10 industries that need call tracking
Without effective call tracking data, marketers run the risk of losing phone call conversions simply because they don’t know where to focus their marketing budget and resources. We’ve identified 10 industries that need call tracking to succeed.
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Marchex publishes 2018 auto manufacturer report showing how some brands use calls to gain a market advantage
Today, the Marchex Institute published a report showing that auto manufacturers (OEMs) can influence sales and potentially take customers from competitors by focusing on how they treat buyers who call. The Marchex Institute studied how 11 OEMs handle inbound calls and compared this information with other findings related to auto business calls. How OEMs can […]
By Marchex Marketing Team
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2 top industries that prove the ROI benefits of Marchex Call Marketplace
Marketing leaders are in the midst of proving ROI from their 2018 marketing campaigns in hopes of maintaining (and even expanding) their budgets in the New Year. There’s no big secret to justifying your ad spend in 2018. Hitting your KPI’s and revenue targets. But marketers can only do so much with access to the […]
By Stephanie Craig
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October in review: Check out the highlights from the blog
October was an exciting month at Marchex with the launch of a new research group and participation in several industry events. Read on to learn more about the latest initiatives at Marchex around artificial intelligence, boosting inbound call volume and evaluating Analytics platforms. Meet Junmei Zhong, PhD., new Chief AI Scientist at Marchex and […]
By Marchex Marketing Team
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Get more high-quality leads from the industry expert you already trust
For our current analytics customers, we’ve got a strategy to further boost your inbound leads. With our Call Analytics suite, we help you optimize calls every step of the customer journey. From finding high-performing channels and keywords to uncovering high intent callers, we help you wring the most out of your existing inbound calls. But, did […]
By Marchex Marketing Team
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With more than 140 million calls analyzed, Marchex offers the Industry’s leading speech analytics technology
Effectively working with customers over the phone gains their confidence. Speaking to them directly instills a belief that your brand has their issues under control, and their best interests at heart. Phone calls are important because, in this mobile and digital era, consumers who pick up the phone and call a business are usually highly […]
By Gabe Arntsen
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Meet Junmei Zhong PhD., Chief AI Scientist at Marchex
Today, I’d like to introduce Dr. Junmei (pronounced June-May) Zhong, our new Chief Artificial Intelligence (AI) Scientist at Marchex. Dr. Zhong has spent more than 18 years researching and innovating in the field of artificial intelligence (AI) and its many related disciplines including applied mathematics, machine learning, data mining, pattern recognition, deep learning, and natural […]
By Jana Baker
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How to find the right Call Analytics platform for your business
Interested in Call Analytics but not sure where to start? You may want to check out the latest report by Martech Today: Enterprise Call Analytics Platforms, A Marketer’s Guide. The report sets the stage with an update on the market, and then dives into the common capabilities of enterprise-level Call Analytics platforms: Multichannel attribution AI-based […]
By Marchex Marketing Team
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Conversation Analytics: What they are and what they can tell you
For companies implementing marketing strategies that drive phone calls, Call Analytics can measure where calls come from and the volume of calls received. This can be very useful in measuring the effectiveness of marketing campaigns, but these metrics don’t tell the whole story. You know what drove the call to your business, but do you […]
By Marchex Marketing Team
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Residential Contractors – Every Call Counts
You invest marketing and advertising dollars to drive calls to your residential contractor business. Each call presents an opportunity to bid on a new job. Here are some tips to consider to optimize your inbound phone leads. Failed calls equal lost revenue A Forrester Research report from last year has shown that your best customers […]
By Lindsay Calkins
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September Blog Highlights
As the traditional back-to-school month, September is synonymous with new learnings. With that in mind, Marchex Marketing and the Marchex Institute hosted a webinar to share learnings from the Institute’s latest research on conversation trends. Read the recap where you can also find a link to the on-demand version: September’s featured article Conversation […]
By Marchex Marketing Team
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The easy way to target call-based audiences on Facebook
Social media has clearly changed the way businesses reach customers. With the number of active Facebook users worldwide currently sitting at 2.23 billion users each month, it’s hard to ignore a potentially massive and engaged audience. But how do you reach the specific audience that you want? The importance of creating custom audiences As marketers, […]
By Justin Carter
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How to capitalize on conversation trends across America (on-demand webinar)
In case you missed it, check out the on-demand version of our Conversation Trends Across America and How You Can Capitalize On Them webinar. Our Marchex marketing team recently partnered with researchers from the Marchex Institute to provide actionable insights on data uncovered in a study of over 1.8 million calls across industries and geographies. […]
By Marchex Marketing Team
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Home improvement brands: Get the most out of the leads to your professional contractor network
Home improvement investments such as air conditioning systems, furnaces, hot water tanks, and heat pumps can be considerable purchases for most homeowners. When the time comes to make a purchase or a major repair, customers want answers from the experts, and often turn to manufacturers for information. Because these are not everyday purchases, consumers typically […]
By Lindsay Calkins
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Webinar: Conversation trends across America and how you can capitalize on them
Gaining an edge in business isn’t easy. More and more, companies are relying on data for the insights they need to differentiate themselves from their competition. At Marchex, we have a department dedicated to data research to help our customers gain an advantage in their fields. The Marchex Institute is the team of data scientists […]
By Marchex Marketing Team
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August Blog Highlights
Fall is fast approaching, but August was a sunny month for the Marchex Institute as various research projects culminated into several insightful assets. August’s featured articles Learn how one brand increased revenue opportunities with Agent Script Tracking. Agent Script Tracking Success Story Discover how calls impact the housing industry […]