The Adobe Analytics Integration for Marketing Edge uploads call and text data to user-specified conversion variables (eVars). eVars created in Adobe Analytics are pulled into Marketing Edge for easy setup. This unifies marketing analytics onto a platform, allowing you to adjust campaigns efficiently.
Integrate Adobe Analytics to apply real-time analytics and detailed segmentation across all of your marketing channels. Then use it to discover high-value audiences and power customer intelligence for your business.
This is a zero code integration that is easy to set up.