As we wrap up the exhilarating NADA 2024 event, I cannot help but look back at the whirlwind of exciting moments, deep conversations, and valuable insights that unfolded during this industry-defining gathering. The anticipation leading up to the event was nothing short of electric. Our team was genuinely thrilled to immerse ourselves in the worldContinue reading “Personal Reflections on NADA 2024: A Sales Director’s Perspective”
The automotive industry is heavily investing in electric vehicles (EVs). Consumers are showing curiosity and excitement, but also raising questions and concerns. Dealerships are at the forefront and must adapt quickly. Last year, over one million EVs were sold in the US, marking a 9% year-over-year increase. * Despite a slowdown in consumer adoption rates–and dealershipsContinue reading “Prepare Your Team for Electric Vehicle (EV) Phone Calls”
Automotive dealers and their staff should set goals and expectations regarding customer conversations. They must ensure that customer interactions go smoothly both on the phone and the sales floor. Dealers should connect with their teams and establish the following guidelines: Is Your Team Informed? The most important point for dealers to address is whether theirContinue reading “Train Your Staff to be Auto Sales Pros”
In today’s dynamic auto service landscape where fluctuating gas prices, evolving consumer behaviors, and the surge of electric vehicles dominate headlines, seizing every revenue-generating opportunity is vital. Marchex understands how critical it is to connect customers across marketing, service, and operations to address their most pressing needs. And, let’s face it, customers have a lot ofContinue reading “3 Ways Auto Repair and Service Providers Can Win in Today’s Landscape”
Between 2017 and 2022, US online advertising revenue surged by over 130%, reaching $210 billion in 2022. With the digital advertising landscape continually expanding, there are numerous opportunities to boost brand exposure. Market projections for 2024 indicate that search advertising will maintain its lead in digital ad spending followed closely by video and banner ads. (Source: Statista) Continue reading “Why Dealers Should Create Multiple Google Business Listings by Departments”
What industry changes faster than the automotive industry? The nature of this business vertical requires an entrepreneurial approach. At Marchex, the year 2023 has been a year of growth, collaboration, and service. The most important learning has been how sound practices can apply across multiple industries, many of which Marchex serves. This has yielded tremendousContinue reading “Automotive at Marchex – A Year in Review”
