The Search Ads 360 and Google Campaign Manager integrations pull down available Floodlight Activities for setup and upload conversions to Floodlight Activities. With Google Click ID and GCLSRC, Google can match conversions back to keywords, ads and campaigns.
The Google Ads Integration enables Call Extensions and Conversion uploads to provide insights on the offline leads you are getting through digital channels. By connecting SA360 to Google Ads, access conversions uploaded to Google Ads by Marchex Marketing Edge. With everything unified through Google Campaign Manager, organize and follow up on your highest performing efforts to find and close more leads.