Google Analytics (Universal Analytics)

Developed by Marchex


Our Google Analytics integration automatically incorporates data on organic and paid conversation responses directly into your Google Analytics dashboard. This makes it easy to attribute calls back to website visitor data captured by Google. This helps marketers gain visibility into offline engagement and campaign success.​ ​

Marketing Edge provides Session-based and Channel-based attribution solutions, with the ability to custom map variables to Google Analytics parameters. Get a larger view of your digital and offline pipelines, and integrate all your data efficiently.

This is a zero code integration that is easy to set up.