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Category Archives: Marchex Sonar

What you need to know about the business texting landscape

Technology has changed how people interact with businesses. The way customers communicate with businesses has evolved and the expectation to receive real-time information is higher than we could’ve ever imagined. Businesses of all industries have turned to text messaging to engage with customers, in addition to traditional strategies like phone, chat, social and email. InContinue reading “What you need to know about the business texting landscape”

How to Implement Texting in Your Business

Texting is an increasingly popular way for businesses to reach and interact with customers and employees. In fact, 90 percent of consumers want to text with brands. Businesses that don’t use a texting channel may be limiting their potential with prospects and customers. Business SMS tools like Marchex Sonar helps organizations implement SMS strategies for today’s business environment. UsingContinue reading “How to Implement Texting in Your Business”

3 reasons your business should use text

For many sellers and marketers, navigating an online-to-offline transition in the customer journey can be a major pain point. In part, this is because leads may drop when they can’t use their preferred channel. Take this example: An on-the-go shopper wants to ask a question about a specific vehicle’s availability at a car dealership, butContinue reading “3 reasons your business should use text”

How text communication can help improve re-engagement rates

Communication between businesses and consumers has changed drastically over the past few years. Businesses of all sizes often support multiple channels of communication with their consumers. A study done by Ruppel and Burke found there are a lot of situations where various communication channels or methods can complement one another. They highlighted that some combinationsContinue reading “How text communication can help improve re-engagement rates”

What to look for in a text message platform

If your business is hoping to optimize your communications and improve your customer’s experience by implementing a text messaging platform, you may wonder where to start. You know SMS can make you more efficient, and that it’s a customer’s preferred method of communication, but it’s important to pick the right platform and maximize these strengths.Continue reading “What to look for in a text message platform”

Rescue Abandoned Carts with Marchex Sonar

Amidst the holiday season, businesses of all sizes are geared up for the busiest shopping time of the year. One key concern for online businesses is how to reduce the number of abandoned carts. Baymard reports that online shopping has an average abandonment rate of 69.8%, meaning you could be losing more than half of your potentialContinue reading “Rescue Abandoned Carts with Marchex Sonar”