Overview
Connect to your automotive CRM using ADF (Auto Dealer Format), an open XML-based standard for communicating lead information. Marchex allows you to configure delivery of the leads you want, without the noise that is created by irrelevant calls creating leads in your CRM.
Benefit
- Integrate your call information with any CRM with ADF
- Deliver only the conversations that are important to your business process within the CRM, avoiding creation of dead leads and unnecessary work for your BDC manager
- Include all of the rich Marchex AI outcomes and insights, transcript, and link to the recording of the conversation