10 industries that need call tracking
Without effective call tracking data, marketers run the risk of losing phone call conversions simply because they don’t know where to focus their marketing budget and resources. We’ve identified 10 industries that need call tracking to succeed.
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Real estate companies score poorly in call handling study
Real estate companies such as senior living centers, real estate investment companies, and other rental properties generate a lot of phone calls in their quest for tenants. Given the amount of marketing dollars spent on driving calls from potential residents, the Marchex Institute analyzed more than 8.8 million inbound calls made in 2017 to more […]
By Marchex Marketing Team
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Scala at the Sea – Yifan Xing talks about asynchronous programming
This past Tuesday, Marchex once again hosted the monthly Scala at the Sea meetup. Engineering teams at Marchex have widely adopted the Scala ecosystem, so we are thrilled to welcome the local community to our space. Events like this are opportunities for engineers and technical staff to come together and exchange ideas, grow, and network. This month’s meetup featured a talk by Yifan Xing, who […]
By Rebecca Mark
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Marketing status check – are you optimizing all your channels?
Whether it’s the beginning of your fiscal year or you’ve just passed the half-way mark, July is a great time to evaluate the performance of your marketing strategies. The number of channels available has exploded in the past few years and technology available to measure and optimize outcomes has kept pace. Digital channels may seem […]
By Marchex Marketing Team
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June blog highlights
In addition to launching a new executive dashboard within our speech analytics product, Marchex Call Analytic Conversation Edition, and attending Seattle’s Tech Fair to find new team members, Marchex employees also found time to volunteer in the local community. Marchex employees volunteer with local Seattle organizations through Marchex Cares program by Linda Lochrie, People Services […]
By Marchex Marketing Team
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Scala at the Sea – Asynchronous Programming: Scala.concurrent and Monix!
Scala at the Sea returns to Marchex next week and welcomes Yifan Xing as the keynote speaker! Yifan will introduce Futures & Promises in the Scala.concurrent and Monix libraries and will also walk through examples on how to use these Scala libraries. Yifan will also discuss best practices when debugging asynchronous systems as related to […]
By Rebecca Mark
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Marchex employees volunteer with local Seattle organizations through Marchex Cares program
June is an exciting time around Marchex HQ as we get a bit more sunshine in the Pacific Northwest and it’s also time for the Second Annual Marchex Cares Month! Throughout June, Marchex employees had the opportunity to participate in special volunteer events aimed at giving back to our local Seattle community. Marchex partnered with […]
By Linda Lochrie
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Why Telco sales and Call Analytics technology go hand in hand
While it may seem obvious, companies that provide telecommunications capabilities such as cell phone or VOIP services are often heavily reliant on calls themselves when it comes to finding new customers. When customers want to learn about phone plans, they tend to call. It may begin with a display ad, a TV commercial or a […]
By Marchex Marketing Team
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How to mute your competitors and rule your brand search results page
Want to learn how to rule your brand search results page? Check out our 60-minute webinar on the benefits search agencies and in-house search marketing teams can gain from securing the top two positions on a search engine results page (SERP). While appearing first in the search results is a priority for most brands, gaining […]
By Diana Thomas
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Evaluating Call Analytics platforms? Consider the benefits of Marchex.
For 11 years and counting, Marchex has provided actionable insights to a variety of industries that consider consumer-to-business phone calls a valuable asset. As a company that keeps customers at the center of everything it does, Marchex invests heavily in product innovation to help businesses identify the right audiences, engage them with quality messages and […]
By Scott Mitchell
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Looking for a new challenge? Visit Marchex at TechFair Seattle!
