Thanks to the resounding popularity of smartphones and other mobile devices such as tablets, marketers have found ways to integrate SMS marketing and mobile marketing into the fold of digital marketing campaign strategies. Although both SMS and mobile marketing can be viable tools for your business, it’s important to know what distinguishes one engagement tacticContinue reading “The Difference Between SMS and Mobile Marketing”
Communication between businesses and consumers has changed drastically over the past few years. Businesses of all sizes often support multiple channels of communication with their consumers. A study done by Ruppel and Burke found there are a lot of situations where various communication channels or methods can complement one another. They highlighted that some combinationsContinue reading “How text communication can help improve re-engagement rates”
If your business is hoping to optimize your communications and improve your customer’s experience by implementing a text messaging platform, you may wonder where to start. You know SMS can make you more efficient, and that it’s a customer’s preferred method of communication, but it’s important to pick the right platform and maximize these strengths.Continue reading “What to look for in a text message platform”
Texting as a channel is a unique and important way for businesses to connect with customers. You can reach your customers instantly with texts, leading to an increase in customer engagement and faster service times. Text communications throughout the customer journey can benefit marketing, sales, and customer service as the decision process evolves into aContinue reading “Texting for Business Best Practices”
For many sellers and marketers, navigating an online-to-offline transition in the customer journey can be a major pain point. In part, this is because leads may drop when they can’t use their preferred channel. Take this example: An on-the-go shopper wants to ask a question about a specific vehicle’s availability at a car dealership, butContinue reading “3 reasons your business should use text”
Texting is an increasingly popular way for businesses to reach and interact with customers and employees. In fact, 90 percent of consumers want to text with brands. Businesses that don’t use a texting channel may be limiting their potential with prospects and customers. Business SMS tools like Marchex Sonar helps organizations implement SMS strategies for today’s business environment. UsingContinue reading “How to Implement Texting in Your Business”
