The Marchex Blog

It’s been an extraordinary few weeks as we’ve come to grips with the expanding reality of COVID-19. As we adapt our personal and work lives to move forward, the way we engage our customers and employees is requiring new tools and practices that can help us adjust. You likely know Marchex as a conversational analytics and solutions company.   Yet as customer and employee communications channels and technology have […]

The current pandemic is creating a highly uncertain business and social climate as consumers adjust to changing daily realities and businesses cope with an increasingly distributed workforce. Most businesses have little visibility into their most important customer interactions as they are occurring, and with employees working from home, they are also dealing with much slower-than-normal […]

Marketers who want to understand and improve campaign performance rely on data to make adjustments. For marketers who drive phone calls, that data includes knowing how many calls they are driving – campaign-level tracking – and from which sources. At the channel-level covered in part 2 of this series, marketers have the information they need […]

In this installment of our 4-part series on gaining marketing attribution from phone calls, we focus on gaining insights at the channel level. This is a typical entry strategy for a lot of businesses implementing call tracking. In part 1, we focused on campaign-level tracking: Using a single call tracking number (CTN) across your channels […]

One of the main reasons that marketers seek call tracking is for attribution: They want data that measures marketing tactics that drive phone calls. There are many reasons for wanting attribution: Validation that budget spend is driving required leads Performance measures of different channels and tactics Proof that efforts are deriving value There are several […]

Last week members of the Marchex team attended AI NEXTCon Seattle, a conference specially geared toward those working on the cutting edge of AI and Machine Learning. It was a great opportunity to share best practices with others who are applying AI to real-world problems.   The conference covered several AI disciplines including Natural Language Processing (NLP), Deep Learning, Machine Learning and more. Several talks focused on the latest AI breakthroughs, productizing AI models and, importantly, […]

When it comes to driving more revenue, there are two ways to go about it: Get more leads to convert or convert more of the leads you already have. Research shows the latter is typically the most economical. So how do you go about converting more of your existing leads? Step 1: Convert your callers […]

Want to learn a top strategy used by multi-location brands and franchises to boost revenue from organic web traffic with call tracking? Join Brian Rutledge, founder, and CEO of digital agency GPO, and Brian Craig, VP Analytics Marketing at Marchex, to learn the secrets to unlocking value from local pages. GPO is a search technology […]

Service Experts is a large home services company that provides repair and maintenance services of HVAC, plumbing, and other home-based systems. To drive revenue to its locations across North America, Service Experts relies on phone calls. Marchex client Strategic America is the digital marketing agency that manages digital advertising programs for Service Experts. Strategic America […]

Part 3 of a 3-part series on inbound sales call optimization In this final installment of our 3-part series on optimizing inbound sales calls, we focus on guiding callers to become customers. In short, how you communicate with your prospect can make be the difference in the final outcome. If you missed parts 1 and […]

Part 2 of a 3-part series on inbound sales call optimization In the second step to optimizing phone calls, we focus on the business’s ability to increase sales by optimizing each call that connects with it. In the initial installment of this series, we covered how to ensure prospects reaching out to you connect with […]

Part 1 of a 3-part series on inbound sales call optimization The Marchex Institute–a team of data analysts at Marchex tasked with slicing and dicing aggregate call data to find new insights for Marchex customers–recently reviewed millions of phone calls in the auto industry to understand how well dealerships handle their inbound calls. The automobile […]