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Marchex Call Analytics Media Edition

Gain keyword-level attribution and actionable insights into your paid media and website performance.

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The advantages of click to call - Blog Thumbnail

100% keyword-level attribution

Track and measure which keywords drive conversions from customers who call directly from call extensions on your paid search ads.

Advanced call tracking

Contextual call routing forwards calls based on attributes such as time of day, caller location, campaign or channel, and more.

Seamless data integration

Marchex integrates call data with leading search bid management platforms to provide real-time actionable intelligence.

Actionable customer insights

Optimize your search campaigns with automatic high intent signals powered by Marchex Call DNA®

Powered by Marchex omnichannel technology

Watch the video to learn how Marchex can help maximize conversions from your phone calls by optimizing your media spend across every channel.

Our technology partners

Easily integrate Marchex call intelligence data with the enterprise marketing tools of your choice.

  • google search ads 360

    Google Search Ads 360

    See a complete view of your online and offline performance. Make unified bidding decisions for faster clicks and calls. Improve ROI instantly with real-time data. Easily modify your bidding strategies for high-intent calls.

  • google display and video 360

    Google Display & Video 360

    Get view-through call conversion insights for each display tactic in real-time. See unified insights performance for clicks and calls. Understand each caller's intent to convert on every call. Measure and track your online and offline paid search performance for true ROI.

  • marin software

    Improve ROI for paid search performance instantly

    Understand caller's intent to convert on every call. Make smarter bidding decisions faster for click and calls. Improve ROI with transparent optimization. Modify your bidding strategies for high-intent calls.

  • Kenshoo

    Utilize automated bidding in Kenshoo for licks and calls in real-time. Get campaign, adgroup, and keyword-level call reporting. Optimize your campaigns for high intent calls.

  • Increase paid search performance instantly

    Identify which keywords, geos, or search engines drive calls and revenue. Know what happens inside every call to understand each caller's conversion intent. Measure and track your online and offline paid search performance for true ROI.

  • Get the insights and attribution that give you the edge

    Identify which webpages drive calls and revenue. Know what happens inside every call to understand caller’s conversion intent. Measure and track your online and offline web performance for true ROI.

  • Google Marketing Platform

    Get your website working harder

    Identify which webpages drive calls and revenue. Know what happens inside every call to understand each caller's conversion intent. Measure and track your online and offline web performance for true ROI.

  • Know which posts drove them to pick up the phone

    Connect every social media engagement with a phone call in real time. Know what happens inside every call to understand each caller's conversion intent. Measure and track your online and offline web performance for true ROI.

  • Increase your omnichannel performance

    Identify which channels drive calls and revenue. Offline data matching. Measure and track your online and offline performance for true ROI.

  • Get the insights that'll help you acquire new audiences

    Identify new audiences that drive calls. Differentiate you brand. Measure and track your online and offline performance for true ROI.

  • Reveal truths, increase performance

    Discover actionable marketing insights that drive calls. Transform the way you evaluate your tactical marketing and advertising performance. Measure and track your online and offline performance for true ROI.

Hear from our partners

Doug Weiss

“Partnering with Marchex to couple rich call analytics with Facebook’s own data is a significant step forward for marketers to understand their audience and make sound, real-time decisions to increase their revenue.”

– Doug Weiss, Product Partnership Manager at Facebook

See what our customers are saying about Marchex

G2 Crowd Reviews

  • Agency in Marketing and Advertising

    Marchex user for 10 years

    "I have used Marchex for 10 years. The service is incredible whenever I have a question or a minor problem. Letting my clients know whenever they get a call reinforces the value we provide. The monthly reports directly to my clients keeps them coming back month after month. The ability to listen to calls is amazing when a client suspects the worst. I have been able to save every client complaint with tangible results and the names of leads that have come in. The system has helped my business grow and to maintain existing customers for years."
    02/15/2018
    Read the full Marchex review
  • Kevin B.

    President at First Light Creative Marketing

    Great Value

    "You can spend thousands per month on advertising, and only have your gut feeling on whether or not it pays off. Marchex makes it so you can actually analyze the results."
    10/17/2017
    Read the full Marchex review
  • Marcia P.

    Director of Business Services at Valpak of Rochester

    Can't do my job without Marchex!

    "The wide-ranging options, the amazing customer service, the ease of use...how could I choose only one thing when the company is so wonderful. They make my workload run smoothly."
    08/17/2017
    Read the full Marchex review
  • Paul E.

    Account Director at Yodle for Brand Networks

    The level of support and partnership from Marchex is some of the best I've worked with.

    "I appreciate their willingness to whatever it takes to get the job done. I needed a same day turnaround on a critical request my client had and they worked with me till 6:30pm on Friday to get the job done. Not only that, but they followed up with me on a Saturday to make sure everything was good on my clients end."
    01/28/16
    Read the full Marchex review
  • Rebecca H.

    Performance Media Director at Havas Media

    Marchex - Valuable and Trusted Partner

    "Marchex has been able to deliver profitable conversions and has been extremely agile with the ever-changing landscape of our client's needs and goals."
    04/07/2017
    Read the full Marchex review