The Marchex Blog

Service Experts is a large home services company that provides repair and maintenance services of HVAC, plumbing, and other home-based systems. To drive revenue to its locations across North America, Service Experts relies on phone calls. Marchex client Strategic America is the digital marketing agency that manages digital advertising programs for Service Experts. Strategic America […]

Part 3 of a 3-part series on inbound sales call optimization In this final installment of our 3-part series on optimizing inbound sales calls, we focus on guiding callers to become customers. In short, how you communicate with your prospect can make be the difference in the final outcome. If you missed parts 1 and […]

Part 2 of a 3-part series on inbound sales call optimization In the second step to optimizing phone calls, we focus on the business’s ability to increase sales by optimizing each call that connects with it. In the initial installment of this series, we covered how to ensure prospects reaching out to you connect with […]

Part 1 of a 3-part series on inbound sales call optimization The Marchex Institute–a team of data analysts at Marchex tasked with slicing and dicing aggregate call data to find new insights for Marchex customers–recently reviewed millions of phone calls in the auto industry to understand how well dealerships handle their inbound calls. The automobile […]

Earlier this week, Marchex acquired Sonar Technologies, a conversational analytics company focused on text and SMS analytics. This is exciting news for Marchex customers who offer text communication channels with their customers, particularly when it comes to customer service. Sonar helps businesses use AI and chatbots to support their customers every step of the purchase […]

The highest spending, fastest converting, and most loyal customers are those who pick up the phone to call businesses. This means that companies who put an emphasis on optimizing the phone experience are giving their business a clear-cut edge compared to their competitors. In our work with top brands in a variety of industries, we […]

Marchex is honored to receive the “Best use of AI in Marketing and Advertising” award from the Global Annual Achievement Awards for Artificial Intelligence. This is the 4th year of the Global Annual Achievement Awards for Artificial Intelligence and across 7 different categories from AI research to AI business applications. Winners were announced during the […]

Conversational Analytics, traditionally the realm of marketers, can also be a great tool for the sales team. Think about it; what do sales teams need? They need to know which leads should be prioritized based on the highest intent to purchase. Sales managers need to measure performance on the phone at scale across multiple agents […]

Data-driven marketers seeking full attribution are tasked with understanding performance across a growing number of channels. For marketers who stick to digital advertising, metrics are often part of the application. But if shop visits or phone calls are part of your marketing mix, gathering data and combining it with digital metrics can be challenging. Not […]

Whether your business needs to better understand marketing performance, improve call handling across many touchpoints, optimize sales interactions, or simply boost the volume of inbound sales calls you receive, Conversational Analytics can help you optimize the results of your efforts. Optimize digital media spend to lower costs and increase revenue As a marketer, you most […]

Auto services is a growing market, and the used car market is projected to achieve record sales in 2019 and beyond. People are keeping their cars longer or turning to the used market for the first time in years. For aftermarket retailers and service providers, this is encouraging news. But, a recent Auto Services Industry […]

You spend plenty of marketing dollars to drive phone calls to your business, and these high-value callers represent your future loyal customers and revenue. But not every call goes as planned. For a variety of reasons, callers may disconnect without scheduling a meeting or booking an appointment, and your opportunity to guide that prospect to […]