Where are you on your Call Analytics Journey?
Call Analytics has come a long way since marketers first started counting calls. As marketing has advanced, so has the technology that supports it, and Call Analytics is no exception. Whether you need to learn which channels drive calls, which keywords convert, or what happens during that Moment of Truth — when callers connect with your business — Call Analytics is the solution.
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Marketing status check – are you optimizing all your channels?
Whether it’s the beginning of your fiscal year or you’ve just passed the half-way mark, July is a great time to evaluate the performance of your marketing strategies. The number of channels available has exploded in the past few years and technology available to measure and optimize outcomes has kept pace. Digital channels may seem […]
By Marchex Marketing Team
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June blog highlights
In addition to launching a new executive dashboard within our speech analytics product, Marchex Call Analytic Conversation Edition, and attending Seattle’s Tech Fair to find new team members, Marchex employees also found time to volunteer in the local community. Marchex employees volunteer with local Seattle organizations through Marchex Cares program by Linda Lochrie, People Services […]
By Marchex Marketing Team
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Scala at the Sea – Asynchronous Programming: Scala.concurrent and Monix!
Scala at the Sea returns to Marchex next week and welcomes Yifan Xing as the keynote speaker! Yifan will introduce Futures & Promises in the Scala.concurrent and Monix libraries and will also walk through examples on how to use these Scala libraries. Yifan will also discuss best practices when debugging asynchronous systems as related to […]
By Rebecca Mark
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Marchex employees volunteer with local Seattle organizations through Marchex Cares program
June is an exciting time around Marchex HQ as we get a bit more sunshine in the Pacific Northwest and it’s also time for the Second Annual Marchex Cares Month! Throughout June, Marchex employees had the opportunity to participate in special volunteer events aimed at giving back to our local Seattle community. Marchex partnered with […]
By Linda Lochrie
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Why Telco sales and Call Analytics technology go hand in hand
While it may seem obvious, companies that provide telecommunications capabilities such as cell phone or VOIP services are often heavily reliant on calls themselves when it comes to finding new customers. When customers want to learn about phone plans, they tend to call. It may begin with a display ad, a TV commercial or a […]
By Marchex Marketing Team
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How to mute your competitors and rule your brand search results page
Want to learn how to rule your brand search results page? Check out our 60-minute webinar on the benefits search agencies and in-house search marketing teams can gain from securing the top two positions on a search engine results page (SERP). While appearing first in the search results is a priority for most brands, gaining […]
By Marchex Marketing Team
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Evaluating Call Analytics platforms? Consider the benefits of Marchex.
For 11 years and counting, Marchex has provided actionable insights to a variety of industries that consider consumer-to-business phone calls a valuable asset. As a company that keeps customers at the center of everything it does, Marchex invests heavily in product innovation to help businesses identify the right audiences, engage them with quality messages and […]
By Marchex Marketing Team
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Looking for a new challenge? Visit Marchex at TechFair Seattle!
If you’re in the market for a new role, we hope you’ll come by our booth #402 at TechFair Seattle 2018. The conference will be held at the Bell Harbor International Conference Center and is expecting more than 100 of Seattle’s premier technology companies currently recruiting candidates in engineering, product, marketing, sales, design, finance and […]
By Crista Osher
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Shut Down: How saying ‘No’ is costing your business
You’ve done your research, found a local shop, and take the leap to call and book an appointment or buy a part. Only to find out the voice on the other end says ‘No’. The Marchex Institute recently released findings from a new study that reveals the significant financial impact of saying ‘No’ to customers. […]
By Marchex Marketing Team
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Interview with Scott Mitchell Product Marketing Manager, Marchex Call Analytics
Today I’m with Scott Mitchell, Senior Product Marketing Manager for the Conversation Edition of Marchex Call Analytics. Scott’s team recently released a new Executive Overview Dashboard that’s designed to bubble up a summary of key metrics culled from the customer’s overall analytics data residing in the MCA platform. I sat down with Scott to discuss […]
By Jana Baker
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Travel sites: Get the calls you want; not the ones you don’t
Your company offers a wide range of experiences, and most are simple to book. For the more complex items like group bookings, you have agents standing by to help. These specialists can coordinate flights for a crowd, book hotel rooms in multiple locations, schedule ground transportation or unique experiences. But are the callers who need […]
By Marchex Marketing Team
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Summer learning for tutoring centers
Your programs boost kids’ knowledge; Call Analytics can help boost yours Summer is a chance to rejuvenate from a long school year, but it’s also a time to boost knowledge in subjects that could use some reinforcement. And while summer students gain the insights needed for success, your tutoring center should do the same. Since […]
By Marchex Marketing Team
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May blog highlights
In case you missed it, the Marchex Institute put our speech technology to the test to learn what sorts of patterns exist across the country. America’s Speech Patterns uncovers trends from Alaska to Alabama sharing who talks the most, who curses the most and which curse words are most preferred! Read the recap: […]
By Marchex Marketing Team
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Meet Marchex Customer: Web Marketing for Dentists
Interview with Sori Ptalis, Operations Manager, Web Marketing for Dentists Long-time Marchex customer Sori Ptalis of Web Marketing for Dentists is joining me today to share her experience with Marchex. Sori has been the Operations Manager with the dental marketing company for over six years, as the company has grown in the digital advertising space. […]
By Jana Baker
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America’s Speech Patterns: What’s up with Wyoming?
When you analyze nearly 7 million calls, there’s a lot of data to digest. Here at the Marchex Institute, we recently reviewed 6.8 million calls from consumers to businesses to reveal how conversations patterns vary across the nation. We sliced and spliced and skewered the data to look for interesting patterns that can help us […]