Auto dealer websites are a primary resource for those who are in the market for a new vehicle. It’s no surprise that dealerships seek to optimize their websites and all the inbound ways to reach them in order to benefit from this traffic. Yet, dealers who limit themselves to tracking only online activity can findContinue reading “New Council Seeks to Standardize Digital Marketing Measurement for Auto Dealers”
The global supply chain crisis has completely changed the way U.S. consumers buy vehicles. The days when a customer walked into a dealership, talked to a salesperson, and drove home in a new car are long gone. Instead, consumers want to inquire on vehicle availability and have a clear path to purchase. Yet for manyContinue reading “How To Meet the Auto Customer’s New Expectations”
According to our recent study, trust in auto dealerships has become one of the most important factors in the car buying decision. The global supply chain crisis has affected the auto industry with product shortages, pushing buyers to inquire ahead of time about vehicle availability before going forward with the purchasing process. However, communication regarding theseContinue reading “How Auto Dealers Can Win Back Buyer Trust”
Marchex is excited to welcome new dealers and our current clients to our booth at NADA 2023! We hope you will join us in Dallas, from January 26-29, 2023. What can you expect to see at the Marchex booth this year? Well, to start off – we’re pretty happy with our booth design! It’s worthContinue reading “Visit Marchex at NADA 2023!”
NADA 2023 is just two weeks away! If you’ll be in Dallas on January 26th-29th, stop by the Marchex Booth #7253 to meet our automotive pros and get their thoughts on call handling, the future of auto sales, industry best practices, and more. One topic we are familiar with is the pros and cons ofContinue reading “Is Your IVR helping or hurting your business?”
As an auto seller, you likely know that calls are part of the path to purchase for most customers in the market today. Making sure your calls get answered is critical; so how do you make sure your phone operations are top notch? The NADA 2023 show is now only one week away! If you’reContinue reading “How To Lower Your Dealership’s Failed Call Rate”
