Call Analytics 202

First came call tracking. But as mobile phones proliferated, so did mobile advertising, and one of the most common calls to action in digital advertising is clicking to make a phone call. Knowing which keyword drove the call can help optimize call-based marketing initiatives in an omnichannel world.

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See how keyword-level attribution helps marketers across industries

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See how a leading hotel brand increased return on ad spend (ROAS) with keyword-level attribution.


See how Search Analytics technology addresses a major blind spot for Allconnect.

Learn how a top agency achieved a 3X return on investment using Search Analytics technology.

Discover how keyword-level attribution helped a large cable provider optimize their campaigns.

Learn how to implement call attribution at the channel and keyword level across the digital realm


5 things to discuss with your Search Analytics provider


5 things to discuss with your Site Analytics provider


5 things to discuss with your Social Analytics provider


5 things to discuss with your Display & Video Analytics provider