10 industries that need call tracking
Without effective call tracking data, marketers run the risk of losing phone call conversions simply because they don’t know where to focus their marketing budget and resources. We’ve identified 10 industries that need call tracking to succeed.
Let’s start by filling out this short form
Privacy Policy
If you prefer not to receive marketing emails from Marchex, you can opt-out of all marketing communications or customize your preferences here.
Filter by:
Clear filters
How to find the right Call Analytics platform for your business
Interested in Call Analytics but not sure where to start? You may want to check out the latest report by Martech Today: Enterprise Call Analytics Platforms, A Marketer’s Guide. The report sets the stage with an update on the market, and then dives into the common capabilities of enterprise-level Call Analytics platforms: Multichannel attribution AI-based […]
By Marchex Marketing Team
Read More
Conversation Analytics: What they are and what they can tell you
For companies implementing marketing strategies that drive phone calls, Call Analytics can measure where calls come from and the volume of calls received. This can be very useful in measuring the effectiveness of marketing campaigns, but these metrics don’t tell the whole story. You know what drove the call to your business, but do you […]
By Marchex Marketing Team
Read More
Residential Contractors – Every Call Counts
You invest marketing and advertising dollars to drive calls to your residential contractor business. Each call presents an opportunity to bid on a new job. Here are some tips to consider to optimize your inbound phone leads. Failed calls equal lost revenue A Forrester Research report from last year has shown that your best customers […]
By Lindsay Calkins
Read More
September Blog Highlights
As the traditional back-to-school month, September is synonymous with new learnings. With that in mind, Marchex Marketing and the Marchex Institute hosted a webinar to share learnings from the Institute’s latest research on conversation trends. Read the recap where you can also find a link to the on-demand version: September’s featured article Conversation […]
By Marchex Marketing Team
Read More
The easy way to target call-based audiences on Facebook
Social media has clearly changed the way businesses reach customers. With the number of active Facebook users worldwide currently sitting at 2.23 billion users each month, it’s hard to ignore a potentially massive and engaged audience. But how do you reach the specific audience that you want? The importance of creating custom audiences As marketers, […]
By Justin Carter
Read More
How to capitalize on conversation trends across America (on-demand webinar)
In case you missed it, check out the on-demand version of our Conversation Trends Across America and How You Can Capitalize On Them webinar. Our Marchex marketing team recently partnered with researchers from the Marchex Institute to provide actionable insights on data uncovered in a study of over 1.8 million calls across industries and geographies. […]
By Marchex Marketing Team
Read More
Home improvement brands: Get the most out of the leads to your professional contractor network
Home improvement investments such as air conditioning systems, furnaces, hot water tanks, and heat pumps can be considerable purchases for most homeowners. When the time comes to make a purchase or a major repair, customers want answers from the experts, and often turn to manufacturers for information. Because these are not everyday purchases, consumers typically […]
By Lindsay Calkins
Read More
Webinar: Conversation trends across America and how you can capitalize on them
Gaining an edge in business isn’t easy. More and more, companies are relying on data for the insights they need to differentiate themselves from their competition. At Marchex, we have a department dedicated to data research to help our customers gain an advantage in their fields. The Marchex Institute is the team of data scientists […]
By Marchex Marketing Team
Read More
August Blog Highlights
Fall is fast approaching, but August was a sunny month for the Marchex Institute as various research projects culminated into several insightful assets. August’s featured articles Learn how one brand increased revenue opportunities with Agent Script Tracking. Agent Script Tracking Success Story Discover how calls impact the housing industry […]
By Marchex Marketing Team
Read More
Why your real estate search marketing might not be performing
For those in the business of providing housing – multi-family apartments or senior living facilities, for example – search marketing is likely a key component of your marketing strategy. Deploying click-to-call ads and search ads with call extensions can provide a valuable stream of inbound calls from future residents. So, how can you make the […]
By Marchex Marketing Team
Read More
Agent Script Tracking Success Story: How script tracking increased a brand’s revenue opportunities
Conversation analytics are advanced metrics of the Marchex Call Analytics Suite and offer an array of deep insights from the huge sets of data created from a brand’s inbound phone calls. A range of metrics provide insights into customer sentiment, lost opportunities and interesting calls – a daily shortlist of calls that offering especially insightful […]
By Marchex Marketing Team
Read More
What insurance brands need to know about their inbound marketing channels
While shopping online before purchasing is common, not all transactions can end online. There are some products and services that require more than a click and a credit card to acquire. Take insurance policies for example. Insurance is a personalized product and one size does not fit all. After performing online research, the next step […]
By Natalie Ariathurai
Read More
How Marchex and Look Listen get top spots for a brand on search engine results pages
Our marketing team recently discussed our shared experiences with customer Erica Robinson from Look Listen, a digital marketing agency implementing successful web strategies for large enterprise customers. Marchex and Look Listen have worked together for more than five years to provide marketing services to a national dental company, and have developed several highly successful strategies […]
By Jana Baker
Read More
July Blog Highlights
This month Marchex hosted Scala by the Sea for technical pros looking to learn something new, exchange ideas and network with other Seattle-area developers. If you’re interested in highly complex technical topics, be sure to check out this monthly meetup. Or if you’re looking for your next role, visit our site: Marchex is hiring. […]
By Marchex Marketing Team
Read More
How healthcare enterprises can use Call Analytics to find more patients
For multi-location businesses offering niche health services like hearing aids and dental care, driving calls from digital ads is likely one of your main sources of new business. And once those callers connect with your business, it’s equally important they have a positive experience reaching a representative and having their inquiry solved – whether that […]