The Marchex Blog

Boosting Seller Productivity in Today’s Market

The world has rapidly changed around us over the past year and for many of our customers, adapting their sales process to align to the new reality continues to be one of their highest priorities.

Record eCommerce competition fueled by global retail giants and product categories that have only just come online are driving up customer acquisition costs.

Shopify Plus’ annual global eCommerce trends report notes that many new businesses are not equipped to compete on customer experience, a top differentiator online. This fact gives an edge to brands with immersive multichannel experiences, and we help solve that for our customers every day!

3 Sales Engagement Mistakes We Want Our Customers to Stop Doing Today

Prioritizing the wrong leads

While it is typically the responsibility of a sales representative to prioritize their leads on a day-to-day basis, it becomes almost impossible to do so effectively if they have multiple leads to handle at one time. How do they know which prospect is more valuable for them and their organization? We help businesses focus on their highest-value opportunities first.

Not taking control of the sales engagement process

Modernizing your workflow is more important then ever. If you can improve your sales process and maximize every conversation, would you do it? Regardless of your sales process or the tools your team uses, there’s a strong chance we can help your sales team be more effective closers.

Not following up with prospects

Timely follow-up is one of the most critical parts of the sales engagement process. Industry research indicates that 80% of sales require five follow-up  touches after the initial contact, yet 44% of salespeople give up after a single follow-up outreach. By delivering automated solutions that drive sales team collaboration and accountability, we help customers close the sales loop.

Seller productivity and follow-up correlation

Contact us today to learn more about our sales engagement solutions.