The highest spending, fastest converting, and most loyal customers are those who pick up the phone to call businesses. This means that companies who put an emphasis on optimizing the phone experience are giving their business a clear-cut edge compared to their competitors. In our work with top brands in a variety of industries, weContinue reading “3 Steps to Optimizing Inbound Sales Calls”
Data-driven marketers seeking full attribution are tasked with understanding performance across a growing number of channels. For marketers who stick to digital advertising, metrics are often part of the application. But if shop visits or phone calls are part of your marketing mix, gathering data and combining it with digital metrics can be challenging. NotContinue reading “Gain marketing attribution across ALL your channels – including calls and texts”
Home improvement investments such as air conditioning systems, furnaces, hot water tanks, and heat pumps can be considerable purchases for most homeowners. When the time comes to make a purchase or a major repair, customers want answers from the experts, and often turn to manufacturers for information. Because these are not everyday purchases, consumers typicallyContinue reading “Home improvement brands: Get the most out of the leads to your professional contractor network”
Whether your business needs to better understand marketing performance, improve call handling across many touchpoints, optimize sales interactions, or simply boost the volume of inbound sales calls you receive, Conversational Analytics can help you optimize the results of your efforts. Optimize digital media spend to lower costs and increase revenue As a marketer, you mostContinue reading “What Conversational Analytics can do for your sales and marketing organizations”
What approach should companies take to successfully implement AI solutions into everyday operations? One school of thought applies the Pareto Principle or what is often referred to as the 80/20 rule. It’s often thought of as 20 percent of your work is what drives the majority of the results, and the other 80 percent isn’tContinue reading “Artificial Intelligence, jobs and the Pareto Principle”
Effectively working with customers over the phone gains their confidence. Speaking to them directly instills a belief that your brand has their issues under control, and their best interests at heart. Phone calls are important because, in this mobile and digital era, consumers who pick up the phone and call a business are usually highlyContinue reading “With more than 140 million calls analyzed, Marchex offers the Industry’s leading speech analytics technology”
