Get a True Picture of Your Advertising Return on Investment
LoginGet a True Picture of Your Advertising Return on Investment
Businesses get their messages to consumers in a multitude of ways in today’s connected world: Direct marketing, online and offline advertising, mobile marketing, social networking sites and more. But, even though these efforts often have the desired outcome of driving quality inbound calls, most businesses do not have the tools in place to effectively and efficiently measure calls as an outcome of their advertising efforts.
Data driven insights
The Marchex Call Analytics platform provides the data and insights needed to accurately measure advertising performance, including the number and type of calls driven from your mobile, online and offline ad campaigns. Marchex Call Analytics is the engine behind our Digital Call Marketplace and is also available as a standalone product offering.
With call tracking, recording, mining and real-time intelligence, we can help you make more informed ad campaign optimization decisions to drive quality customer phone calls and maximize your return on investment.
Leverage actionable data to make real-time
optimization decisions
Gain a holistic view of your advertising performance by measuring the calls delivered from your mobile, online and offline campaigns. Know exactly which ads, campaigns and channels deliver phone calls – and which don’t – and make optimization decisions in real time to improve your return on investment.
Easily integrate into existing systems and reporting infrastructure
Integrate Marchex Call Analytics data into your existing advertising reporting dashboard through our API to create a complete view of your advertising performance – from the initial call to the transaction – and everything in between.
Real time means real time
We are serious about providing real time call data. Our intuitive interface gives you easy access to actionable call data through email reports and a web-based login that you can access anytime from anywhere.
No matter your business size, Marchex Call Analytics has the scalability to support your call tracking and analytics needs while maintaining 99.9% system up-time and reliability.
One size does not fit all
We provide your business with enterprise-level service to tailor the Marchex Call Analytics platform to meet your individual business needs and requirements. Whether it’s custom reporting or integrating with your business’ existing infrastructure, we have the technical resources and expertise to deliver the right solution for you.
Understand customer conversations to improve sales
Intelligent call routing capabilities provide deeper customer insights so you know more about the customer the moment they call. Features include whisper files, interactive voice response (IVR), and advanced routing options like day parting, multiple phone line routing and location targeting. Our customers have meaningfully increased their daily revenue by using call recording and call mining capabilities to screen their phone calls and identify missed sales opportunities.