If you’re in the market for a new role, we hope you’ll come by our booth #402 at TechFair Seattle 2018. The conference will be held at the Bell Harbor International Conference Center and is expecting more than 100 of Seattle’s premier technology companies currently recruiting candidates in engineering, product, marketing, sales, design, finance and […]
By Crista Osher
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Shut Down: How saying ‘No’ is costing your business
You’ve done your research, found a local shop, and take the leap to call and book an appointment or buy a part. Only to find out the voice on the other end says ‘No’. The Marchex Institute recently released findings from a new study that reveals the significant financial impact of saying ‘No’ to customers. […]
By Marchex Marketing Team
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Interview with Scott Mitchell Product Marketing Manager, Marchex Call Analytics
Today I’m with Scott Mitchell, Senior Product Marketing Manager for the Conversation Edition of Marchex Call Analytics. Scott’s team recently released a new Executive Overview Dashboard that’s designed to bubble up a summary of key metrics culled from the customer’s overall analytics data residing in the MCA platform. I sat down with Scott to discuss […]
By Jana Baker
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Travel sites: Get the calls you want; not the ones you don’t
Your company offers a wide range of experiences, and most are simple to book. For the more complex items like group bookings, you have agents standing by to help. These specialists can coordinate flights for a crowd, book hotel rooms in multiple locations, schedule ground transportation or unique experiences. But are the callers who need […]
By Marchex Marketing Team
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Summer learning for tutoring centers
Your programs boost kids’ knowledge; Call Analytics can help boost yours Summer is a chance to rejuvenate from a long school year, but it’s also a time to boost knowledge in subjects that could use some reinforcement. And while summer students gain the insights needed for success, your tutoring center should do the same. Since […]
By Marchex Marketing Team
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May blog highlights
In case you missed it, the Marchex Institute put our speech technology to the test to learn what sorts of patterns exist across the country. America’s Speech Patterns uncovers trends from Alaska to Alabama sharing who talks the most, who curses the most and which curse words are most preferred! Read the recap: […]
By Marchex Marketing Team
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Meet Marchex Customer: Web Marketing for Dentists
Interview with Sori Ptalis, Operations Manager, Web Marketing for Dentists Long-time Marchex customer Sori Ptalis of Web Marketing for Dentists is joining me today to share her experience with Marchex. Sori has been the Operations Manager with the dental marketing company for over six years, as the company has grown in the digital advertising space. […]
By Jana Baker
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America’s Speech Patterns: What’s up with Wyoming?
When you analyze nearly 7 million calls, there’s a lot of data to digest. Here at the Marchex Institute, we recently reviewed 6.8 million calls from consumers to businesses to reveal how conversations patterns vary across the nation. We sliced and spliced and skewered the data to look for interesting patterns that can help us […]
By Erin Murphy
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Attributing offline conversions by channel – A simple approach
Attributing offline conversions doesn’t have to be complex. In the age where data is more accessible than ever, it’s natural to seek increasingly more granular insights. But, to what end? At Marchex, we aim to avoid over-saturation–pursuing data for data’s sake—and instead, focus on data that’s actionable. So, how can we quickly attribute offline conversions back to […]
By Aly Ausen
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America’s Speech Patterns: Tips for Dealing with Angry Customers
Our parents teach us to be polite from even the early days of childhood. Things like looking someone in the eye when you shake their hand or saying “please” and “thank you” are common coaching opportunities for toddlers. The Marchex Institute once uncovered that being polite even has a monetary benefit when we grow up—they […]
By Erin Murphy
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America’s Speech Patterns: Top Curse Words and How Agents Can Deal with Them
We’ve all felt it—the frustration of not getting what we need from a customer service agent. For most, it’s a discouraging interaction that forces us to call another store, visit another website or seek another avenue to get what we need. For some, these frustrations boil over. The Marchex Institute analyzed 6.8 million calls from […]
By Erin Murphy
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Hello? Marchex Speech Analytics Technology Uncovers Conversation Trends Across America
As a call center agent, fielding dozens if not hundreds of calls per day, you’re faced with diversity every time you pick up the phone. Potentially fielding calls from Texas, Alaska, New York and beyond – each bringing a new opportunity to connect with customers or prospects across the nation. But are there differences, tendencies […]
By Erin Murphy
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How insurance companies can drive more quote requests
Insurance companies are in the numbers business. We’re not just talking about actuarial tables and claims ratios. To gain new business, insurance providers must drive a specific volume of leads to request quotes, as only a portion of these leads will fill out full applications, and even fewer still will convert to new policyholders. Many […]
By Marchex Marketing Team
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Retailers: Is your staff ready for moms, dads and grads?
