Pay Per Lead is a performance marketing model that connects businesses with inbound customer leads. Advertisers can buy qualified leads and only pay for the real customer leads generated.
When it comes to lead generation, businesses are always on the hunt for quality, qualified customers and they happy to pay for those quality leads. Specifically, when leveraging pay per call as a lead gen strategy, smart businesses buy inbound calls from a trusted partner who drives demand for their client’s business.
This approach produces results by connecting customers with products and service they are actively seeking, at the exact moment they are looking. Unlike traditional advertising and other push marketing tactics, Pay Per Lead and Pay Per Call offer the most efficient way to capture customer interest and turn it into revenue. That’s why there’s so much opportunity for every business with this strategy.
How Pay Per Lead Works with Calls
With a call lead generation program, you pay specifically for the calls connected to your business. Like a Pay Per Lead program, you as the advertiser set the criteria and goals for the leads you’re willing to purchase, and a respected, trusted partner will help you source as many calls as possible to meet your needs.
The advantage of call marketing over traditional Pay Per Lead programs is that you get to connect with the customer right away, giving you a faster turnaround from the paying for a lead to booking revenue.
Why Pay Per Lead?
Why are we so obsessed with calls and leads at Marchex?
In today’s world, everyone is connected and looking for the easiest path to connect with the products and services they need. The number of people who have a smartphone in their pocket is higher than it has ever been in history and growing bigger every single day. In fact, an average of 95% of the population already owns a smartphone in the United States.
Those are a lot of potential customers that could be calling your business every single day.
Pay Per Lead calls on average have a higher conversion rate and significantly improve your marketing dollar’s return. For example, when your business takes advantage of Marchex Call Marketplace, you are giving your customers a better opportunity to connect with your business and make a purchase.
In order to make the most of these calls that you’re getting from your Pay Per Lead program, you need comprehensive Call Tracking and Analytics.
Call Analytics is without a doubt the number one requirement for doing a pay per call program.
If you want to be successful with a call program, you absolutely need call tracking – plain and simple. Your call data is an untapped competitive asset, and Marchex can help you capitalize on these insights to create an advantage. Especially in today’s increasingly mobile world, consumers are engaging with your brand across an exploding number of channels and devices. But recent studies prove that the most valuable conversion events still happen over the phone.
One of the major benefits of running a Pay-Per-Lead program with Call Analytics is that it’s easy for companies to track their return on investment (ROI). Marketers assign individual phone numbers to each channel and can track which consumers are calling which number and the return they’re getting on those channels.
Marchex Call Marketplace is Your Pay Per Lead Partner
If you are running pay per lead campaigns or working with inbound calls, Marchex gives you everything you need to set up, track, manage, and optimize your call marketing campaigns, so you can generate higher-quality calls and more conversions.
Here are just some of the things Marchex Analytics allows you to do with Pay Per Lead Calls:
- Acquire Tracking Numbers – Get local and toll-free numbers for tracking data and routing calls.
- Route Calls to Customers – Create custom customer routing for your campaigns and forward those calls to the right person for the best customer experience.
- Manage Campaigns – Track, manage, and optimize all your call marketing campaigns from a single partner.
- Create Custom IVRs – Develop custom IVRs that filter qualifying callers and routes them to the best place to suit your business.
In summary, the Pay Per Lead solution from Marchex helps advertisers pay for qualified leads from a trusted partner network, through creative messaging and tactics. Businesses only pay for the inbound leads that meet their criteria, so every dollar is put to good use. No more buying unqualified leads or stressing out by trying to do lead generation on your own.