out to your business to learn more, Marchex provides insights into the caller experience as they interact with your phone system.
- Decision – Marchex AI-based technology can analyze every conversation – recorded or not – to help sales and service teams understand what happens on each call. These insights highlight emerging trends, coachable moments, what phone scripts are effective at converting callers to customers and much more.
Here at Marchex, we appreciate being recognized as an industry leader in our space. But it’s our customers, such as BTP Digital, Meineke Car Care Centers and IHG, who reap the value of our innovative platform.