With spring in full bloom and summer approaching, the “Moms, Dads and Grads” shopping season is here! Every retail sector from travel to automotive to telecom will offer exclusive promotions designed to make mom smile, dad proud and graduates excited about moving on to life’s next phase. To make the most out of it, retailers […]
By Scott Mitchell
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Driving calls via digital marketing? Learn how to track beyond the click in our May 17th webinar.
Join us for a 30-minute live overview of Marchex solutions and see for yourself how to get the most out of the calls driven to your business. Multi- or omnichannel marketers can be challenged when a prospect leaves the digital world via the phone or a store visit. Click-to-call ad types drive call volume, but […]
By Aly Ausen
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April blog highlights
Happy May Day from Seattle. Before we dive into all that May has to offer (and before any zaniness begins), let’s take a moment for a quick recap of the highlights from April. Last week hosted a plethora of holidays: Earth Day, Administrative Professionals Day, and our very favorite – National Telephone Day! Learn […]
By Marchex Marketing Team
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Using direct mail? Here’s how you measure effectiveness.
While we may live in an increasingly digital-centric world, traditional marketing tactics aren’t going away. Marketers across industries still rely on print ads, billboards, and direct mail. In fact, for some industries such as senior living and finance, direct mail is a must-have in the marketing toolbox. Why use direct mail Direct mail has been […]
By Marchex Marketing Team
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Today’s Call Analytics: From tracking media spend to analyzing customer intent
Whether you’re tracking where your calls come from, or uncovering what happens once callers connect, today’s call analytics have come a long way since businesses began counting calls. In fact, calls to businesses are on the rise. BIA/Kelsey predicts over 169 billion mobile calls to business by 2020. Given this outlook, gleaning insights from this […]
By Marchex Marketing Team
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Ahoy! Today is National Telephone Day!
The telephone has come a long way since Alexander Graham Bell patented the invention nearly a century and a half ago. From telephone wires to cell towers, from asking an operator to connect you to asking Siri to find the best local Chinese restaurant, the telephone has dramatically impacted our daily lives. In honor of […]
By Justin Carter
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What’s keeping you from selling? Maximize calls to maximize revenue.
Calls are part of the path to purchase in many industries, and even in e-commerce-heavy retail, calls are still important. While calls may not be the source of the majority of sales, customers who call you tend to buy more, make a purchase quicker and remain a customer longer than customers from other channels, according […]
By Marchex Marketing Team
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2 ways to increase sales and delight customers in your stores
Are you in one of the many industries that still rely on a large percentage of sales to happen in a store? If so, you likely strive to have informed and insightful sales agents working with customers who are delighted, excited and ready to buy. While this scenario is ideal, it’s not always reality. And […]
By Steve Russell
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Travel advertisers tend to see higher revenue and conversion rates from phone bookings vs. online bookings
We’re already halfway through April and spring breaks around the country are coming to an end. Travelers are thinking about summer vacation plans and travel advertisers are ramping up their marketing efforts. Our customers in the travel space heavily rely on inbound phone calls for their sales/bookings. Trends continue to show growth in sales from […]
By Darlene Mate
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How Call Analytics solve today’s marketing challenges
We may live in a digital world, but calls aren’t going away. In fact, volume is growing. BIA/Kelsey projects 169 billion mobile calls to businesses by 2020. If you’re in an industry that relies heavily on inbound phone calls, measuring what happens on these calls plays a critical role in optimizing outcomes. Wondering what you […]
By Marchex Marketing Team
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Filling rental properties: How to close the deal
If filling rental properties with tenants is your responsibility, you likely know that phone calls play a role in closing the deal. Potential renters search according to their own specifications, then make a phone call for more information. The good news is, the potential tenant has already pre-screened your listing and yours made the shortlist. […]
By Sterling Weiss
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Marchex Marketer featured on The Elephant Test
