Integrate Call Data

Integrate call data seamlessly with the best in the industry

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Get the most out of your Conversational Analytics platform by integrating your call data with the tools you already use

Call data from call tracking platforms is key to understanding which channels drive calls that convert. Viewing this data within your Conversational Analytics platform can be helpful to understanding volume, peak times, routing issues and more. But there is some data you’d rather see in your other tools, like your digital ad platforms, your bid management platforms and your analytics dashboards.

When choosing a call analytics provider, make sure they integrate with your tech stack to get the most value from your platform.

 

Integrating Call Data for Marketing Attribution

Marketing attribution is critical in determining which marketing strategies generate inbound calls and texts. Do you know where all of your leads are coming from and how to optimize those channels? It’s likely that Marchex Marketing Edge already integrates with one of the digital advertising platforms and/or marketing analytics platforms that you’re currently using to give you a clearer picture of where your leads are coming from.

Marchex Marketing Edge & Google Analytics

Information in the Marketing Edge platform can also be viewed directly in your Google Analytics and Google Ads platforms and integrates with many other technologies. By integrating your call tracking data into Google Analytics and Google Ads, you’ll have a more accurate picture of performance.

See a comprehensive list of integrations below.

Integrations

Integrate call data into your marketing tools to achieve better outcomes.

  • API & Webhooks

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  • Google Ads

    The Marketing Edge-Google Ads integration is able to pull down essential ad and campaign information for a streamlined setup process. Once configured, offline conversion data is pushed up to Google Ads, where the gclid is matched back to a click for a keyword/ad/campaign. ​

    ​The Google Ads integration also supports Call Extensions, Call Only ads, and Google Audience creation for re-targeting.

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  • google search ads 360

    See a complete view of your online and offline performance.

    Our SA360 and GCM integrations pull down available Floodlight Activities for setup and uploads conversions to Floodlight Activities. With the gclid and gclsrc, Google is able to match the conversion back to a keyword/ad/campaign.​

    ​Call Extensions and Conversion uploads are achieved through the Google Ads Integration. By connecting SA360 to Google Ads, users are able to access conversions uploaded to Google Ads by Marketing Edge.

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  • Google Analytics

    Our Google Analytics integration automatically incorporates data on organic and paid conversation responses directly into your Google Analytics dashboard. This makes it easy to attribute calls and texts back to website visitor data captured by Google to gain visibility into offline engagement and campaign success.​

    ​Marketing Edge provides Session-based and Channel-based attribution solutions, with the ability to custom map variables to Google Analytics parameters.

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  • Google Campaign Manager

    Our SA360 and GCM integrations pull down available Floodlight Activities for setup and uploads conversions to Floodlight Activities. With the gclid and gclsrc, Google is able to match the conversion back to a keyword/ad/campaign.​

    ​Call Extensions and Conversion uploads are achieved through the Google Ads Integration. By connecting SA360 to Google Ads, users are able to access conversions uploaded to Google Ads by Marketing Edge.

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  • Microsoft Advertising (formerly Bing Ads)

    Our Microsoft Advertising (formerly Bing Ads) integration is able to pull down essential ad and campaign information for a streamlined setup process. Once configured, offline conversion data is pushed up to Microsoft Advertising where it is matched with a click and displayed in the dashboard for easy access.

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  • Adobe Analytics: Get the insights and attribution that give you the edge

    The Adobe Analytics Integration for Marketing Edge uploads call and text data to user-specified eVars.​

    ​eVars created in Adobe Analytics are pulled into Marketing Edge for easy setup.

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  • Salesforce

    The Marketing Edge Salesforce integration can be used to gain visibility into phone call and SMS conversations for leads and contacts that are created as a result of your digital marketing efforts. You will be able to assign phone calls and text conversations to a campaign so you will be able to reach out to your customers to maximize ROI.​

    ​Any phone call or text message that occurs to your tracking number will be linked to the campaign of your choosing as a lead or contact. Once uploaded, your contacts can be viewed within the Salesforce reporting dashboard.

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  • HubSpot

    The Marketing Edge HubSpot integration can be used to gain visibility into phone call and SMS conversations for contacts that are created as a result of your digital marketing efforts. Phone calls and text conversations will appear as contacts within your HubSpot portal.​

    ​With our integration, you will have the ability to listen to recordings of phone calls. If you are using our Dynamic Number insertion solution, you will also gain visibility into the referrer (Google, Bing, etc.), as well as what landing page they arrived on.

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  • matchcraft

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  • Acquisio

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  • kenshoo

    Instantly boost your Google and Bing performance

    Utilize automated bidding in Kenshoo for clicks and calls in real-time. Get campaign, adgroup, and keyword-level call reporting. Optimize your campaigns for high intent calls.

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  • Ninjacat

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  • Tapclicks

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  • PlaceLinks

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  • LivePerson

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  • CarNow

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  • Gubagoo

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  • ActivEngage

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Create a better customer experience when call data joins the rest of your business data

See how

Let’s start by filling out this short form

Privacy Policy
If you prefer not to receive marketing emails from Marchex, you can opt-out of all marketing communications or customize your preferences here.