What is offline call tracking?
Call tracking provides phone call analytics from mobile and online advertising. You can understand the path to conversion from the online world of search keywords to the offline world of phone calls.
While digital media is a core tactic in many campaigns, interacting with a digital ad in the form of a phone call can drive your customer offline, beyond the tracking reach of digital analytics programs.
Thankfully, call tracking fills the gap in online-to-offline conversions, allowing you to see the complete picture of how customers interact with your brand. This reveals insights you can use to improve the customer experience, refine campaigns, and optimize return on investment (ROI).