Our very own digital marketing manager, Jordan Mason, is the featured guest in a recent episode of the “The Elephant Test,” a popular B2B marketing podcast. Host Sky Cassidy, CEO of MountainTop Data, quizzed Mason on the unique challenges faced by marketers at the top of the marketing funnel. Mason’s background in sports broadcasting developed […]
By Marchex Marketing Team
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Marchex named a leader in inbound call tracking by real users on G2 Crowd
Marchex has been identified as one of the best inbound call tracking providers, thanks to high ratings in customer satisfaction and “likeliness to recommend” from real users on G2 Crowd, a top business solutions review website. “It’s an honor to be recognized by G2 Crowd, and ultimately, by our customers. We understand providing a meaningful […]
By Marchex Marketing Team
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March blog highlights
Spring is here – time for fresh ideas and new insights. At Marchex, we’ve been encouraged by some recent industry recognition including some praise for our blog. If you’re looking for marketing inspiration, start here: The Marchex blog was recognized as one of the Top 50 Martech Blogs and Influencers by Lucep. If […]
By Marchex Marketing Team
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3 steps to optimizing inbound calls for education companies
One of the top challenges facing education companies today is how to make the most of inbound leads. Tutoring centers, online degree programs and career training organizations rely on a steady stream of phone calls to find new clients. Ensuring that these calls have the best possible outcome is important in driving revenue. So, what […]
By Matthew Butler
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Federal court ruling means robocalls may increase
A federal court recently struck down an FCC ruling, including certain restrictions on auto-dialers, meaning robocalls may increase. The FCC definition of auto-dialers was deemed too broad and the court took steps to significantly narrow it. This reduces the likelihood that bad actors will face consequences. Robocalls costs businesses billions While unwanted calls are an […]
By Marchex Marketing Team
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The one action financial services companies can take to strengthen their brand
Financial services do business in a highly competitive landscape. If a consumer wants to purchase insurance, take out a mortgage or acquire another financial product, there is no shortage of brands to choose from. So, how do you differentiate your brand from the competition? An excellent brand experience is vital In financial services, particularly, brand […]
By Matthew Butler
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Learn how calls can drive more revenue [Meineke-Marchex webinar]
Whether to drive more revenue or retain existing customers, phone calls impact your business. So, it goes to reason that analyzing calls, gleaning actionable insights and optimizing the caller experience can add more value. A recent study by the Marchex Institute, Politeness Pays, analyzed over a million anonymized calls for insights. Consequently, the team discovered a […]
By Marchex Marketing Team
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Marchex Hosts Scala at the Sea Meetup
Earlier this week, Marchex had the pleasure of hosting local developers for the monthly Scala at the Sea meetup, a forum to discuss Scala and functional technologies. Organized by 47 Degrees and Underscore, featured speaker Adam Rosien of Underscore shared six essential patterns for learning the Scala programming language. In this talk for beginners and […]
By Rebecca Mark
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How to choose the right marketing technology for your business
When you face a marketing challenge today, there’s an excellent chance that marketing technology exists to solve it. On the flipside, with thousands of products on the market and counting, the vast number of options available can make it difficult to know where to start. So, how should you approach selecting marketing technology? Whether you’re […]
By Marchex Marketing Team
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It’s Here! The Marchex Speech Analytics Executive Overview Dashboard
Not a Marchex Speech Analytics customer? Try it out here. Business executives are responsible for keeping organizational performance top of mind. As a result, they’re demanding that analytics move beyond the IT function to one that provides a snapshot of the business’s overall health, on-demand. However, using analytics in ways most executives consider helpful requires […]
By Scott Mitchell
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Click-to-call key in driving increased phone volume to businesses
The effects of e-commerce and how it has changed the way consumers shop can’t be overstated. It wasn’t that long ago when pundits declared phone calls dead as digital shopping carts drove their way into the path to purchase. That changed, however, with the advent of mobile phones and digital ads that offer a phone […]
By Marchex Marketing Team
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Marchex officially recognized as a Facebook marketing partner
