Accurately attribute calls and web form fills

Multichannel attribution helps you understand your customer’s journey
  • Understand how customers interacted with your business with dynamic number insertion (DNI)
  • Gain visibility into which campaigns and marketing channels drove your leads
  • Customize your tracking number to fit the needs of your business

Increase your return on ad spend

Understand call outcomes using conversation intelligence
  • Identify your most effective campaigns and channels to quickly optimize your advertising budget
  • Combine customer journey data, user behavior/keywords and AI signals to create powerful, granular data that identifies your best quality leads
  • Integrate call outcome data into your marketing platform

Get credit for the marketing-driven sales you deliver

Whether you're an agency or in-house marketing team, prove the value of your marketing efforts
  • Pull rich data on every conversation to gain insight into the customer journey
  • Classify calls by store location, duration, advertising channel, and keywords mentioned during the call.
  • Push data into your third party platform to optimize your ad spend

Discover how Conversation Intelligence can boost your vehicle sales

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4 Ways to Use Call Tracking in Your Marketing Campaigns

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Why-Your-Business-Needs-Marketing-Attribution-Blog-Thumbnail-710x510-1 Blog Post

Why Your Business Needs Marketing Attribution

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The Offline Blind Spot & the Data-Driven Marketer

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Blog Post

25 Calls = 1 Google Review: How Can Your Business Benefit?

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It's easy to integrate Marchex Marketing Edge with your CRM, chat, martech or adtech system

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