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Solution-Driven Packages

Essential

Know which marketing strategies generate inbound calls

from

$500/mo

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FEATURES FEATURES

Ultimate

Measure and optimize your marketing and sales across every channel

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FEATURES FEATURES
For Marketing Teams
  • Basic Call Tracking
For Marketing or Sales Teams
  • Advanced Call Tracking
  • Speech Analytics
enterprise Enterprise Edition adds...
  • Enterprise Assurance
  • Success Assurance
  • Advanced Speech Analytics
For Marketing Teams
  • Advanced Call Tracking
  • Omnichannel Analytics
  • Data Integrations
enterprise Enterprise Edition adds...
  • Enterprise Assurance
  • Success Assurance
  • Advanced Speech Analytics
For Marketing or Sales Teams
  • Advanced Call Tracking
  • Speech Analytics
  • Omnichannel Analytics
  • Data Integrations
  • Audience Targeting
PLUS...
  • Enterprise Assurance
  • Success Assurance
  • Advanced Speech Analytics
  • Advanced Omnichannel Analytics
For Marketing Teams

Essential

Get started with the basics.

Basic Call Tracking
  • Local and Toll-Free Call Tracking NumbersIncluded call tracking numbers can be local, toll-free, or a combination of local and toll-free.
  • 1:1 Dynamic Number Insertion (DNI)A single number on web page or website can be replaced by a single Marchex number when a defined condition is met. Multiple rules can be setup to do 1:1 replacement for distinct numbers on your website.
  • Basic Call RoutingRoute inbound calls to a different forward-to number or different locations based on user input or time information.
  • Interactive Voice Response (IVR)Create interactive voice response paths featuring pre-recorded voice responses for appropriate situations, keypad signal logic, access to relevant data, and the ability to record voice input for later handling.
  • CleanCall® Caller ID SPAM Protection Your Marchex solution is call spammers’ greatest enemy. Our patented Clean Call - Caller ID technology identifies and blocks more than 90% of phone calls from telemarketers, auto-dialers and spam callers. It detects unwanted call patterns based on observed traffic patterns via caller ID and utilizes a penalty-based system to prevent tens of millions of inbound spam calls.

Essential

Get a Demo
For Marketing or Sales Teams

Conversation

Everything in Essential PLUS…

Advanced Call Tracking
  • Contextual Call RoutingAutomatically route calls based on key contextual attributes such as: time of day, caller location, campaign or channel that drove the call, store, agent, call center and more.
  • Call RecordingCalls are automatically recorded and can be easily played back (optional).
  • Call TaggingA listener can assign data tags to manually classify the call while listening to a call playback.
  • Whisper MessageHear a private message with important information about the caller at the beginning of a call.
Speech Analytics
  • Call TranscriptionCall conversations are automatically converted into full-text transcripts that are readable and searchable.
  • Keyword SpottingMarchex automatically scores customer conversations in real-time, identifying those calls that lead to more conversions. Marketing and sales leaders can correlate these insights with strategies for optimizing media spend, and providing highly personalized customer experiences.
  • Transcript Mining/SearchingRapidly full-text search through multiple transcripts in real time to identify trends and patterns and discover actionable insights.
  • Intelligent Call Classification Marchex’s patented Call DNA® technology automatically scores and tags calls by type of outcome, such as High Intent, Lost Opportunity and Department. Only Marchex can automatically classify all your calls in real time, at scale.
  • Executive OverviewGet a comprehensive, real-time roll-up of speech analytic data on demand. Business leaders can quickly and easily track KPIs that account for employee performance and operational realities.
  • Agent Script TrackingEnter an agent call script and track how your agents perform against script guidelines. Take your secret shopper operation to an entirely new level by automating secret shopper intelligence for every call, whatever the scale of your business.
  • Transcript RedactionAutomatically remove credit card and social security numbers from call transcriptions for extra security and privacy.
  • CleanCall ® Conversation SPAM ProtectionYour Marchex solution is robocallers’ greatest enemy. Our patented Clean Call—Conversation technology prevents robocalls from reaching you by analyzing the call audio in real time to detect known robocall call signatures. It is immune to Caller ID spoofing.
enterprise Enterprise Edition adds...
  • Audio Redaction Automatically remove credit card and social security numbers from call recordings for an even higher level of security and privacy.
  • Sentiment Analysis Call conversations are analyzed and classified by caller sentiment, so you can easily track customer sentiment and identify potential customer churn before it happens. Only Marchex can automatically measure the sentiment of all your calls in real time, at scale.
  • Email AlertsReceive email alerts for calls successfully connected from an ad campaign or when those calls are missed.
  • Success Assurance Guided expertise developed from years as the industry leader to ensure that you get the most out of your Marchex Call Analytics solution.
  • Enterprise Assurance Enterprise-class availability, scalability, security and priority monitoring from our 24/7/365 Systems Operations Center.

