Three ways travel & hospitality businesses can create premium buyer journeys
Travel and hospitality businesses are constantly searching for better ways to increase bookings while reducing cost of acquisition. Additionally, they need to differentiate their products and services in a crowded, competitive industry. Successful advertising means more leads at lower costs. A campaign that misses the target audience means losing out to the competition. So, it’s […]Read More
Marchex publishes Aftermarket Auto Business Best-in-Class Call Handling Benchmark
In today’s technology-centric business environment, it’s easy to adopt the mindset that all your automotive business’ focus—and budget—should be on using digital channels to attract new customers and service current ones. However, this approach can lead to developing a blind spot to offline channels, where a significant segment of the customer journey still occurs. In […]Read More
Inbound phone calls increase on Cyber Monday — is your business prepared to answer?
‘Tis the season! Black Friday, the door buster tradition where brick and mortar businesses vie for the best deals to draw the most shoppers, has been up against fierce competition the last few years from its younger sibling – Cyber Monday. With digital on the rise, Cyber Monday is one of the busiest shopping days […]Read More
Scary callers and how top call center agents can handle them
Happy Halloween! Since it’s the day of all things scary, we asked our analysts at the Marchex Institute to share some insights about the more frightening calls they’ve analyzed. They found three types of dread-inducing callers. Check them out and see which ones you recognize. First, there’s the Venter. Usually, venters are calling about a […]Read More