Learning Center

Everything you need to know about Call Analytics, Conversation Intelligence and Texting in Business.

What is call tracking?

Understand where callers come from and how they interact with your brand with call tracking.

Learn about Call Tracking

What is a call extension?

Help customers easily place a call to your business.

Learn about Call Extensions

Call tracking from paid search

Keyword-level attribution from a search ad to an inbound call.

Learn more about call tracking with paid search

What is offline call tracking?

Connect the dots between your online presence and what makes your customers call.

Learn about offline call tracking

What are click-to-call ads?

Drive phone calls to your business from a single click on a mobile device.

Learn about click-to-call ads

How abandoned calls impact your business

Unanswered calls represent missed opportunities for significant revenue.

Learn why to avoid abandoned calls

Call Attribution

Gain a full view into what media drives calls.

Learn the importance of call attribution

Integrate Call Data

Integrate call data seamlessly with the best in the industry

Learn more

What is dynamic call tracking?

Understand what channels are driving your inbound phone calls.

Learn about dynamic call tracking

Anatomy of a Call Tracking Number

How to publish phone numbers on any media.

Understand the components of CTNs

What you can learn with call tracking software

Call tracking software can help boost ROI from inbound sales calls.

Learn about call tracking software

How to use text messaging in your business

Discover how text messaging can engage customers and support internal communications.

Learn about texting in business