Where are you on your Call Analytics Journey?
Call Analytics has come a long way since marketers first started counting calls. As marketing has advanced, so has the technology that supports it, and Call Analytics is no exception. Whether you need to learn which channels drive calls, which keywords convert, or what happens during that Moment of Truth — when callers connect with your business — Call Analytics is the solution.
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April blog highlights
Happy May Day from Seattle. Before we dive into all that May has to offer (and before any zaniness begins), let’s take a moment for a quick recap of the highlights from April. Last week hosted a plethora of holidays: Earth Day, Administrative Professionals Day, and our very favorite – National Telephone Day! Learn […]Read More
Using direct mail? Here’s how you measure effectiveness.
While we may live in an increasingly digital-centric world, traditional marketing tactics aren’t going away. Marketers across industries still rely on print ads, billboards, and direct mail. In fact, for some industries such as senior living and finance, direct mail is a must-have in the marketing toolbox. Why use direct mail Direct mail has been […]Read More
Today’s Call Analytics: From tracking media spend to analyzing customer intent
Whether you’re tracking where your calls come from, or uncovering what happens once callers connect, today’s call analytics have come a long way since businesses began counting calls. In fact, calls to businesses are on the rise. BIA/Kelsey predicts over 169 billion mobile calls to business by 2020. Given this outlook, gleaning insights from this […]Read More
Ahoy! Today is National Telephone Day!
The telephone has come a long way since Alexander Graham Bell patented the invention nearly a century and a half ago. From telephone wires to cell towers, from asking an operator to connect you to asking Siri to find the best local Chinese restaurant, the telephone has dramatically impacted our daily lives. In honor of […]Read More
What’s keeping you from selling? Optimize calls to maximize revenue.
Calls are part of the path to purchase in many industries. Customers who call you tend to buy more, make a purchase quicker and remain a customer longer than customers from other channels, according to research by Forrester. The fact is, not every item is a commodity. Customers still call to order flowers and contact lenses, […]Read More
2 ways to increase sales and delight customers in your stores
Are you in one of the many industries that still rely on a large percentage of sales to happen in a store? If so, you likely strive to have informed and insightful sales agents working with customers who are delighted, excited and ready to buy. While this scenario is ideal, it’s not always reality. And […]Read More
Travel advertisers tend to see higher revenue and conversion rates from phone bookings vs. online bookings
We’re already halfway through April and spring breaks around the country are coming to an end. Travelers are thinking about summer vacation plans and travel advertisers are ramping up their marketing efforts. Our customers in the travel space heavily rely on inbound phone calls for their sales/bookings. Trends continue to show growth in sales from […]
By Darlene MateRead More
How Call Analytics solve today’s marketing challenges
We may live in a digital world, but calls aren’t going away. In fact, volume is growing. BIA/Kelsey projects 169 billion mobile calls to businesses by 2020. If you’re in an industry that relies heavily on inbound phone calls, measuring what happens on these calls plays a critical role in optimizing outcomes. Wondering what you […]Read More
Filling rental properties: How to close the deal
If filling rental properties with tenants is your responsibility, you likely know that phone calls play a role in closing the deal. Potential renters search according to their own specifications, then make a phone call for more information. The good news is, the potential tenant has already pre-screened your listing and yours made the shortlist. […]Read More
Marchex named a leader in inbound call tracking by real users on G2 Crowd
Marchex has been identified as one of the best inbound call tracking providers, thanks to high ratings in customer satisfaction and “likeliness to recommend” from real users on G2 Crowd, a top business solutions review website. “It’s an honor to be recognized by G2 Crowd, and ultimately, by our customers. We understand providing a meaningful […]Read More
March blog highlights
Spring is here – time for fresh ideas and new insights. At Marchex, we’ve been encouraged by some recent industry recognition including some praise for our blog. If you’re looking for marketing inspiration, start here: The Marchex blog was recognized as one of the Top 50 Martech Blogs and Influencers by Lucep. If […]Read More
3 steps to optimizing inbound calls for education companies
One of the top challenges facing education companies today is how to make the most of inbound leads. Tutoring centers, online degree programs and career training organizations rely on a steady stream of phone calls to find new clients. Ensuring that these calls have the best possible outcome is important in driving revenue. So, what […]Read More
Federal court ruling means robocalls may increase
A federal court recently struck down an FCC ruling, including certain restrictions on auto-dialers, meaning robocalls may increase. The FCC definition of auto-dialers was deemed too broad and the court took steps to significantly narrow it. This reduces the likelihood that bad actors will face consequences. Robocalls costs businesses billions While unwanted calls are an […]Read More
The one action financial services companies can take to strengthen their brand
Financial services do business in a highly competitive landscape. If a consumer wants to purchase insurance, take out a mortgage or acquire another financial product, there is no shortage of brands to choose from. So, how do you differentiate your brand from the competition? An excellent brand experience is vital In financial services, particularly, brand […]Read More
Learn how calls can drive more revenue [Meineke-Marchex webinar]
Whether to drive more revenue or retain existing customers, phone calls impact your business. So, it goes to reason that analyzing calls, gleaning actionable insights and optimizing the caller experience can add more value. A recent study by the Marchex Institute, Politeness Pays, analyzed over a million anonymized calls for insights. Consequently, the team discovered a […]Read More