Get the most out of your Conversational Analytics platform by integrating your call data with the tools you already use
Call data from call tracking platforms is key to understanding which channels drive calls that convert. Viewing this data within your Conversational Analytics platform can be helpful to understanding volume, peak times, routing issues and more. But there is some data you’d rather see in your other tools, like your digital ad platforms, your bid management platforms and your analytics dashboards.
When choosing a call analytics provider, make sure they integrate with your tech stack to get the most value from your platform.
Integrating Call Data for Marketing Attribution
Marketing attribution is critical in determining which marketing strategies generate inbound calls and texts. Do you know where all of your leads are coming from and how to optimize those channels? It’s likely that Marchex Marketing Edge already integrates with one of the digital advertising platforms and/or marketing analytics platforms that you’re currently using to give you a clearer picture of where your leads are coming from.
Marchex Marketing Edge & Google Analytics
Information in the Marketing Edge platform can also be viewed directly in your Google Analytics and Google Ads platforms and integrates with many other technologies. By integrating your call tracking data into Google Analytics and Google Ads, you’ll have a more accurate picture of performance.
See a comprehensive list of integrations below.