Where are you on your Call Analytics Journey?
Call Analytics has come a long way since marketers first started counting calls. As marketing has advanced, so has the technology that supports it, and Call Analytics is no exception. Whether you need to learn which channels drive calls, which keywords convert, or what happens during that Moment of Truth — when callers connect with your business — Call Analytics is the solution.
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How auto dealers can convert inbound phone calls into sales
As the leading provider of call intelligence to the auto industry, Marchex understands the importance of optimizing this stream of leads. In looking at the path to purchase for auto buyers, Google Research found there are several micro-moments of the journey, one of which is the “where-should-I-buy-it?” moment. Prior to this milestone, the car-buying journey […]Read More
Winning in the Moment of Truth: The Marchex Advantage
Marketing is all about driving leads. For marketers who rely on callers for revenue, leads come in the form of phone calls. So, you spend your budget to drive calls and when your marketing works, you have a channel of callers on the line. How do you maximize your investment and convert these callers into […]Read More
Marchex recognized by APPEALIE as 2018 Overall SaaS Category Winner
We are thrilled to announce that Marchex has been selected as a winner of the 2018 APPEALIE Awards for the Overall SaaS Category. APPEALIE has a SaaS awards program with winning applications chosen based on client feedback and information. Each entry supplied data and customer service responses that demonstrated excellence in customer satisfaction, performance, business […]Read More
“Buddy the Elf, what’s your favorite color… of car?”
It’s the most wonderful time of the year and in honor of Marchex’s favorite holiday, we’re continuing our annual celebration of “Answer the Phone like Buddy the Elf Day!” The 2003 movie “Elf” starring Will Ferrell as Buddy, scores a solid 83% on Rotten Tomatoes and is #25 on their “Best Christmas Movies list. Buddy […]Read More
On Demand: Moment of Truth Webinar
Are you winning in the Moment of Truth? You allocated your marketing budget to drive phone calls for good reasons: callers spend more, convert faster and remain loyal longer than customers from other channels. Even better, your marketing is working! Now that the caller is on the phone, do you know what happens next? Learn […]Read More
Is the honeymoon phase over when it comes to your Call Analytics solution?
“The taste of moon is like honey to all honeymooners, but after some years does the moon’s scar make it bitter?” ― Munia Khan You had high hopes that your Call Analytics provider could help you pinpoint the crucial moments in your customer journey. However, your expectations haven’t been met. There’s still a gap when […]
By Darlene MateRead More
November blog highlights
Happy Holidays! November flew by we did manage to publish a few well-received posts. Whether you’re interested in driving more calls, gaining a market advantage or winning more business when your customer is on the line, we have insights to share. Businesses that rely on phone calls for sales need as many high-quality calls […]Read More
Where are you on your Call Analytics Journey?
Call Analytics have come a long way since marketers first began counting calls. Early on, call tracking provided insights into which ads were getting responses, whether they were displayed on billboards, in direct mail or on websites. With this attribution, marketers can quantify the leads they drive and optimize for higher performing media and channels. […]Read More
So, what is the Moment of Truth?
Your business relies on inbound calls for revenue. So, with budget in mind, you…. …create your strategy …optimize your channels ….run click-to-call campaigns ….send direct marketing ….craft landing pages, and …implement call tracking all for the purpose of driving the most qualified calls to your business or call center. And when you look at your […]Read More
Marchex publishes 2018 auto manufacturer report showing how some brands use calls to gain a market advantage
Today, the Marchex Institute published a report showing that auto manufacturers (OEMs) can influence sales and potentially take customers from competitors by focusing on how they treat buyers who call. The Marchex Institute studied how 11 OEMs handle inbound calls and compared this information with other findings related to auto business calls. How OEMs can […]Read More
2 top industries that prove the ROI benefits of Marchex Call Marketplace
Marketing leaders are in the midst of proving ROI from their 2018 marketing campaigns in hopes of maintaining (and even expanding) their budgets in the New Year. There’s no big secret to justifying your ad spend in 2018. Hitting your KPI’s and revenue targets. But marketers can only do so much with access to the […]Read More
October in review: Check out the highlights from the blog
October was an exciting month at Marchex with the launch of a new research group and participation in several industry events. Read on to learn more about the latest initiatives at Marchex around artificial intelligence, boosting inbound call volume and evaluating Analytics platforms. Meet Junmei Zhong, PhD., new Chief AI Scientist at Marchex and […]Read More
Get more high-quality leads from the industry expert you already trust
For our current analytics customers, we’ve got a strategy to further boost your inbound leads. With our Call Analytics suite, we help you optimize calls every step of the customer journey. From finding high-performing channels and keywords to uncovering high intent callers, we help you wring the most out of your existing inbound calls. But, did […]Read More
With more than 140 million calls analyzed, Marchex offers the Industry’s leading speech analytics technology
Effectively working with customers over the phone gains their confidence. Speaking to them directly instills a belief that your brand has their issues under control, and their best interests at heart. Phone calls are important because, in this mobile and digital era, consumers who pick up the phone and call a business are usually highly […]
By Gabe ArntsenRead More
Meet Junmei Zhong PhD., Chief AI Scientist at Marchex
Today, I’d like to introduce Dr. Junmei (pronounced June-May) Zhong, our new Chief Artificial Intelligence (AI) Scientist at Marchex. Dr. Zhong has spent more than 18 years researching and innovating in the field of artificial intelligence (AI) and its many related disciplines including applied mathematics, machine learning, data mining, pattern recognition, deep learning, and natural […]