If you’re still under the impression that SMS marketing won’t resonate with seniors, think again. Texting is no longer just for the young; middle-aged and senior adults are more digitally connected and actively texting than ever before. Texting has evolved in recent years from an easy way to stay in touch with friends and familyContinue reading “3 Mind-Blowing SMS Marketing Stats about Seniors”
Our texting platform, Marchex Sonar, allows businesses to automate SMS marketing with drip campaigns that send highly targeted messages to opted-in contacts promoting new sales or events. But what is the right message to send? Does it matter if you personalize it? Do different demographics in your customer base resonate with different language? At whatContinue reading “A/B Test Your Texting Campaigns to Engage More Effectively”
With Twilio’s recent wave of acquisitions, you may find yourself looking for an alternative to Zipwhip. If you are a current Zipwhip customer, you likely know by now that Twilio plans to shut down Zipwhip by the end of this year. With one quarter of the year down, it’s time to find your next provider.Continue reading “Need an alternative to Zipwhip? Consider Marchex® Sonar”
Originally published November, 2017 One of the most common challenges faced by senior living marketers is how to deliver a consistently superior customer experience across several locations. Marketing and sales teams in the senior living and multi-family housing industries understand that the customer experience is extremely important in determining how residents think of your brand. InContinue reading “How the Senior Living Industry Can Deliver a Premium Customer Experience”
Technology has changed how people interact with businesses. The way customers communicate with businesses has evolved and the expectation to receive real-time information is higher than we could’ve ever imagined. Businesses of all industries have turned to text messaging to engage with customers, in addition to traditional strategies like phone, chat, social and email. InContinue reading “What you need to know about the business texting landscape”
There’s no doubt that texting is becoming an important communication channel for many businesses. With a robust texting platform, you can efficiently and effectively connect with customers via text, but, if you’re currently using Zipwhip as a texting solution, you’ve likely heard that Twilio is permanently shutting down Zipwhip on December 1, 2022. The goodContinue reading “How to migrate your Zipwhip data effortlessly”
