The Marchex Blog
Insights, news and tips on advanced conversation technology
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The easy way to target call-based audiences on Facebook
Social media has clearly changed the way businesses reach customers. With the number of active Facebook users worldwide currently sitting at 2.23 billion users each month, it’s hard to ignore a potentially massive and engaged audience. But how do you reach the specific audience that you want? The importance of creating custom audiences As marketers, […]
By Justin Carter
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How to capitalize on conversation trends across America (on-demand webinar)
In case you missed it, check out the on-demand version of our Conversation Trends Across America and How You Can Capitalize On Them webinar. Our Marchex marketing team recently partnered with researchers from the Marchex Institute to provide actionable insights on data uncovered in a study of over 1.8 million calls across industries and geographies. […]
By Marchex Marketing Team
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Home improvement brands: Get the most out of the leads to your professional contractor network
Home improvement investments such as air conditioning systems, furnaces, hot water tanks, and heat pumps can be considerable purchases for most homeowners. When the time comes to make a purchase or a major repair, customers want answers from the experts, and often turn to manufacturers for information. Because these are not everyday purchases, consumers typically […]
By Lindsay Calkins
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Webinar: Conversation trends across America and how you can capitalize on them
Gaining an edge in business isn’t easy. More and more, companies are relying on data for the insights they need to differentiate themselves from their competition. At Marchex, we have a department dedicated to data research to help our customers gain an advantage in their fields. The Marchex Institute is the team of data scientists […]
By Marchex Marketing Team
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August Blog Highlights
Fall is fast approaching, but August was a sunny month for the Marchex Institute as various research projects culminated into several insightful assets. August’s featured articles Learn how one brand increased revenue opportunities with Agent Script Tracking. Agent Script Tracking Success Story Discover how calls impact the housing industry […]
By Marchex Marketing Team
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Why your real estate search marketing might not be performing
For those in the business of providing housing – multi-family apartments or senior living facilities, for example – search marketing is likely a key component of your marketing strategy. Deploying click-to-call ads and search ads with call extensions can provide a valuable stream of inbound calls from future residents. So, how can you make the […]
By Marchex Marketing Team
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Agent Script Tracking Success Story: How script tracking increased a brand’s revenue opportunities
Conversation analytics are advanced metrics of the Marchex Call Analytics Suite and offer an array of deep insights from the huge sets of data created from a brand’s inbound phone calls. A range of metrics provide insights into customer sentiment, lost opportunities and interesting calls – a daily shortlist of calls that offering especially insightful […]
By Marchex Marketing Team
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What insurance brands need to know about their inbound marketing channels
While shopping online before purchasing is common, not all transactions can end online. There are some products and services that require more than a click and a credit card to acquire. Take insurance policies for example. Insurance is a personalized product and one size does not fit all. After performing online research, the next step […]
By Marchex Marketing Team
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How Marchex and Look Listen get top spots for a brand on search engine results pages
Our marketing team recently discussed our shared experiences with customer Erica Robinson from Look Listen, a digital marketing agency implementing successful web strategies for large enterprise customers. Marchex and Look Listen have worked together for more than five years to provide marketing services to a national dental company, and have developed several highly successful strategies […]
By Jana Baker
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July Blog Highlights
This month Marchex hosted Scala by the Sea for technical pros looking to learn something new, exchange ideas and network with other Seattle-area developers. If you’re interested in highly complex technical topics, be sure to check out this monthly meetup. Or if you’re looking for your next role, visit our site: Marchex is hiring. […]
By Marchex Marketing Team
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How healthcare enterprises can use Call Analytics to find more patients
For multi-location businesses offering niche health services like hearing aids and dental care, driving calls from digital ads is likely one of your main sources of new business. And once those callers connect with your business, it’s equally important they have a positive experience reaching a representative and having their inquiry solved – whether that […]
By Marchex Marketing Team
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America’s Speech Patterns: 50 ways to say “No”
If you’ve ever called a company to book an appointment, you probably consulted your calendar first. Maybe you squeezed in a dental checkup on your lunch hour. Maybe you got your oil changed before work. When you called the company looking for an appointment at a specific date and time, they probably told you one […]
By Marchex Marketing Team
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New Marchex Institute study uncovers surprising data on failed call rates within the travel industry
It’s the summer travel season and you can’t wait to book your next getaway. You hop online, do some research and find the best deal for that beachfront view in Santa Cruz. So, you pick up the phone to book directly, only to be lost in an endless phone tree – or even worse, stuck […]
By Marchex Marketing Team
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What home services businesses can gain from Call Analytics
While home services businesses can range from landscaping experts to moving truck rentals, finding customers for these types of companies is often heavily dependent on phone calls. Whether your focus is on home security, moving services, or window treatments, getting the most phone calls for your marketing budget and converting as many callers as possible […]
By Marchex Marketing Team
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Real estate companies score poorly in call handling study
Real estate companies such as senior living centers, real estate investment companies, and other rental properties generate a lot of phone calls in their quest for tenants. Given the amount of marketing dollars spent on driving calls from potential residents, the Marchex Institute analyzed more than 8.8 million inbound calls made in 2017 to more […]