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Brand as Bridge
Launching a new version of your company’s brand, positioning, elevator pitch, and website is no small feat, and it’s been gratifying to hear from friends, family, customers and colleagues on what we’ve done. We’re super excited with how it turned out, and couldn’t have done it without the support of our agency, ROI/DNA, and the […]
By Guy Weismantel
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How Click-to-Call Advertisers can Benefit from New Functionality in AdWords
How does an advertiser know which keywords should get more love (and budget) There’s been a lot of discussion in the wake of Google’s announcement of the new functionality in AdWords to throttle up or throttle down your bids for calls on mobile ads. As is always the case when Google makes an adjustment, it […]
By Aly Ausen
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Why Your Phone Customer is Your Best Customer
One of the questions I hear a lot when talking to various people about Marchex is, “Why concentrate on phone calls?” And, on its face, this is a great question. CMOs can drive revenue through a variety of channels: online, in stores, even through mail order. But the challenge is tracking which channels are driving […]
By Guy Weismantel
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Introducing Caller-Based Audience Targeting
Earlier this year we brought you Marchex Speech Analytics, and the adoption from our customers was exceptional. Today, I couldn’t be more excited to follow up with another industry first – Marchex Audience Targeting. According to eMarketer, Americans now spend nearly 12 hours each day consuming media, and it is clear that how we make […]