Overview
The Adobe Analytics Integration for Marketing Edge uploads call and text data to user-specified conversion variables (eVars). eVars created in Adobe Analytics are pulled into Marketing Edge for easy setup. This unifies marketing analytics onto a platform, allowing you to adjust campaigns efficiently.
Integrate Adobe Analytics to apply real-time analytics and detailed segmentation across all of your marketing channels. Then use it to discover high-value audiences and power customer intelligence for your business.
Benefit
- Provides valuable insights that help you maximize your marketing efforts which include offering your personalized experiences, content monetization, better ad spend, and campaign ROI
- Detailed dashboards. Use information like purchasing metrics, campaigns, and loyalty programs via detailed dashboards
- Innovative reporting. Derive the best results by leveraging a comprehensive set of ready-to-use existing report