Where are you on your Call Analytics Journey?
Call Analytics has come a long way since marketers first started counting calls. As marketing has advanced, so has the technology that supports it, and Call Analytics is no exception. Whether you need to learn which channels drive calls, which keywords convert, or what happens during that Moment of Truth — when callers connect with your business — Call Analytics is the solution.
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How Marchex and Look Listen get top spots for a brand on search engine results pages
Our marketing team recently discussed our shared experiences with customer Erica Robinson from Look Listen, a digital marketing agency implementing successful web strategies for large enterprise customers. Marchex and Look Listen have worked together for more than five years to provide marketing services to a national dental company, and have developed several highly successful strategies […]
By Jana BakerRead More
July Blog Highlights
This month Marchex hosted Scala by the Sea for technical pros looking to learn something new, exchange ideas and network with other Seattle-area developers. If you’re interested in highly complex technical topics, be sure to check out this monthly meetup. Or if you’re looking for your next role, visit our site: Marchex is hiring. […]Read More
How healthcare enterprises can use Call Analytics to find more patients
For multi-location businesses offering niche health services like hearing aids and dental care, driving calls from digital ads is likely one of your main sources of new business. And once those callers connect with your business, it’s equally important they have a positive experience reaching a representative and having their inquiry solved – whether that […]Read More
America’s Speech Patterns: 50 ways to say “No”
If you’ve ever called a company to book an appointment, you probably consulted your calendar first. Maybe you squeezed in a dental checkup on your lunch hour. Maybe you got your oil changed before work. When you called the company looking for an appointment at a specific date and time, they probably told you one […]Read More
New Marchex Institute study uncovers surprising data on failed call rates within the travel industry
It’s the summer travel season and you can’t wait to book your next getaway. You hop online, do some research and find the best deal for that beachfront view in Santa Cruz. So, you pick up the phone to book directly, only to be lost in an endless phone tree – or even worse, stuck […]Read More
What home services businesses can gain from Call Analytics
While home services businesses can range from landscaping experts to moving truck rentals, finding customers for these types of companies is often heavily dependent on phone calls. Whether your focus is on home security, moving services, or window treatments, getting the most phone calls for your marketing budget and converting as many callers as possible […]Read More
Real estate companies score poorly in call handling study
Real estate companies such as senior living centers, real estate investment companies, and other rental properties generate a lot of phone calls in their quest for tenants. Given the amount of marketing dollars spent on driving calls from potential residents, the Marchex Institute analyzed more than 8.8 million inbound calls made in 2017 to more […]Read More
Scala at the Sea – Yifan Xing talks about asynchronous programming
This past Tuesday, Marchex once again hosted the monthly Scala at the Sea meetup. Engineering teams at Marchex have widely adopted the Scala ecosystem, so we are thrilled to welcome the local community to our space. Events like this are opportunities for engineers and technical staff to come together and exchange ideas, grow, and network. This month’s meetup featured a talk by Yifan Xing, who […]
By Rebecca MarkRead More
Marketing status check – are you optimizing all your channels?
Whether it’s the beginning of your fiscal year or you’ve just passed the half-way mark, July is a great time to evaluate the performance of your marketing strategies. The number of channels available has exploded in the past few years and technology available to measure and optimize outcomes has kept pace. Digital channels may seem […]Read More
June blog highlights
In addition to launching a new executive dashboard within our speech analytics product, Marchex Call Analytic Conversation Edition, and attending Seattle’s Tech Fair to find new team members, Marchex employees also found time to volunteer in the local community. Marchex employees volunteer with local Seattle organizations through Marchex Cares program by Linda Lochrie, People Services […]Read More
Scala at the Sea – Asynchronous Programming: Scala.concurrent and Monix!
Scala at the Sea returns to Marchex next week and welcomes Yifan Xing as the keynote speaker! Yifan will introduce Futures & Promises in the Scala.concurrent and Monix libraries and will also walk through examples on how to use these Scala libraries. Yifan will also discuss best practices when debugging asynchronous systems as related to […]
By Rebecca MarkRead More
Marchex employees volunteer with local Seattle organizations through Marchex Cares program
June is an exciting time around Marchex HQ as we get a bit more sunshine in the Pacific Northwest and it’s also time for the Second Annual Marchex Cares Month! Throughout June, Marchex employees had the opportunity to participate in special volunteer events aimed at giving back to our local Seattle community. Marchex partnered with […]Read More
Why Telco sales and Call Analytics technology go hand in hand
While it may seem obvious, companies that provide telecommunications capabilities such as cell phone or VOIP services are often heavily reliant on calls themselves when it comes to finding new customers. When customers want to learn about phone plans, they tend to call. It may begin with a display ad, a TV commercial or a […]Read More
How to mute your competitors and rule your brand search results page
Want to learn how to rule your brand search results page? Check out our 60-minute webinar on the benefits search agencies and in-house search marketing teams can gain from securing the top two positions on a search engine results page (SERP). While appearing first in the search results is a priority for most brands, gaining […]Read More
Evaluating Call Analytics platforms? Consider the benefits of Marchex.
For 11 years and counting, Marchex has provided actionable insights to a variety of industries that consider consumer-to-business phone calls a valuable asset. As a company that keeps customers at the center of everything it does, Marchex invests heavily in product innovation to help businesses identify the right audiences, engage them with quality messages and […]Read More