We’re excited to announce we’ve officially been recognized as a Facebook Marketing Partner! While we’ve been partners with Facebook for more than two years, we’ve achieved the status of Marketing Partner with expertise in Audience Onboarding. What does that mean? A new, deeper integration with Facebook Business Manager that delivers better return on advertising spend […]
By Marchex Marketing Team
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February blog highlights
With yearly planning behind us, February is the month to take action on 2018 goals. Whether you’re heading to conferences, launching new campaigns or optimizing your operations, we have some tips to help you succeed. February blog highlights: Drive more calls Optimizing your marketing mix can help you get more calls out of […]
By Marchex Marketing Team
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Know how a prospect became your customer in an omnichannel world
As a marketer, you know there’s rarely a straight line from awareness to interest to consideration to purchase. Today’s customer journey is a pinballing odyssey that bounces from channel to channel. It’s up to marketers to keep up with prospects. But when a prospect suddenly switches from an online channel to an offline one, many […]
By Marchex Marketing Team
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Advanced Transcription Search: 3 ways franchises can use call transcripts to scale
Organizations that rely on phone calls for revenue know certain words and phrases “bring in the dollars” more than others. When it comes to selling products and services over the phone, all words aren’t created equal. Does your business know which words convert prospects to customers? Or which phrases get positive reactions and lead customers […]
By Scott Mitchell
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Why you need to get to know your inbound callers
For companies who do business over the phone, the goal of the marketing department is clear: drive more phone calls. The good news is, consumers will always choose the easiest path to purchase and a lot of times that means making a call. Digital ads that drive phone calls are very convenient and nearly everyone […]
By Marchex Marketing Team
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Media buying secrets of successful multi-channel marketers
E-commerce marketers have it easy when it comes to tracking their marketing spend. The tools and platforms used include metrics (search and display ads, website and landing pages, bid management platforms, etc.). Multi- or omnichannel marketers, however, can be challenged when a prospect leaves the digital world via the phone or a store visit. The […]
By Marchex Marketing Team
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Top Takeaways on Audience Targeting from #DataAndDrinks at Simply Measured
How are brands finding and engaging their target audiences more effectively on social media? That was the question posed by a discussion panel at the #DataAndDrinks event hosted last night with our Seattle tech neighbors, Simply Measured & Sprout Social. Sprout Social’s Vice President of Strategy and Brand Engagement Andrew Caravella moderated the discussion. Here […]
By Justin Carter
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3 ways to drive calls to your financial services company
For the financial services industry, business is often conducted over the phone. In this case, the goal of marketing is clear: drive more phone calls. The good news is, research shows that customers who call are more likely to convert. Though consumers perform research on mobile devices, they almost always place a call when pursuing […]
By Matthew Butler
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How tutoring franchises with multiple locations can boost revenue
For tutoring and other education franchises, calls drive a significant source of revenue. After all, students or their parents want to know what to expect before committing to a package of sessions. When they are ready to make a purchase, they make a call. The way calls are handled can make the difference in whether […]
By Matthew Butler
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Need more high-quality inbound calls? Employ a call marketplace!
In many industries, the inbound phone call represents a significant source of revenue. Marketers drive phone calls through search campaigns and other digital media. But even after optimizing campaigns and call handling, the volume can fall short. What’s a marketer to do? Drive more calls to drive more leads Driving more volume often comes down […]
By Marchex Marketing Team
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The Decline of Organic Facebook Reach: How to Outsmart the Algorithm
If you’ve been managing a Facebook Page over the past few years, you’ve likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. A recent post from Adgo shows the expected organic reach of Facebook posts on Facebook Pages. In early 2016, organic posts were expected […]
By Stephanie Craig
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Travelers are searching now. Are you prepared to help them book their next cruise?
