Although contacting a dealership typically occurs during the later stages of the buying process, it is crucial to recognize that phone interactions often play a pivotal role in making important purchase decisions. The success or failure of these initial phone calls can determine whether a car is sold, or the deal falls through. As theContinue reading “Common Ways Calls Fail at Dealerships”
One way calls can fail at dealerships is when the representative fails to pick up the phone. Calls can go unanswered for a variety of reasons including issues with the phone system, calls incorrectly routing, or inadequate staffing. Luckily, there are several easy, practical fixes you can make to reduce the rate of unanswered calls. Continue reading “Reduce Unanswered Calls”
Auto dealer websites are a primary resource for those who are in the market for a new vehicle. It’s no surprise that dealerships seek to optimize their websites and all the inbound ways to reach them in order to benefit from this traffic. Yet, dealers who limit themselves to tracking only online activity can findContinue reading “New Council Seeks to Standardize Digital Marketing Measurement for Auto Dealers”
The days when a customer walked into a dealership, talked to a salesperson, and drove home in a new car are long gone. Instead, consumers want to inquire on vehicle availability and have a clear path to purchase. Yet for many auto shoppers, the call and conversation with a salesperson is the point at whichContinue reading “How To Meet the Auto Customer’s New Expectations”
According to our recent study, trust in auto dealerships has become one of the most important factors in the car buying decision. The global supply chain crisis has affected the auto industry with product shortages, pushing buyers to inquire ahead of time about vehicle availability before going forward with the purchasing process. However, communication regarding theseContinue reading “How Auto Dealers Can Win Back Buyer Trust”
NADA 2023 is just two weeks away! If you’ll be in Dallas on January 26th-29th, stop by the Marchex Booth #7253 to meet our automotive pros and get their thoughts on call handling, the future of auto sales, industry best practices, and more. One topic we are familiar with is the pros and cons ofContinue reading “Is Your IVR helping or hurting your business?”