Conversation

Get a Demo
For Marketing Teams

Media

Everything in Essential PLUS…

Advanced Call Tracking
  • Contextual Call RoutingAutomatically route calls based on key contextual attributes such as: time of day, caller location, campaign or channel that drove the call, store, agent, call center and more.
  • Call RecordingCalls are automatically recorded and can be easily played back (optional).
  • Call TaggingA listener can assign data tags to manually classify the call while listening to a call playback.
  • Whisper MessageHear a private message with important information about the caller at the beginning of a call.
Omnichannel Analytics
  • High-Intent Call ClassificationFunctionality that detects signals that indicate high intent on the part of the caller and is pushed to your bid management platform (BMP) or viewed in the call analytics dashboard.
  • Multinumber DNI Attribution Assign phone numbers from a rotating pool to media placements and capture a variety of web attributes. Typically used to uniquely attribute a call to a search keyword that drove the call from a landing page or website visit. Also used to tie platform identifiers to calls for the purposes of integration with Adobe and/or Google.
Access your data via:
  • Google AnalyticsSend call outcome data from a Marchex ad campaign’s call tracking number to Google Universal Analytics at the beginning and/or end of every call.
  • Adobe AnalyticsSend call outcome data to Adobe Analytics about every call from your website that is tracked by Marchex.
  • Search BMPsMarchex seamlessly integrates call data at keyword level with a leading bid management platform of your choice: DS3, Kenshoo, Marin or Adobe Media Optimizer.
  • Robust API suiteExtend the power of Marchex analytics and automation into any system.
enterprise Enterprise Edition adds...
  • 100% Keyword-Level Attribution (C2C)Overcome Google call extension attribution blind spots by attributing them back to a media source without requiring a unique CTN per media source. This data is pushed into the bid management platform of your choice.
  • Sales Data IngestionMarchex can ingest your sales data and match media spend to provide complete attribution at the keyword level.
  • Facebook AttributionAttribute a call indirectly to a Facebook ad previously viewed. You can use this information to calculate and improve the ROI of your Facebook ad spend.
  • Display Ad AttributionAttribute a call indirectly to a display ad previously viewed to understand online-to-offline consumer behavior. Powered by machine learning, the Marchex Audience Graph (MAG) is a proprietary data set of first party offline cookies based on mapping desktop cookies and/or mobile IDs (DFA/GAID) to anonymized phone numbers.
  • Send data to Adobe WorkbenchSend call outcome data to Adobe Workbench about every call that came from your website that is tracked by Marchex. This integration also allows you to send additional information about the call, such as high intent or actual sales data, if available.
  • Success AssuranceGuided expertise developed from years as the industry leader to ensure that you get the most out of your Marchex Call Analytics solution.
  • Enterprise AssuranceEnterprise-class availability, scalability, security and priority monitoring from our 24/7/365 Systems Operations Center.

Media

Get a Demo
For Marketing or Sales Teams

Ultimate

Everything in Conversation Enterprise & Media Enterprise PLUS…

  • Audience TargetingUse call data to retarget high-intent callers.
PLUS...
  • Enterprise AssuranceEnterprise-class availability, scalability, security and priority monitoring from our 24/7/365 Systems Operations Center.
  • Success AssuranceGuided expertise developed from years as the industry leader to ensure that you get the most out of your Marchex Call Analytics solution.
  • Advanced Speech AnalyticsSentiment Analysis & Audio Rredaction
  • Advanced Omnichannel AnalyticsClick-to-Call Attribution, Sales Data Ingestion, Facebook Attribution, Display Ad Attribution

Ultimate

Get a Demo
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