The Marchex Blog

Businesses rely on their marketing departments to drive inbound leads for their sales teams to convert. Yet, marketers are also responsible for the performance of their campaigns and that means they need data. To measure the success of your inbound calls from digital media or texts (you’re using text in your marketing, right?), you need […]

Whether you’re the customer or the seller, the game of phone tag is frustrating on all ends. We get it, missed calls happen, but is your sales team calling back? If so, how effective are they at converting those leads? In a virtual selling world, sellers hardly get second chances so responding effectively at the […]

Maximize your return on ad spend and get credit for the marketing-driven leads you deliver. ​ As marketers, we’re tasked with making sound advertising and marketing decisions across an exhaustive number of devices and channels. For optimal performance, we need to know what’s working. Do you know which interaction is driving the most calls or […]

The growing omnichannel market has made it difficult for businesses to connect with customers. Whether it’s by phone call, direct mailer, email, social, or text messaging, it’s more critical than ever to meet customers where they are by adopting new or emerging technology channels. Traditional outbound channels can be slow and ineffective to top-of-funnel customers […]

Phone calls are the most valuable leads your business can get, and how you handle inbound calls can directly affect your bottom line. In our latest webinar, we share the 3-step process we implement for our customers, so they can reap the full value of the calls they drive. Join us to learn the Marchex […]

Forrester recently published its Now Tech: Sales Enablement Automation, Q2 2020 report to help its clients make informed decisions when selecting a sales enablement automation vendor in this increasingly diverse space. According to authors Mary Shea and Laura Ramos, businesses can use sales enablement automation (SEA) to give sellers more time to sell, improve their […]

Conversational Analytics may be an unfamiliar term, but it simply refers to the actionable data you receive from conversations that happen over the phone or via text or chat. Conversational Analytics can be used to optimize marketing initiatives and to fill in gaps in attribution. They can also be used to better understand the customer […]

Big O Tires is one of the nation’s largest auto services franchise organizations offering a wide range of diagnostic, repair and routine maintenance services for automobiles and other vehicles. As a long-time Marchex customer deploying Speech Analytics, Big O Tires was in an ideal position to pilot Marchex Sales Edge Rescue, an AI-infused call monitoring and scoring solution that identifies missed opportunities and generates […]

Juniper Communities provides a wide range of residential options for seniors in three states. To find prospective residents, Juniper relies on inbound phone calls. When Juniper acquired a new property in May 2019, the management team discovered Marchex Speech Analytics. The team was impressed by the community’s ability to reach prospects by optimizing inbound call […]

This post first appeared on the Sonar blog. Recent text messaging statistics show people (including your customers) are texting for business purposes more than ever. Texting is a great channel for a business to inform its audience, offer promotions, answer questions, send reminders, and much more. More importantly, it provides a medium with an incredibly […]

Two-way texting is an increasingly popular way for businesses to reach customers and employees. In fact, 90 percent of consumers want to text with brands. Businesses that don’t use a text channel may be limiting their potential with prospects and customers. Marchex company Sonar helps organizations implement SMS strategies for today’s business environment. Using two-way […]

The most successful interactions with prospects and customers take the form of a digital, omnichannel conversation. It’s more critical than ever for businesses to be able to digitize the conversation across time, devices, and channels. The Opus Research Conversational Intelligence Intelliview report evaluated the strongest players in this emerging discipline and analyzed why conversations are […]