What Information Do We Collect on our Site?
We may request that an entity applying for an account with Marchex, on our Site, provide us with certain personal information (such as name, email address, login information, etc.) relevant to our provision of services to the entity.
Our Site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at firstname.lastname@example.org. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
We also collect information automatically from customers and Site users, as described below.
Cookies. Like most sites, for account management purposes, Marchex and our service providers may use session ID cookies and persistent cookies, as well as other tracking technologies to compile statistics about Site users. Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Site, while others are used to enable a faster log-in process or to allow us to track your activities at our Site, including your IP address, page(s) you visited and keyword searches you conducted on our Site. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site who disable cookies will be able to browse certain areas of the Site, but some features may not function.
How Do We Use Information Collected on Our Site?
We may use the information we collect on our Site for account management purposes, such as to register and administer your account, to answer to your customer service requests and to communicate with you about your account.
Cookies, web beacons and related monitoring technologies enable us to track user trends, preferences and patterns. The information helps us provide improved services, develop new products, and provide customized content, including targeted advertising. As such, we may send periodic promotional or informational emails to customers and other users of our Site, including newsletters. You may opt out of such communications by following the opt-out instructions contained in the email. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt out of receiving emails about recommendations or other information we think may interest you, we may still send you emails about your account or any purchases. Marchex does not use the information we collect via our Services to market Marchex services.
You may opt out of many website third-party ad networks, including those operated by members of the Network Advertising Initiative (“NAI”) and the Digital Advertising Alliance (“DAA”). For more information regarding this practice by NAI members and DAA members, including how to opt out of third-party ad networks operated by NAI and DAA members, please visit their respective websites: www.networkadvertising.org/optout_nonppii.asp (NAI) and www.aboutads.info/choices (DAA). If you are located in the European Union, you may opt out of many ad networks by visiting http://www.youronlinechoices.eu.
Opting out of one or more NAI member or DAA member networks (many of which will be the same) only means that those members no longer will deliver targeted content or ads to you. It does not mean you will no longer receive any targeted content or ads on our Site or other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing. Also, if your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your opt out may no longer be effective. Additional information is available on the NAI and DAA websites accessible by the above links.
With Whom Do We Share Information that We Collect on our Site?
We may provide the aforementioned third-party advertisers with information about your usage of our Site. We do not share your personal information collected on our Site, such as name, email address, or other personal information with these third parties. These third parties may collect IP address and related site usage data; however we don’t permit them to collect your name, contact information or other personally identifiable information through our Site.
Marchex may share some information about our users with advertisers, business partners, sponsors, and other third parties. Such information may include, for example, your IP address, pages(s) you visited and keyword searches you conducted on our Site. This information may allow such third parties to provide you customized advertising. You can opt-out from getting these third party advertising by following the instructions discussed on the previous section.
In addition, Marchex may partner with other parties in connection with the various services offered on our Site, such as credit card processors or email delivery services. In such instances, we may share limited personal information that is necessary for the third party to provide its services. These companies are only permitted to use this information on our behalf.
If you choose to share our website with others (e.g., sharing investor pages or sending job posts to friends), we will ask you to provide the name and email of the recipient and send that person an email regarding our website. This information will only be used for sending a one-time email. Marchex does not store this information. If you believe that someone has provided us with your personal information and you would like to request that it be removed from our database, please contact us at email@example.com.
Marchex Analytics and Performance Advertising Services
Marchex provides analytics services and related online and mobile advertising services (collectively, “Services”) to its business customers and clients (collectively, “Clients”). As part of these services, Marchex:
- Provides click-to-call and view-to-call analytics services to Clients, helping Clients track and evaluate advertising performance by measuring and analyzing actual calls delivered from online and mobile ad campaigns or via certain websites.
- Helps Clients drive calls and/or other desired outcomes through targeted ad campaigns on third-party sites and provides related analytics services.
- Provides call recording and other analytics services to its Clients related to their inbound or outbound calls.
- Collects and transmits SMS and/or MMS message content sent from or to our Clients (“Messaging Content”) and related data to telecommunications carriers to route to the intended recipient and provides analytics services related to such communications.
Information Collected and Used in Provision of Our Analytics and Advertising Services
For the purpose of providing Services to Clients, we collect online usage and analytics information across third-party websites. We may link this information with other information we collect from third parties, including cross-device information, as well as information we collect offline.
The types of information we passively collect in providing our Services include IP address, a date and time stamp, device ID, cookie ID, URL and referring URL, browser type, advertising identifiers, header information, and other information about the ad or web page or mobile application the user was viewing. We collect this information automatically via cookies and pixel tags or from third party providers. We may also collect information related to calls placed and/or Messaging Content sent to or from our Clients, such as caller ID information of the caller/sender or recipient, and may link this information to the online activity we have collected, as well as to information collected from third parties which may include cross-device information. Such correlations may be used to help our Clients deliver targeted advertising content to their users based on anonymous identifiers or segments thereof grouped based on common interests.
