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Category Archives: Conversation Intelligence

Conversation Intelligence: The Best First-Party Data

Collecting information about target markets is an essential part of any marketing strategy. Recovering insights into your consumer base’s background and preferences can inform a marketing team’s messaging tactics. Data is more valuable the closer it is to matching the profile of a marketer’s actual customers, so information taken from the customers themselves, or first-partyContinue reading “Conversation Intelligence: The Best First-Party Data”

Enrich Data Within Your Current Platform with Marchex Platform Services

With Marchex, you can apply conversation intelligence to your data without porting phone numbers, using call tracking numbers or switching platforms. Our conversation intelligence technology can help your organization understand sales conversation outcomes at scale, solve challenges that revenue teams frequently face, and is able to integrate with a variety of systems many businesses alreadyContinue reading “Enrich Data Within Your Current Platform with Marchex Platform Services”

Customer Relationships and the Auto Sale

For automotive dealers, fostering productive customer relationships is essential for continued business. Understanding what happens when someone calls your dealers and what happens on those calls is key to dealership success and one of the most effective solutions is to utilize call tracking and conversation analytics. Our team will be hosting a live webinar onContinue reading “Customer Relationships and the Auto Sale”

Marchex Wins the 2022 BIG Award for New Product of the Year

We are happy to announce that Marchex Platform Services has won the Business Intelligence BIG Award for New Product of the Year. The Business Intelligence Group awards program is designed to reward the companies, products, and people leading their respective industries. Winners are chosen from a highly competitive pool of applicants as the clear standoutsContinue reading “Marchex Wins the 2022 BIG Award for New Product of the Year”

Tracking Sales Conversions with Calls

A phone call can have many outcomes and sometimes the result isn’t always the one we’d like.​ When tracking calls, it’s important to distinguish between unwanted calls and those that result in a conversion. A conversion is a desired outcome defined as valuable to your business. In many cases it means a sale took place, or an appointment wasContinue reading “Tracking Sales Conversions with Calls”

Maintain Customer Relationships Post-Sale with Text

It’s important for sales and marketing teams to keep in contact with customers throughout the buyer’s journey, even once a sale has been made. That way, when customers have questions or opportunities for more business emerge, a company will be in the best position to keep its customers satisfied. Text is an effective method ofContinue reading “Maintain Customer Relationships Post-Sale with Text”