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3 things you should know about Speech Analytics
These days, you can track almost anything you need to when it comes to digital marketing. Insights from robust data help you make better decisions and advanced technology is making the collection of that data easier than ever. The result is a greater understanding of your customers and campaigns. Unfortunately, there’s still a bit of […]
By Scott Mitchell
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3 stats that demonstrate the power of inbound phone calls
In early 2017, Marchex commissioned Forrester Consulting to survey how customers who initiate an inbound call during the customer journey perform against those who do not. And while their findings were not entirely surprising based on the work we do here, it can be easy to understand why phone calls may not be the first […]
By Marchex Marketing Team
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Planning for 2018? Start with this inbound marketing channel
Happy New Year to come! It’s fall–the time to review and refine your marketing strategies and get technology in place to support them. With the explosion of marketing technologies on the market in just the last year alone, it can be overwhelming to know where to start. As you look to the year ahead, we […]
By Guy Weismantel
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What to ask when selecting a call tracking platform
So, you’re ready to take the leap into call tracking. When choosing a provider, you’ll not only want to consider a wide range of technology solutions, but also the people behind them. Answer these questions to help narrow your search: 1. Do they know my market? Your provider should know your industry. The greater their […]