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The Conversation Gap: Why 25x More Customer Feedback Happens on Calls Than in Online Reviews 

Key learnings:   Online reviews are visible and easy to compare, but visibility doesn’t equal completeness. Google star ratings are visible, measurable, and easy to compare across competitors. Yet these reviews represent only a fraction of what customers are saying, and that fraction can often mislead. New data reveals a conversation gap that should encourage companies to reconsider how they measure and manage customer sentiment.  A Marchex study of more than 120,000 customer calls acrossContinue reading “The Conversation Gap: Why 25x More Customer Feedback Happens on Calls Than in Online Reviews “

Conversation Intelligence: The Race to Stay Ahead of Your Competition

Chances are, you’re already using some level of call tracking technology. But in today’s competitive market, basic capabilities aren’t enough. The real question is—what are you missing? Leading companies are moving beyond traditional call tracking and simple AI tools. They are using advanced capabilities to gain insights and boost revenue. Join Marchex experts Alissa Yeganeh, VPContinue reading “Conversation Intelligence: The Race to Stay Ahead of Your Competition”