The Marchex Blog

You are a marketer who uses paid search to drive phone calls for your business. You’ve taken the steps to set up your Google Ads campaigns, ad groups, keywords, and ads with the standard best practices.  You know the value of call analytics and you are powering your decision making with a cutting-edge call analytics solution that is accurate and scalable.    You know […]

Conversations are the currency of a business transaction. Prospective customers contact your business by phone call, chat, or text, to get product or service information, understand pricing, and then, to book an appointment, schedule a demo, or plan a visit. To get the information they need, your prospective customers share information with you—and this first-party […]

It’s fair to say that 2020 has been anything but a normal year with the challenges of remote working conditions – bandwidth issues, kids at home, doorbells and dogs, and virtual meetings, virtual conferences, virtual town halls, etc. While much of this is out of our control, one thing we can do to take advantage of this environment is to keep our skills and industry knowledge […]

Tools and techniques to increase your value and prove it. Adding and proving value for clients for your agency has never been more important as the pandemic has caused advertising budgets around the world to freeze. As an agency marketer, you know it’s important to tie your services back to what really matters – sales. […]

Marchex listed as one of the eight vendors that matter most in The Forrester Wave™: Sales Engagement, Q3 2020 Forrester has included Marchex among top sales engagement vendors in its newly released research report. The report identifies the eight most significant vendors in the sales engagement market—the vendors that matter most—and helps sales leaders select […]

Call Ads, or Call-Only Ads, are a Google Ads type that only work on devices that make phone calls. These ads are all about where a prospect is in the buyer’s cycle – they are best suited for a prospect about to make a purchase. Here’s how they work: When a searcher clicks on your […]

Companies offer free trials so prospective customers can understand the value they’ll receive if they decide to buy the product. Trying before buying can alleviate doubts and help users make an informed decision.  At Marchex, we offer a 30-day free trial of our flagship conversational analytics platform, Marchex Marketing Edge, to remove the risk barrier and offer upfront affordability. This risk-free opportunity lets your team experience firsthand the clarity into the performance of campaigns that drive phone calls, and […]

The pandemic has caused key changes related to the channels we use to conduct business – both personal and professional.  Around the country, broadband providers have worked hard to keep up with demand as homebound consumers increased internet usage including more WiFi and video calls. Carriers such as Verizon and AT&T also confirm that voice […]

Using paid search is a core tactic in many a marketer’s strategy. You create keywords and ads based on what will drive the most revenue and the best ROI for your business. Within the platform, you can see the number of clicks and cost your ads drive and if you’ve set up conversion measurements, you […]

Whether you’re a marketer, a customer service or support manager, call tracking can help you understand your inbound calls. You can learn how people are finding your business, the volume of calls you are receiving and with the right platform, the reason people are calling your business in the first place. Given the power of […]

Businesses rely on their marketing departments to drive inbound leads for their sales teams to convert. Yet, marketers are also responsible for the performance of their campaigns and that means they need data. To measure the success of your inbound calls from digital media or texts (you’re using text in your marketing, right?), you need […]

Whether you’re the customer or the seller, the game of phone tag is frustrating on all ends. We get it, missed calls happen, but is your sales team calling back? If so, how effective are they at converting those leads? In a virtual selling world, sellers hardly get second chances so responding effectively at the […]