The Marchex Blog

When it comes to driving more revenue, there are two ways to go about it: Get more leads to convert or convert more of the leads you already have. Research shows the latter is typically the most economical. So how do you go about converting more of your existing leads? Step 1: Convert your callers […]

Want to learn a top strategy used by multi-location brands and franchises to boost revenue from organic web traffic with call tracking? Join Brian Rutledge, founder, and CEO of digital agency GPO, and Brian Craig, VP Analytics Marketing at Marchex, to learn the secrets to unlocking value from local pages. GPO is a search technology […]

Service Experts is a large home services company that provides repair and maintenance services of HVAC, plumbing, and other home-based systems. To drive revenue to its locations across North America, Service Experts relies on phone calls. Marchex client Strategic America is the digital marketing agency that manages digital advertising programs for Service Experts. Strategic America […]

Part 3 of a 3-part series on inbound sales call optimization In this final installment of our 3-part series on optimizing inbound sales calls, we focus on guiding callers to become customers. In short, how you communicate with your prospect can make be the difference in the final outcome. If you missed parts 1 and […]

Part 2 of a 3-part series on inbound sales call optimization In the second step to optimizing phone calls, we focus on the business’s ability to increase sales by optimizing each call that connects with it. In the initial installment of this series, we covered how to ensure prospects reaching out to you connect with […]

Part 1 of a 3-part series on inbound sales call optimization The Marchex Institute–a team of data analysts at Marchex tasked with slicing and dicing aggregate call data to find new insights for Marchex customers–recently reviewed millions of phone calls in the auto industry to understand how well dealerships handle their inbound calls. The automobile […]

The highest spending, fastest converting, and most loyal customers are those who pick up the phone to call businesses. This means that companies who put an emphasis on optimizing the phone experience are giving their business a clear-cut edge compared to their competitors. In our work with top brands in a variety of industries, we […]

Conversational Analytics, traditionally the realm of marketers, can also be a great tool for the sales team. Think about it; what do sales teams need? They need to know which leads should be prioritized based on the highest intent to purchase. Sales managers need to measure performance on the phone at scale across multiple agents […]

Data-driven marketers seeking full attribution are tasked with understanding performance across a growing number of channels. For marketers who stick to digital advertising, metrics are often part of the application. But if shop visits or phone calls are part of your marketing mix, gathering data and combining it with digital metrics can be challenging. Not […]

Whether your business needs to better understand marketing performance, improve call handling across many touchpoints, optimize sales interactions, or simply boost the volume of inbound sales calls you receive, Conversational Analytics can help you optimize the results of your efforts. Optimize digital media spend to lower costs and increase revenue As a marketer, you most […]

It wouldn’t be fall without a multitude of events on the calendar, and several Marchexers will be presenting and attending at upcoming conferences. Please visit our sessions and come by the Marchex booth for demos, info and giveaways. AI Summit, San Francisco, September 25-26 Marchex VP of Engineering, William Li, will be speaking on a […]

Sales calls are the lifeblood of many industries. Significant budget is spent attempting to get a prospect to call you. However, it’s surprising how little budget is spent to learn how to convert these inbound callers. Revenue may be slipping through your fingers just because of how your team answers the phone.  Would it surprise you […]