Sometimes we may collect sensitive information as part of providing Services to our Clients. Sensitive information includes information or an opinion (that is also personal information) about an individual’s health, racial or ethnic origin, political opinions, philosophical beliefs, criminal record and sexual orientation, amongst other things.
The use of information collected through our Services is for the purpose of providing our Services to our Clients. More specifically, Marchex uses this information to provide analytics, advertising and performance measurement services on behalf of Clients, and to provide Clients with reports and metrics about their advertising campaigns, sales performance, and/or customer service interactions.
Marchex collects information under the direction of its Clients, and has no direct relationship with the individuals whose personal information we process. If you are an individual who would no longer like to be contacted by one of our Clients, please contact that Client directly. Marchex acknowledges that you have the right to access your personal information. An individual who seeks access, or who seeks to correct or delete their personal information, should direct their query to the Client, the data controller. If Clients request Marchex to correct or delete their personal information, we will respond within a reasonable timeframe.
We may transfer personal information to companies that help us provide our Services. Transfers to subsequent third parties are covered by the service agreements with our customers.
Free 411 Service (available in the United States only)
When you dial any Toll-Free telephone number, there are certain aspects of the telecommunications system in the U.S. which may allow for your phone number to be visible even if your number is unlisted or you have enabled Caller ID Blocking.
We collect information related to calls placed to our Free 411 Service, such as Caller ID information, the category selected, the listing requested, the party called, and the date and time of the call. We also collect non-personal information, such as the number of users who searched for a specific listing. We may link any information we collect related to calls placed to our Free 411 Service to online activity we have collected in connection with our Services, as well as to information collected from third parties which may include cross-device information. The resulting correlations may be used to help our Clients or their designees deliver targeted advertising content to their users based on anonymous identifiers or segments thereof grouped based on common interests. When we provide this information to our Clients or their designees, we remove any direct identifiers, such as name or telephone number prior to making it available for use for marketing purposes.
Our Free 411 Service may present you with offers or advertisements from our Clients. You will have the choice to accept the offer or to decline it and simply receive the information you initially requested. If you choose to connect through to a Client whose offer is presented to you, we may collect additional information on their behalf in connection with the analytics services we provide to such Client as described in the preceding section.
If you would like to opt out of our online analytics in connection with our Services, you may do so by clicking here to obtain the Marchex opt-out cookie.
If you opt out of our online analytics provided with our Services, it tells our servers not to link the fact that you viewed a particular ad to the fact that you placed a call to a Client or to our Free 411 Service; we will still count you when compiling aggregate information, such as number of impressions of an ad or number users who searched for a listing. Further, opting out of our online analytics services will not opt you out of Marchex call recording and offline call analytics services provided to Clients.
If your browser is configured to reject cookies when you visit the opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your opt-out will no longer be effective.
EU-US Privacy Shield Program
Marchex, Inc., and its subsidiary Marchex Sales, LLC, participate in and have certified their compliance with the EU-U.S. Privacy Shield Framework. Marchex is committed to subjecting all personal data received from the European Union (EU) and the United Kingdom, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List at https://www.privacyshield.gov/list.
Marchex is responsible for the processing of personal data it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. Marchex complies with the Privacy Shield Principles for all onward transfers of personal data from the EU, including the onward transfer liability provisions.
With respect to personal data received or transferred pursuant to the Privacy Shield Framework, Marchex is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Marchex may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
Under certain conditions, more fully described on the Privacy Shield website at https://www.privacyshield.gov/article?id=How-to-Submit-a-Complaint, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.
Disclosure to Overseas Recipient
Additional Ways We May Share Information
In the event of a transfer of ownership of Marchex, such as acquisition by or merger with another company, or in the case of bankruptcy, a user’s information (as well as any other information we collect via our Site, the Services, or our Free 411 Service) may be transferred to the acquiring company.
User Access and Retention of Information
Upon request Marchex will provide you with information about whether we hold any of your personal information. Marchex customers may access, change or delete most of their personal information on record with us, by logging into their account and updating it. If you have any questions or need assistance in changing, deleting, or accessing some information, you may contact us at firstname.lastname@example.org. We will respond to your request to access within 30 days.
We will retain your information (including information we collect on behalf of our Clients) for as long as your or that Client’s account is active or as needed to provide you services, and as necessary to comply with our legal obligations, resolve disputes, enforce our agreements, or as otherwise reasonably necessary for our business purposes.
The security of your personal information is important to us. We have implemented safeguards, including where appropriate SSL encryption for sensitive data in transmission, to protect the personal information submitted to us. No method of transmission over the Internet, or electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Site, you can contact us at email@example.com.
Contact Information for Questions and Concerns
520 Pike Street, Suite 2000
Seattle, WA 98101 Office: 206-331-3300 Fax: 206-331-3696 Email: firstname.lastname@example.org