Where are you on your Call Analytics Journey?
Call Analytics has come a long way since marketers first started counting calls. As marketing has advanced, so has the technology that supports it, and Call Analytics is no exception. Whether you need to learn which channels drive calls, which keywords convert, or what happens during that Moment of Truth — when callers connect with your business — Call Analytics is the solution.
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Is the honeymoon phase over when it comes to your Call Analytics solution?
“The taste of moon is like honey to all honeymooners, but after some years does the moon’s scar make it bitter?” ― Munia Khan You had high hopes that your Call Analytics provider could help you pinpoint the crucial moments in your customer journey. However, your expectations haven’t been met. There’s still a gap when […]
By Darlene Mate
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November blog highlights
Happy Holidays! November flew by we did manage to publish a few well-received posts. Whether you’re interested in driving more calls, gaining a market advantage or winning more business when your customer is on the line, we have insights to share. Businesses that rely on phone calls for sales need as many high-quality calls […]
By Marchex Marketing Team
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Where are you on your Call Analytics Journey?
Call Analytics have come a long way since marketers first began counting calls. Early on, call tracking provided insights into which ads were getting responses, whether they were displayed on billboards, in direct mail or on websites. With this attribution, marketers can quantify the leads they drive and optimize for higher performing media and channels. […]
By Marchex Marketing Team
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So, what is the Moment of Truth?
Your business relies on inbound calls for revenue. So, with budget in mind, you…. …create your strategy …optimize your channels ….run click-to-call campaigns ….send direct marketing ….craft landing pages, and …implement call tracking all for the purpose of driving the most qualified calls to your business or call center. And when you look at your […]
By Marchex Marketing Team
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Marchex publishes 2018 auto manufacturer report showing how some brands use calls to gain a market advantage
Today, the Marchex Institute published a report showing that auto manufacturers (OEMs) can influence sales and potentially take customers from competitors by focusing on how they treat buyers who call. The Marchex Institute studied how 11 OEMs handle inbound calls and compared this information with other findings related to auto business calls. How OEMs can […]
By Marchex Marketing Team
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2 top industries that prove the ROI benefits of Marchex Call Marketplace
Marketing leaders are in the midst of proving ROI from their 2018 marketing campaigns in hopes of maintaining (and even expanding) their budgets in the New Year. There’s no big secret to justifying your ad spend in 2018. Hitting your KPI’s and revenue targets. But marketers can only do so much with access to the […]
By Stephanie Craig
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October in review: Check out the highlights from the blog
October was an exciting month at Marchex with the launch of a new research group and participation in several industry events. Read on to learn more about the latest initiatives at Marchex around artificial intelligence, boosting inbound call volume and evaluating Analytics platforms. Meet Junmei Zhong, PhD., new Chief AI Scientist at Marchex and […]
By Marchex Marketing Team
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Get more high-quality leads from the industry expert you already trust
For our current analytics customers, we’ve got a strategy to further boost your inbound leads. With our Call Analytics suite, we help you optimize calls every step of the customer journey. From finding high-performing channels and keywords to uncovering high intent callers, we help you wring the most out of your existing inbound calls. But, did […]
By Marchex Marketing Team
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With more than 140 million calls analyzed, Marchex offers the Industry’s leading speech analytics technology
Effectively working with customers over the phone gains their confidence. Speaking to them directly instills a belief that your brand has their issues under control, and their best interests at heart. Phone calls are important because, in this mobile and digital era, consumers who pick up the phone and call a business are usually highly […]
By Gabe Arntsen
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Meet Junmei Zhong PhD., Chief AI Scientist at Marchex
Today, I’d like to introduce Dr. Junmei (pronounced June-May) Zhong, our new Chief Artificial Intelligence (AI) Scientist at Marchex. Dr. Zhong has spent more than 18 years researching and innovating in the field of artificial intelligence (AI) and its many related disciplines including applied mathematics, machine learning, data mining, pattern recognition, deep learning, and natural […]
By Jana Baker
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How to find the right Call Analytics platform for your business
Interested in Call Analytics but not sure where to start? You may want to check out the latest report by Martech Today: Enterprise Call Analytics Platforms, A Marketer’s Guide. The report sets the stage with an update on the market, and then dives into the common capabilities of enterprise-level Call Analytics platforms: Multichannel attribution AI-based […]
By Marchex Marketing Team
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Conversation Analytics: What they are and what they can tell you
For companies implementing marketing strategies that drive phone calls, Call Analytics can measure where calls come from and the volume of calls received. This can be very useful in measuring the effectiveness of marketing campaigns, but these metrics don’t tell the whole story. You know what drove the call to your business, but do you […]
By Marchex Marketing Team
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Residential Contractors – Every Call Counts
You invest marketing and advertising dollars to drive calls to your residential contractor business. Each call presents an opportunity to bid on a new job. Here are some tips to consider to optimize your inbound phone leads. Failed calls equal lost revenue A Forrester Research report from last year has shown that your best customers […]
By Lindsay Calkins
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September Blog Highlights
As the traditional back-to-school month, September is synonymous with new learnings. With that in mind, Marchex Marketing and the Marchex Institute hosted a webinar to share learnings from the Institute’s latest research on conversation trends. Read the recap where you can also find a link to the on-demand version: September’s featured article Conversation […]
By Marchex Marketing Team
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The easy way to target call-based audiences on Facebook
Social media has clearly changed the way businesses reach customers. With the number of active Facebook users worldwide currently sitting at 2.23 billion users each month, it’s hard to ignore a potentially massive and engaged audience. But how do you reach the specific audience that you want? The importance of creating custom audiences As marketers, […]