Missed calls and texts happen, phone tag is often inevitable, but are you taking the right actions to close the deal after an opportunity is missed? With customer expectations and the cost of advertising on the rise, you can’t afford to let your sales calls go unanswered. Informed engagement is critical to meeting your customers where they’re at, on their preferred channel.
Informed action can be calling or texting them back promptly, effectively routing them through an IVR, and/or responding with the correct information – all important in a successful path to purchase. Customers can easily find another vendor and sellers hardly get second chances, so responding effectively at the right time to the right lead is critical. You can cut out the guesswork and gain a complete picture of your sales engagement by tracking and analyzing outbound engagements as effectively as your inbound calls and texts.
We’ve extended our industry-leading conversation intelligence capabilities to outbound calls so that businesses can convert more leads and improve customer experiences. Now, you can get answers to how effectively your sales team is handling overall sales calls and how many of those calls result in a closed sale.
Here’s what real-time call scoring can do for you:
Prevent leads from getting cold
If your customers aren’t answering, you need to figure out a way to make a connection. For instance, you might adjust your approach based on customer insights gleaned from the conversation data. Perhaps you should try calling back at different times of the day or follow up with a personalized message by email or text message. If your business has not yet deployed a text channel, check out our business texting solution so you can connect with more prospects and close more deals.
Reduce agent response time with closed-loop sales tracking
If you aren’t calling or texting your prospects back promptly, you’re at an exponential risk of losing them to a competitor who responds first. Get back to your prospects instantly with click-to-call built right into the missed opportunity alerts. Check out our article on 5 Ways to Improve Call Handling Now to dive into tips and tricks on improving customer sentiment when they interact with your business over calls and texts.
Capture an end-to-end view of all your customer interactions
Gain a complete picture of how well your sales team is performing by tracking inbound and outbound call activity in one place. Get automated attribution and close rate reporting to ensure that your sales team is following up effectively.
Re-engage with your customers more effectively
By using a product with AI-based rules and analytics, you can easily attribute calls, prioritize leads, and prep your sellers with key insights before they call the customer back. This added context helps equip sellers to use informed action, say the right things to the right person, at every opportune moment. Our solutions offer real-time alerts, so your sellers can take quick action to save a sale.
To learn more about how you can start taking informed engagement, contact us.