If you’re still under the impression that SMS marketing won’t resonate with seniors, think again. Texting is no longer just for the young; middle-aged and senior adults are more digitally connected and actively texting than ever before. Texting has evolved in recent years from an easy way to stay in touch with friends and familyContinue reading “3 Mind-Blowing SMS Marketing Stats about Seniors”
Thanks to the resounding popularity of smartphones and other mobile devices such as tablets, marketers have found ways to integrate SMS marketing and mobile marketing into the fold of digital marketing campaign strategies. Although both SMS and mobile marketing can be viable tools for your business, it’s important to know what distinguishes one engagement tacticContinue reading “The Difference Between SMS and Mobile Marketing”
With Twilio’s recent wave of acquisitions, you may find yourself looking for an alternative to Zipwhip. If you are a current Zipwhip customer, you likely know by now that Twilio plans to shut down Zipwhip by the end of this year. With one quarter of the year down, it’s time to find your next provider.Continue reading “Need an alternative to Zipwhip? Consider Marchex® Sonar”
Whether you are a staffing firm, employment agency, or an in-house recruiter, you are faced with the challenge of staffing qualified employees in this new competitive landscape. We’ve found that, when used correctly, SMS is the key to stand out amongst the rest and be heard. Save everyone valuable time – The average recruiter callsContinue reading “Engage Job Applicants More Effectively with Business SMS”
Our texting platform, Marchex Sonar, allows businesses to automate SMS marketing with drip campaigns that send highly targeted messages to opted-in contacts promoting new sales or events. But what is the right message to send? Does it matter if you personalize it? Do different demographics in your customer base resonate with different language? At whatContinue reading “A/B Test Your Texting Campaigns to Engage More Effectively”
There’s no doubt that texting is becoming an important communication channel for many businesses. With a robust texting platform, you can efficiently and effectively connect with customers via text, but, if you’re currently using Zipwhip as a texting solution, you’ve likely heard that Twilio is permanently shutting down Zipwhip on December 1, 2022. The goodContinue reading “How to migrate your Zipwhip data effortlessly”
