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Category Archives: Engage for Automotive

The Next Step in Your Dealership’s Call Handling Journey

Automotive dealers can learn how to train their salespeople to build trust during the first call with customers by registering for the final installment of our automotive webinar series. Our auto experts Anne-Marie Anderson, Marchex’s Senior Automotive Market Analyst, and Chris Spensley, our Senior Director of Automotive, will provide strategies to help dealers give theirContinue reading “The Next Step in Your Dealership’s Call Handling Journey”

New Council Seeks to Standardize Digital Marketing Measurement for Auto Dealers

Auto dealer websites are a primary resource for those who are in the market for a new vehicle. It’s no surprise that dealerships seek to optimize their websites and all the inbound ways to reach them in order to benefit from this traffic. Yet, dealers who limit themselves to tracking only online activity can findContinue reading “New Council Seeks to Standardize Digital Marketing Measurement for Auto Dealers”

How Auto Dealers Can Win Back Buyer Trust

According to our recent study, trust in auto dealerships has become one of the most important factors in the car buying decision. The global supply chain crisis has affected the auto industry with product shortages, pushing buyers to inquire ahead of time about vehicle availability before going forward with the purchasing process. However, communication regarding theseContinue reading “How Auto Dealers Can Win Back Buyer Trust”