The Marchex Blog

Juniper Communities provides a wide range of residential options for seniors in three states. To find prospective residents, Juniper relies on inbound phone calls. When Juniper acquired a new property in May 2019, the management team discovered Marchex Speech Analytics. The team was impressed by the community’s ability to reach prospects by optimizing inbound call […]

This post first appeared on the Sonar blog. Recent text messaging statistics show people (including your customers) are texting for business purposes more than ever. Texting is a great channel for a business to inform its audience, offer promotions, answer questions, send reminders, and much more. More importantly, it provides a medium with an incredibly […]

Two-way texting is an increasingly popular way for businesses to reach customers and employees. In fact, 90 percent of consumers want to text with brands. Businesses that don’t use a text channel may be limiting their potential with prospects and customers. Marchex company Sonar helps organizations implement SMS strategies for today’s business environment. Using two-way […]

The most successful interactions with prospects and customers take the form of a digital, omnichannel conversation. It’s more critical than ever for businesses to be able to digitize the conversation across time, devices, and channels. The Opus Research Conversational Intelligence Intelliview report evaluated the strongest players in this emerging discipline and analyzed why conversations are […]

The COVID-19 crisis has arguably made phone calls more important now than ever before.   At Marchex, we process hundreds of millions of calls to businesses every year and are seeing customers change their interactions with businesses by the day.  We’ve watched closely as measures like quarantines roll out gradually across the country. This is having […]

With events changing daily, we understand how important it is for our customers to understand what’s happening within their business and their customer interactions. Conversational Artificial Intelligence can offer critical insights in real time to businesses across their locations just when they can utilize them most. We also know that our customers need solutions to […]

It’s been an extraordinary few weeks as we’ve come to grips with the expanding reality of COVID-19. As we adapt our personal and work lives to move forward, the way we engage our customers and employees is requiring new tools and practices that can help us adjust. You likely know Marchex as a conversational analytics and solutions company.   Yet as customer and employee communications channels and technology have […]

The current pandemic is creating a highly uncertain business and social climate as consumers adjust to changing daily realities and businesses cope with an increasingly distributed workforce. Most businesses have little visibility into their most important customer interactions as they are occurring, and with employees working from home, they are also dealing with much slower-than-normal […]

Marketers who want to understand and improve campaign performance rely on data to make adjustments. For marketers who drive phone calls, that data includes knowing how many calls they are driving – campaign-level tracking – and from which sources. At the channel-level covered in part 2 of this series, marketers have the information they need […]

In this installment of our 4-part series on gaining marketing attribution from phone calls, we focus on gaining insights at the channel level. This is a typical entry strategy for a lot of businesses implementing call tracking. In part 1, we focused on campaign-level tracking: Using a single call tracking number (CTN) across your channels […]

One of the main reasons that marketers seek call tracking is for attribution: They want data that measures marketing tactics that drive phone calls. There are many reasons for wanting attribution: Validation that budget spend is driving required leads Performance measures of different channels and tactics Proof that efforts are deriving value There are several […]

Last week members of the Marchex team attended AI NEXTCon Seattle, a conference specially geared toward those working on the cutting edge of AI and Machine Learning. It was a great opportunity to share best practices with others who are applying AI to real-world problems.   The conference covered several AI disciplines including Natural Language Processing (NLP), Deep Learning, Machine Learning and more. Several talks focused on the latest AI breakthroughs, productizing AI models and, importantly, […]