The Marchex Blog

Tools and techniques to increase your value and prove it. Adding and proving value for clients for your agency has never been more important as the pandemic has caused advertising budgets around the world to freeze. As an agency marketer, you know it’s important to tie your services back to what really matters – sales. […]

Marchex listed as one of the eight vendors that matter most in The Forrester Wave™: Sales Engagement, Q3 2020 Forrester has included Marchex among top sales engagement vendors in its newly released research report. The report identifies the eight most significant vendors in the sales engagement market—the vendors that matter most—and helps sales leaders select […]

Call Ads, or Call-Only Ads, are a Google Ads type that only work on devices that make phone calls. These ads are all about where a prospect is in the buyer’s cycle – they are best suited for a prospect about to make a purchase. Here’s how they work: When a searcher clicks on your […]

Companies offer free trials so prospective customers can understand the value they’ll receive if they decide to buy the product. Trying before buying can alleviate doubts and help users make an informed decision.  At Marchex, we offer a 30-day free trial of our flagship conversational analytics platform, Marchex Marketing Edge, to remove the risk barrier and offer upfront affordability. This risk-free opportunity lets your team experience firsthand the clarity into the performance of campaigns that drive phone calls, and […]

The pandemic has caused key changes related to the channels we use to conduct business – both personal and professional.  Around the country, broadband providers have worked hard to keep up with demand as homebound consumers increased internet usage including more WiFi and video calls. Carriers such as Verizon and AT&T also confirm that voice […]

Using paid search is a core tactic in many a marketer’s strategy. You create keywords and ads based on what will drive the most revenue and the best ROI for your business. Within the platform, you can see the number of clicks and cost your ads drive and if you’ve set up conversion measurements, you […]

Whether you’re a marketer, a customer service or support manager, call tracking can help you understand your inbound calls. You can learn how people are finding your business, the volume of calls you are receiving and with the right platform, the reason people are calling your business in the first place. Given the power of […]

Businesses rely on their marketing departments to drive inbound leads for their sales teams to convert. Yet, marketers are also responsible for the performance of their campaigns and that means they need data. To measure the success of your inbound calls from digital media or texts (you’re using text in your marketing, right?), you need […]

Whether you’re the customer or the seller, the game of phone tag is frustrating on all ends. We get it, missed calls happen, but is your sales team calling back? If so, how effective are they at converting those leads? In a virtual selling world, sellers hardly get second chances so responding effectively at the […]

Maximize your return on ad spend and get credit for the marketing-driven leads you deliver. ​ As marketers, we’re tasked with making sound advertising and marketing decisions across an exhaustive number of devices and channels. For optimal performance, we need to know what’s working. Do you know which interaction is driving the most calls or […]

The growing omnichannel market has made it difficult for businesses to connect with customers. Whether it’s by phone call, direct mailer, email, social, or text messaging, it’s more critical than ever to meet customers where they are by adopting new or emerging technology channels. Traditional outbound channels can be slow and ineffective to top-of-funnel customers […]

Phone calls are the most valuable leads your business can get, and how you handle inbound calls can directly affect your bottom line. In our latest webinar, we share the 3-step process we implement for our customers, so they can reap the full value of the calls they drive. Join us to learn the Marchex […]