The automotive industry is continuing to change at an accelerating pace. It is imperative to stay ahead of this change and use that flexibility to sustain success. There is an expression in the business that goes something like: “you can’t manage what you can’t measure.” This will be an ongoing conversation throughout the year. ThisContinue reading “Take the Mystery Out of Measuring Performance”
We all attend trade shows, and typically there is an overarching theme — from the introduction of electric vehicles to the unique and lasting value proposition of first party data platforms. These are important topics, and the industry is investing heavily in both, as well as many other technology and product enhancements. The Impact ofContinue reading “Does Attribution Matter if the Call is Handled Poorly?”
One of the most common ways dealerships lose potential customers is when a caller hangs up after not being able to reach a representative. This often occurs when they encounter a convoluted interactive voice response (IVR) system or long voicemail greetings. Callers do not want to select from several layers of options before reaching aContinue reading “How To Reduce Customer Hang-Ups”
Customer calls often fail at automotive dealerships when a representative does not transfer the caller to the next staff member effectively. This can occur when representatives do not use warm transfers, don’t pass potential customers on to the correct staff member, or don’t configure their phone systems to route calls back to the receptionist afterContinue reading “Create a Smoother Call Experience by Reducing Ring Transfer Abandon”
In the competitive landscape of the home services industry, success hinges on efficient operations, quick response times, and fostering loyal customer relationships. We’ll delve into three critical aspects that can significantly impact a company’s growth and reputation: securing appointments on the initial call, speed to lead, and customer retention. Customer Convenience Prompt appointment scheduling enhancesContinue reading “Speed to Lead: Secure Appointments on the First Call”
Companies that use text messaging in their marketing mix often experience higher customer engagement than those who neglect it. In fact, text messaging boasts a 98% open rate, which is a massive increase from an email’s mere 20% average. Going further, businesses that use text messaging on average see a response rate of 45%–eight timesContinue reading “Texting in Healthcare Best Practices”