February and March are the most popular months of the year for research on cruise travel. Learn how you can drive more leads and maximize inbound calls. As holiday cheer fades and end-of-year vacations feel distant, consumers are fighting the winter blues by researching and booking their next travel destination. In fact, did you know […]
By Marchex Marketing Team
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It’s game time! How hospitality marketers should plan for the Super Bowl
The countdown is on for Super Bowl LII where the New England Patriots will take on the Philadelphia Eagles at the U.S. Bank Stadium, Minneapolis. Teams are ready to throw down and more than 66,000 people are gearing up to pack the stadium as Minnesota hosts fans (maybe a little bitter they’re not Viking fan) […]
By Marchex Marketing Team
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Senior Living Series #4: Make the most of a limited media budget
As we move into 2018, senior living marketers everywhere are starting to tap into the marketing budgets they requested a few months back. I hope you got what you wanted! And if you didn’t—or even if you did—you know you’re not likely to get more funds until next year. Now your goal is to optimize […]
By Sterling Weiss
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Find more students with the budget you have
If you’re a marketer at an educational organization—an online university, tutoring center or career training company—you’re acutely aware that you need your marketing spend to perform as efficiently as possible to attract and convert prospective students. And as an education marketer, you’re also aware that attracting and converting prospective students is achieved at a […]
By Matthew Butler
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How are you using speech analytics?
Today’s software administrators need to know how people are using their organization’s technology tools. That information allows them to measure the software’s impact on the business. Speech analytics technology is no different, making the ability to track user actions very important. Usage tracking gives administrators the ability to go deep regarding the actual impact speech […]
By Scott Mitchell
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How marketers can use data throughout the customer journey
As marketers, we’re all familiar with the concept of the sales funnel. That is, how a potential customer gains awareness of a product or service, gradually learns more about the offering, and ultimately makes a purchase. As the prospective customer moves through the sales funnel during their path to purchase, how they interact with your […]
By Marchex Marketing Team
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How to delight your high-intent customers and find more of them
For companies who do business over the phone, the goal of marketing is clear: drive more phone calls. The good news is, consumers typically choose the easiest path to purchase. Click-to-call ads are convenient, and nearly everyone carries a phone. Even better news, research shows that customers who call are typically high-intent customers with a […]
By Marchex Marketing Team
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How to deliver an excellent customer phone experience across multiple locations
Many franchises and multi-location businesses rely on phone calls to drive revenue. Whether you manage an auto services chain or a national lawn care franchise, how your company handles calls can be the difference in making a sale. So, how do you deliver the best customer experience while increasing revenue per store? You need information. […]
By Marchex Marketing Team
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10 industries that need call tracking to succeed
Phone calls continue to prove themselves as the driving force in commerce. Even in this age of digital ubiquity, although many consumers start their customer journey online, most transactions take place in a store or during a phone call. Many companies are using paid search to drive traffic to their websites, which in turn drives […]
By Marchex Marketing Team
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4 components of a successful account-based marketing (ABM) program
As technology continues to transform marketing, expectations for marketers are also undergoing a dramatic shift. Marketers are now held responsible for increasing leads, improving retention and, ultimately, driving revenue. To rise to this challenge, marketing must partner with sales in more comprehensive ways than in the past. Instead of the linear process where marketers drum […]
By Guy Weismantel
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Why calls matter
With e-commerce on the rise, you may wonder how much calls matter anymore. But the fact is, customers expect to reach you via the channel of their choice, the time of their choice and the device of their choice when they’re ready to engage. In fact, recent research by Forrester found that while marketers average […]
By Marchex Marketing Team
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New to call analytics? Start here
New to call analytics? Start here. Call analytics help you understand your phone calls. You can learn how many calls you get, what the caller is calling about, and which channel drove the call in the first place. More advanced analytics can tell you what happened on each call and how your representative responded to […]
By Marchex Marketing Team
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3 ways exporting speech analytics data can help your business
