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Category Archives: Marchex Sonar

What you need to know about the business texting landscape

Technology has changed how people interact with businesses. The way customers communicate with businesses has evolved and the expectation to receive real-time information is higher than we could’ve ever imagined. Businesses of all industries have turned to text messaging to engage with customers, in addition to traditional strategies like phone, chat, social and email. InContinue reading “What you need to know about the business texting landscape”

3 Mind-Blowing SMS Marketing Stats about Seniors

Originally published November 2020 If you’re still under the impression that SMS marketing won’t resonate with seniors, think again. Texting is no longer just for the young; middle-aged and senior adults are more digitally connected and actively texting than ever before. Texting has evolved in recent years from an easy way to stay in touchContinue reading “3 Mind-Blowing SMS Marketing Stats about Seniors”

The Difference Between SMS and Mobile Marketing

Thanks to the resounding popularity of smartphones and other mobile devices such as tablets, marketers have found ways to integrate SMS marketing and mobile marketing into the fold of digital marketing campaign strategies. Although both SMS and mobile marketing can be viable tools for your business, it’s important to know what distinguishes one engagement tacticContinue reading “The Difference Between SMS and Mobile Marketing”

Need an alternative to Zipwhip? Consider Marchex® Sonar

With Twilio’s recent wave of acquisitions, you may find yourself looking for an alternative to Zipwhip. If you are a current Zipwhip customer, you likely know by now that Twilio plans to shut down Zipwhip by the end of this year. With one quarter of the year down, it’s time to find your next provider.Continue reading “Need an alternative to Zipwhip? Consider Marchex® Sonar”

Engage Job Applicants More Effectively with Business SMS

The great resignation is real, and it doesn’t appear to be slowing down. 4.3 million people quit their jobs in January 2022 alone. Whether you are a staffing firm, employment agency, or an in-house recruiter, you are faced with the challenge of staffing qualified employees in this new competitive landscape. We’ve found that, when usedContinue reading “Engage Job Applicants More Effectively with Business SMS”

A/B Test Your Texting Campaigns to Engage More Effectively

Our texting platform, Marchex Sonar, allows businesses to automate SMS marketing with drip campaigns that send highly targeted messages to opted-in contacts promoting new sales or events. But what is the right message to send? Does it matter if you personalize it? Do different demographics in your customer base resonate with different language? At whatContinue reading “A/B Test Your Texting Campaigns to Engage More Effectively”