One of the most challenging aspects of marketing is staying fresh and current. The customer journey changes with the development of technology like deal-saving alerts and automated sales processes. The informed marketer’s responsibility is to know what channels their customer base prefers – and can be reached on – and to optimize their use ofContinue reading “Break through the noise with SMS marketing”
One key concern for online businesses is how to reduce the number of abandoned carts. Baymard reports that online shopping has an average abandonment rate of 69.8%, meaning you could be losing more than half of your potential sales during the checkout stage. Every cart rescued can mean revenue for your team! What is an Abandoned Cart?Continue reading “Rescue Abandoned Carts with Marchex Sonar”
If your business is hoping to optimize your communications and improve your customer’s experience by implementing a text messaging platform, you may wonder where to start. You know SMS can make you more efficient, and that it’s a customer’s preferred method of communication, but it’s important to pick the right platform and maximize these strengths.Continue reading “What to look for in a text message platform”
Communication between businesses and consumers has changed drastically over the past few years. Businesses of all sizes often support multiple channels of communication with their consumers. A study done by Ruppel and Burke found there are a lot of situations where various communication channels or methods can complement one another. They highlighted that some combinationsContinue reading “How text communication can help improve re-engagement rates”
For many sellers and marketers, navigating an online-to-offline transition in the customer journey can be a major pain point. In part, this is because leads may drop when they can’t use their preferred channel. Take this example: An on-the-go shopper wants to ask a question about a specific vehicle’s availability at a car dealership, butContinue reading “3 reasons your business should use text”
Texting is an increasingly popular way for businesses to reach and interact with customers and employees. In fact, 90 percent of consumers want to text with brands. Businesses that don’t use a texting channel may be limiting their potential with prospects and customers. Business SMS tools like Marchex Sonar helps organizations implement SMS strategies for today’s business environment. UsingContinue reading “How to Implement Texting in Your Business”