Speech analytics have become a significant business tool and many mid-size and enterprise businesses rely on the insights offered right out the box. These can shed light on challenges ranging from sales staff performance to discovering why customers aren’t opting into a certain promotion. Sometimes though, a business may want a report that a speech […]
By Scott Mitchell
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Senior Living Series #3: Numbers don’t lie. They also often don’t tell the whole truth
Marketers in the senior living space face a challenge: They can’t tie their marketing spend directly to its impact on their organization’s bottom line. The thin amount of data they receive shows their online campaigns are generating calls. But how many are from actual prospects? And how many calls are being properly serviced? Baseline data—the […]
By Sterling Weiss
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Happy December 18th; or Answer the Phone Like Buddy the Elf Day
If you’re not familiar with the 2003 movie Elf starring Will Ferrell as Buddy, an elf who finds himself in New York City during the holidays, we recommend you add the lighthearted comedy to your holiday viewing schedule. While Buddy may not know a lot about life outside the North Pole, he does have some […]
By Justin Carter
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Sales Pipeline Radio: Tackling the offline blind spot in an omnichannel world
As a marketer, you are investing in social ads, allocating money for online search and are probably placing ads in top-tier publications. You have your bases covered, right? Wrong. Consumers are clicking your ads and even visiting your website to research products – and now they’re ready to buy. Then ‘boom’ they drop off the […]
By Marchex Marketing Team
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Why your business needs call attribution
As a marketer, you’re interacting with customers across an exhausting number of devices and channels. Let’s add them up. First, smartphones that deliver near-ubiquitous internet connectivity. Also, laptops and tablets. Then, there’s digital ads and social media. But, what’s often overlooked is how those interactions most often conclude: with a phone call. If you don’t […]
By Marchex Marketing Team
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Does your company have an offline blind spot?
Much of marketers’ focus is on following prospects’ digital cookie crumbs as they browse multiple sites. But according to BIA Kelsey’s 2017 Mobile Ad Revenue Forecast: Getting to $72 Billion, online advertising influences purchasing decisions, but over 90% of all transactions in today’s economy happen in a store, on the phone, or by appointment—not in […]
By Marchex Marketing Team
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How to leverage call extension data to optimize your marketing campaigns
Every day, millions of people search for a product or service on their phones. Once they see an ad for what they want, what’s their next step? Increasingly, it’s to make a call by tapping the call extension — the phone number — they see on their screen. Call extensions don’t just help people place […]
By Marchex Marketing Team
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How to help your sales team in 2018
Excerpt from Forbes: The Most Important Question Every Marketer Needs to Ask Right Now, published 11/30/2017 This is the time of year when many of us engage in some career self-assessment. We ask ourselves, “What are my accomplishments, and how do they measure up to my expectations? Did I do enough to earn a raise […]
By Guy Weismantel
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Get your hotel ready for the holiday rush
It’s the holiday season and customers are in a shopping mood. Many of them are shopping for their next vacation, which means hotels need to be prepared for a holiday-fueled surge of calls. Because phone calls are an important channel in hotel bookings, it’s important to deliver the optimal phone experience to your potential customers. […]
By Marchex Marketing Team
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How to connect customer data across marketing channels
Knowing your customer is a pillar in marketing strategy. But a new CMO survey found that 85% of marketers are having trouble joining their online and offline customer data to get a complete picture of their target audience. Even as technology tools proliferate, only 16% of the CMOs in the survey can accurately identify customers […]
By Marchex Marketing Team
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How audience targeting of callers can improve customer acquisition
Today’s marketers are data driven; they use data to understand and react to “always-on” consumers in real time. For instance, top marketers continuously leverage available intent data from various consumer touchpoints to deliver highly relevant messages at the right place and time. In doing so, they accomplish various marketing goals from driving brand awareness and […]
By Sundi Raman
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Senior Living Series #2: How to deliver a premium customer experience across your business
One of the most common challenges faced by senior living marketers is how to deliver a consistently superior customer experience. Marketers in the senior living and multi-family housing industries understand this. In fact, implementing a consistent, best-in-class customer experience is a key objective with many marketers in these industries. The challenge is not in the awareness, […]